Feels easier to control than the Mini, which was a bit clunky feeling.
Cheaper than the Mini
I actually think the fuel economy is very similar for the MINI Cooper and the Prius, because I drive mostly in the city.
I like the keyless entry and the fact that I can control some things (radio volume, for example) from the steering wheel.
Per Consumer Reports, it is a reliable, durable car especially compared to most other vehicles.