Satisfaction studies – is there a point?
Thursday, June 28th, 2007
J.D. Power got its start performing reliability research, which is also what TrueDelta has been focusing on.
But some critics mused, “Enough about things gone wrong. What about things gone right? Perhaps some cars are so pleasurable to own and drive that a few extra problems are of little consequence.” And so research firms started conducting a second type of study, on owners’ satisfaction with the design and operation of their vehicles. Strategic Vision might have been first with its Total Quality Index, but if so J.D. Power soon countered with its similarly focused APEAL study. The results of both annual satisfaction studies were released this month.
TrueDelta conducts no such owner satisfaction study, for a few reasons.