Great fuel economy. Consumer Reports indicated that it was one of the few cars they have tested that actually got better than EPA during their (sometimes high performance) testing. I am getting better than 38 mpg in a mix of city/highway.
For a compact car it has a lot of room. I am 6'3" and have plenty of head and leg room while driving (I don't even need the seat all the way back).
Ford is one of the best when it comes to design and reliability.
All around, a great looking car at a great price.