Despite being a capable vehicle, many buyers shy away from the Rondo due to brand reputation. This forces Kia to use significant incentives - several thousand dollars discount, and 0% financing are common.
5-seater models have a bench seat with compartmentalized storage under the rear floor, and 7-seater models offer people-moving capacity normally reserved for minivans. Cargo space with the seats folded is prodigious, and towing capacity is healthy.
The standard feature list is astounding - on all but the loss-leading base model, Bluetooth stereos, six airbags, heated seats, and steering-wheel audio controls are present.