2013 Ford Escape Price Analysis
Wednesday, August 15th, 2012
Not long ago, Ford relied on low prices (even lower after hefty incentives) to sell its cars. But in the last few years it has sought, with a fair amount of success, to take a big step upmarket. The average transaction price of the 2012 Ford Focus has been about $5,000 higher than that of the 2011. Are they attempting as big a jump with the 2013 Escape?
Based on the vehicle, yes. The new Escape is essentially a Focus in crossover form. Like the Focus it was developed to be competitive in Europe, which has historically expected (and been willing to pay for) a much higher level of build quality and content in a compact vehicle.
And the price? Well, compared to the 2012 the 2013 isn’t much more expensive. The old XLT plus SYNC is roughly equivalent to the new SE–and the new SE actually checks in a couple hundred dollars lower, $25,895 vs. $26.090. Adjusting for feature differences using TrueDelta’s car price comparison tool adds another $300 to the 2013′s advantage. This is despite the 2013 having a more powerful (178 vs. 171 horsepower) yet more efficient (23/33 vs. 21/28 MPG) engine and 18-inch wheels instead of 16s. So, compared to the 2012 the 2013 is looking like a much better value (assuming incentives are the same, though they won’t be).