Can Lincoln sell “quiet luxury?”

Luxury cars are an odd market. Cadillac has been trying to out-BMW BMW by producing the fastest accelerating, best-handling, rear-wheel-drive-based luxury sedans. Mercedes-Benz also has been pushing performance and handling more than at any previous time in its storied history. A consensus has been emerging that the C63 AMG is the best among an increasingly large, increasingly capable crowd of… More →

Amnesia, hindsight, and health insurance

Just a few months ago seemingly everyone was criticizing Detroit for failing to foresee $4.00 gas and develop fuel efficient cars accordingly. Even today we hear that these companies should refocus on alt fuels. But how many of those who claimed that Detroit should have spent billions of dollars to develop more fuel efficient vehicles predicted that fuel prices would… More →

Where’s my car?

Back in 2001 the Toyota Altezza arrived in the U.S. as the Lexus with a price in the low 30s. The interior didn’t seem worthy of a Lexus, and the price was beyond the reach of many who would otherwise buy a small rear-drive sedan. Ever since then I’ve been waiting for a manufacture to fill an obvious hole in… More →