Toyota Prius Prime Toyota Prius Prime 2017

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Toyota Prius Prime Price (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime Invoice

Lowest Total Price: $25,165

Toyota Prius Prime Premium   

Lowest Total Invoice: $24,013

Toyota Prius Prime Premium   

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  Down Payment Interest Rate Term
Model Year20172017
ModelPrius PrimePrius Prime
TrimPremiumAdvanced
Body4dr Hatch4dr Hatch
Base Price $28,800 $33,100
Base Invoice $27,648 $31,776
Options (change) 0 0
Options (change) 0 0
Destination 865 865
Gas Tax -4,500 -4,500
Total Price $25,165 $29,465
Total Invoice $24,013 $28,141

The configured Prius Prime 4dr Hatch has a 95-horsepower 1.8L I4 Plug-in Hybrid engine, a FWD drivetrain, and a CVT transmission.More than one Prius Prime trim is available with this configuration.

The base sticker price of the Premium trim is $28,800. The features would cost an additional $0 Including the destination charge of $865, the total price of this trim is $25,165.

The base sticker price of the Advanced trim is $33,100. The features would cost an additional $0 Including the destination charge of $865, the total price of this trim is $29,465.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of these trims is $25,165 for Premium, and $26,690 for Advanced. Based on this adjustment, the Premium appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

The configured Prius Prime 4dr Hatch has a 95-horsepower 1.8L I4 Plug-in Hybrid engine, a FWD drivetrain, and a CVT transmission.More than one Prius Prime trim is available with this configuration.

The invoice of the Premium trim is $27,648. The features would cost an additional $0 Including the destination charge of $865, the total price of this trim is $24,013.

The invoice of the Advanced trim is $31,776. The features would cost an additional $0 Including the destination charge of $865, the total price of this trim is $28,141.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of these trims is $24,013 for Premium, and $25,491 for Advanced. Based on this adjustment, the Premium appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount this car?

Request free, no-obligation Toyota Prius Prime dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value: Toyota Prius Prime Trim Comparison

Model Year20172017
ModelPrius PrimePrius Prime
TrimPremiumAdvanced
Body4dr Hatch4dr Hatch
Engine95hp I4 PiH95hp I4 PiH
TransmissionCVTCVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)55/53 MPG55/53 MPG
Audio (watts, speakers)?, 6?, 10
Tire (rear if not all the same)195/65-15195/65-15
Total Price$25,165$29,465
Adjustments for Features0-2,775
Feature-Adjusted Total Price$25,165$26,690
Cost Above Minimum$0$1,525
Total Invoice$24,013$28,141
Adjustments for Features0-2,650
Feature-Adjusted Total Invoice$24,013$25,491
Cost Above Minimum$0$1,478

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Features: Toyota Prius Prime

Model Year20172017
ModelPrius PrimePrius Prime
TrimPremiumAdvanced
Body4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000
FWD$0$0
Accessories 
Heated steering wheel $100
Parking guidance system - active $500
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
Backup collision intervention $250
Blind spot warning system $200
Obstacle detection, front $200
Obstacle detection, rear $300
Rear cross-traffic detection $100
Climate Control and Infotainment 
Rain-sensing wipers $175
Telematics service, such as OnStar $300
Variable intermittent wipers$75 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150
Fog lights $125
Head-up display (HUD) $350
Total Value of Features$1,075$3,850
Value of Feature Adjustments$0$2,775
Value of Feature Adjustments0-2,650

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Specifications: Toyota Prius Prime

Model Year2017
ModelPrius Prime
Body4dr Hatch
Wheelbase106.3 in
Length182.9 in
Width69.3 in
Height57.9 in
Curb Weight3,365 lb.
Fuel Capacity11.3 gal.
Row 1 Headroom39.4 in
Row 1 Shoulder Room54.2 in
Row 1 Hip Room53.7 in
Row 1 Legroom43.2 in
Row 2 Headroom37.2 in
Row 2 Shoulder Room53.0 in
Row 2 Hip Room51.6 in
Row 2 Legroom33.4 in
Cargo Volume,
Minimum
19.8 ft3
Cargo Volume,
Maximum
0.0 ft3

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