Hatchback style allows huge carrying capacity and negates the need for a less fuel efficient "sport" ute or van/ pickup for shopping trips. Trips to the airport with lots of luggage is a snap.
Sloped rear window and 18" wheels have a sporting image. It is not immediately obvious that it is a hatchback. People are surprised at what fits into the hatch area!
V6 with the 6 speed auto is more than adequate, although manual shifting of the auto is imprecise (not fast enough or direct enough). Transmission shifts smoothly for everyday use.
Very efficient and helpful. No hard sale tactics and service team actually cares about customer satisfaction.