BMW 7-Series Quick Links
Car Price Comparison
BMW 7-Series vs. Audi A8 / S8
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On this site: compare the BMW 7-Series and Audi A8 / S8 in terms of:
- how often they require a repair
- real-world gas mileage
- owners' reasons for buying (or not buying) them
Audi A8 / S8 Quick Links
On this page: The Internet's most balanced and thorough car price and features comparison between the BMW 7-Series and Audi A8 / S8. Including:
- Price Comparison
- Invoice Comparison
- Feature Comparison
- TrueDelta Car Value Comparison
- Customized Price Comparison
- Dealer Price Quotes
Specifications Comparison | ||
|---|---|---|
| Model Year | 2010 | 2009 |
| Model | 7-Series | A8 / S8 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Wheelbase | 126.4 | 121.0 |
| Length | 205.3 | 204.4 |
| Width | 74.9 | 74.6 |
| Height | 58.7 | 57.3 |
| Curb Weight | 5026 | 4729 |
| Fuel Capacity | 21.7 | 23.8 |
| R1 Headroom | 40.8 | 37.4 |
| R1 Shoulder Room | 59.2 | 59.1 |
| R1 Legroom | 41.2 | 41.3 |
| R2 Headroom | 38.9 | 38.3 |
| R2 Shoulder Room | 57.6 | 57.5 |
| R2 Legroom | 44.3 | 42.3 |
| Cargo Volume | 17.7 | 14.6 |
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Price Comparison (MSRP) : BMW 7-Series vs. Audi A8 / S8The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.Models in short supply often sell at or even above these prices. | ||
|---|---|---|
| Model Year | 2010 | 2009 |
| Model | 7-Series | A8 / S8 |
| Trim | 760Li | A8 L W12 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $136,600 | $120,100 |
| 275/35ZR20 | $3,200 | |
| Bang & Olufsen 1000W 14 speakers | $6,300 | |
| Entertainment system with dual headrest screens | $2,200 | |
| Leather upholstered instrument panel | $3,900 | |
| M Sport Package | $3,900 | |
| Refrigerated storage compartment | $1,500 | |
| Second-row 3-person bench | $0 | |
| Total options | $6,100 | $14,900 |
| Destination | $825 | $825 |
| Gas Tax / Credit | $1,700 | $1,700 |
| Net Price | $145,225 | $137,525 |
| Lowest Net Price | A8 L W12 4dr Sedan, ext. | |
| Difference | $7,700 | |
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Invoice Comparison : BMW 7-Series vs. Audi A8 / S8Dealer cost before holdback, bonuses, advertising fees, and such. Also before adjusting for remaining feature differences.Models that are not in demand can often be purchased at or a few hundred dollars over these prices. | ||
| Model Year | 2010 | 2009 |
| Model | 7-Series | A8 / S8 |
| Trim | 760Li | A8 L W12 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Invoice | $125,850 | $111,693 |
| 275/35ZR20 | $2,975 | |
| Bang & Olufsen 1000W 14 speakers | $5,861 | |
| Entertainment system with dual headrest screens | $2,000 | |
| Leather upholstered instrument panel | $3,628 | |
| M Sport Package | $3,550 | |
| Refrigerated storage compartment | $1,396 | |
| Second-row 3-person bench | $0 | |
| Total options | $5,550 | $13,860 |
| Destination | $825 | $825 |
| Gas Tax / Credit | $1,700 | $1,700 |
| Net Invoice | $133,925 | $128,078 |
| Lowest Net Invoice | A8 L W12 4dr Sedan, ext. | |
| Difference | $5,847 | |
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Feature Comparison : BMW 7-Series vs. Audi A8 / S8Adjusts for unshared features -- values in parentheses These are features on some but not all of the displayed trim lines.In parentheses are the values assigned to these features by TrueDelta or, optionally, by you. | ||
| Model Year | 2010 | 2009 |
| Model | 7-Series | A8 / S8 |
| Trim | 760Li | A8 L W12 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 535hp V12 | 450hp W12 |
| Transmission | T8 ($1300) | T6 ($1100) |
| Drivetrain | RWD ($0) | AWD ($1700) |
| EPA Fuel Economy (City / Highway) | 13 / 19 | 13 / 19 |
| Tires (rear if not equal) | 275/35-20 | 275/35-20 |
| Audio (watts, speakers) | 600, 16 | 1000, 14 |
| Accessories | ||
| Electronic systems calibration selector ($200) | Standard | Not incl. |
| Heated steering wheel ($100) | Standard | Not incl. |
| Power sunshades, second row ($225) | Standard | Not incl. |
| Sunshades, second row ($125) | Not incl. | Standard |
| Brakes, Airbags, and Other Safety | ||
| Around view monitor ($500) | Standard | Not incl. |
| Blind spot warning system ($200) | Standard | Not incl. |
| Full-size spare tire ($225) | Not incl. | Standard |
| Laminated side glass ($300) | Not incl. | Standard |
| Lane departure warning system ($300) | Standard | Not incl. |
| Rear side airbags ($300) | Not incl. | Standard |
| Rearview monitor ($200) | Not incl. | Standard |
| Tires, run-flat ($150) | Standard | Not incl. |
| Cargo Management | ||
| Air-conditioned storage compartment ($50) | Standard | Not incl. |
| Rear seat pass-through ($100) | Standard | Not incl. |
| Refrigerated storage compartment ($250) | Not incl. | Option |
