Substantial rebates so far in 2009. $3000 for the Sonata.
Reputation for reliability and quality.
This car has a solid feel to it. And the doors sound a bit like a European sedan when I shut them. I nice reassuring sound from an inexpensive asian built car.
Have experience with our 2004 Santa Fe with which we are very happy.
Hyundai has made major strides in reputation for reliability, build quality and style in the last few years, especially for the price. For value oriented customers who keep their cars a long time, these are major positive factors.
