The exterior styling is like no other car in its class, and asserts that the driver is a non-conformist and values how they are seen on the road.
Best handling in its class, true to its roots.
The interior design is bold and actually has a design character with personality, unlike the bland and boring of every other car out there.
MINI loves its customers, and the marketing dollars are well spent to cater to a club and community feel.
For its size, it has all the speed it needs.