| Ski sack ($50) | Standard | Not incl. |
| Climate Control and Infotainment | ||
| CD player ($125) | Standard | Not incl. |
| DVD-compatible player ($0) | Standard | Not incl. |
| Entertainment system with dual headrest screens ($1200) | Option | Not incl. |
| Entertainment system, console-mounted ($1000) | Not incl. | Standard |
| High-definition radio ($250) | Standard | Not incl. |
| Media hard drive ($200) | Standard | Not incl. |
| MP3 player input jack ($100) | Standard | Not incl. |
| MP3-compatible player ($50) | Standard | Not incl. |
| Satellite radio ($200) | Not incl. | Standard |
| Satellite radio - one year subscription ($300) | Standard | Not incl. |
| Telematics service, such as OnStar ($300) | Standard | Not incl. |
| Traffic information system ($200) | Standard | Not incl. |
| Wiper de-icer ($25) | Standard | Not incl. |
| Exterior | ||
| Bodyside moldings ($75) | Not incl. | Standard |
| Instruments, Lights, and Mirrors | ||
| Auto-dimming headlights ($200) | Standard | Not incl. |
| Compass ($25) | Standard | Not incl. |
| Head-up display (HUD) ($350) | Standard | Not incl. |
| Seats and Interior Trim | ||
| Ceramic controls ($0) | Standard | Not incl. |
| Cooled second row ($200) | Standard | Not incl. |
| Leather-wrapped steering wheel ($150) | Standard | Not incl. |
| Power headrests second row ($75) | Standard | Not incl. |
| Power recline second row ($150) | Standard | Not incl. |
| Power seatback bolsters, driver first row ($100) | Standard | Not incl. |
| Power seatback bolsters, passenger first row ($100) | Standard | Not incl. |
| Power tilt second row ($150) | Standard | Not incl. |
| Power upper seatback recline second row ($150) | Standard | Not incl. |
| Wood/leather-wrapped steering wheel ($150) | Not incl. | Standard |
| Suspension, Wheels, and Tires | ||
| Active stabilizer bars ($500) | Standard | Not incl. |
| Active steering ($1250) | Standard | Not incl. |
| Air springs, auto-leveling and height adjustable ($1250) | Not incl. | Standard |
| Alloy wheels ($350) | Standard | Not incl. |
| Polished alloy wheels ($700) | Not incl. | Package |
| Rear air springs, auto-leveling ($400) | Standard | Not incl. |
| Rear wheel steering ($1500) | Standard | Not incl. |
| Total Feature Adjustments The total value of the features listed for a trim, after subtracting the lowest total. | -$4,000 | -$0 |
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TrueDelta Value Comparison : BMW 7-Series vs. Audi A8 / S8These are the sticker and invoice prices after adjusting for feature differences, to provide an "apples to apples" comparison. | ||
| Model Year | 2010 | 2009 |
| Model | 7-Series | A8 / S8 |
| Trim | 760Li | A8 L W12 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Net Price (from Price table) | $145,225 | $137,525 |
| Adjustment (from Feature table) | -$4,000 | -$0 |
| Feature-adjusted Net Price | $141,225 | $137,525 |
| Net Invoice (from Invoice table) | $133,925 | $128,078 |
| Invoice AdjustmentThe price adjustment multiplied by the ratio between the invoice and sticker prices. | -$3,689 | -$0 |
| Feature-adjusted Net Invoice | $130,236 | $128,078 |
| Lowest Adjusted Price and Invoice | A8 L W12 4dr Sedan, ext. | |
| TrueDelta Price Difference | $3,700 | |
| TrueDelta Invoice Difference | $2,158 | |
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Want a customized car price comparison?
Customized comparisons allow you to include rebates, convert all prices to monthly payments, and view package contents.
Dealer Price Quotes
Dealer Price Quotes
Want to find out how much dealers are willing to discount these cars? Request free, no obligation dealer price quotes through our partner PriceQuotes.com (sidebar) and motivate dealers to compete for your business by offering the lowest possible price.
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Notes
While we strive for accuracy, the site is not error-free, and prices can change at any time.
The "TrueDelta Value Comparison" figures optionally include rebates available to the general public in the Chicago area (e.g. they include bonuses from finance subsidiaries but not those for current owners or the military) and adjustments for most differences in feature content. However, they do not include advertising fees, factory-to-dealer incentives, or differences in engines, tires, seat configurations, and audio systems. Exceptions: They do include values for third-row seats and media players.
Usually the base prices, options, and packages you see here match those on the window stickers. However, in some cases these have been restructured to simplify the database and calculations. These modifictions have no impact on the "total" and "net" figures.
Writers: Please acknowledge TrueDelta.com when using these figures.
