Car Price Comparison
Toyota Highlander vs. Toyota RAV4

On this site: compare the Toyota Highlander and Toyota RAV4 in terms of:

On this page: The Internet's most balanced and thorough car price and features comparison between the Toyota Highlander and Toyota RAV4. Including:

Toyota Highlander exterior Toyota RAV4 exterior Toyota Highlander interior Toyota RAV4 interior
Toyota Highlander exterior Toyota RAV4 exterior Toyota Highlander interior Toyota RAV4 interior

Specifications Comparison
Toyota Highlander vs. Toyota RAV4

Model Year20102010
ModelHighlanderRAV4
Body4dr SUV4dr SUV
Wheelbase109.8104.7
Length188.4181.1
Width75.271.5
Height68.166.3
Curb Weight41783680
Fuel Capacity19.215.9
R1 Headroom40.640.8
R1 Shoulder Room59.757.1
R1 Hip Room56.753.8
R1 Legroom43.241.8
R2 Headroom40.139.7
R2 Shoulder Room59.555.3
R2 Hip Room56.552.4
R2 Legroom38.338.3
R3 Headroom36.337.2
R3 Shoulder Room55.052.6
R3 Hip Room42.343.3
R3 Legroom29.230.0
Cargo Volume,
Minimum
10.312.3
Cargo Volume,
Behind R2
42.337.2
Cargo Volume,
Maximum
95.473.0
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Price Comparison (MSRP) : Toyota Highlander vs. Toyota RAV4

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.
Model Year20102010
ModelHighlanderRAV4
TrimLimitedLimited
Body4dr SUV4dr SUV
Base Price$33,070$24,490
3.5L V6 $1,920
AWD$1,450$1,400
Extra Value Package 8$3,400 
Folding third row $690
Navigation system $1,240
Power driver seat $440
Rearview monitor $475
Remote start$529 
Satellite radio$449 
Sunroof $900
Total options$5,828$7,065
Destination$800$800
Gas Tax / Credit$0$0
Net Price$39,698$32,355
Lowest Net Price RAV4 Limited 4dr SUV
Difference$7,343
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Invoice Comparison : Toyota Highlander vs. Toyota RAV4

Dealer cost before holdback, bonuses, advertising fees, and such. Also before adjusting for remaining feature differences.

Models that are not in demand can often be purchased at or a few hundred dollars over these prices.
Model Year20102010
ModelHighlanderRAV4
TrimLimitedLimited
Body4dr SUV4dr SUV
Base Invoice$29,762$22,896
3.5L V6 $1,797
AWD$1,305$892
Extra Value Package 8$3,060 
Folding third row $552
Navigation system $1,080
Power driver seat $352
Rearview monitor $380
Remote start$380 
Satellite radio$359 
Sunroof $720
Total options$5,104$5,773
Destination$800$800
Gas Tax / Credit$0$0
Net Invoice$35,666$29,469
Lowest Net Invoice RAV4 Limited 4dr SUV
Difference$6,197
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Feature Comparison : Toyota Highlander vs. Toyota RAV4

Adjusts for unshared features -- values in parentheses

These are features on some but not all of the displayed trim lines.

In parentheses are the values assigned to these features by TrueDelta or, optionally, by you.
Model Year20102010
ModelHighlanderRAV4
TrimLimitedLimited
Body4dr SUV4dr SUV
Engine270hp V6269hp V6
TransmissionT5 ($1000)A5 ($900)
DrivetrainAWD ($1700)AWD ($1700)
EPA Fuel Economy (City / Highway)17 / 2319 / 26
Tires (rear if not equal)245/55-19225/65-17
Audio (watts, speakers)?, 9?, 6
Accessories  
Keyless access and ignition ($250)StandardNot incl.
Power liftgate ($350)PackageNot incl.
Universal garage door opener ($100)StandardNot incl.
Brakes, Airbags, and Other Safety  
Front seat active head restraints ($50)StandardNot incl.
Knee bag, driver ($100)StandardNot incl.
Side curtain airbags ($350)Not incl.Standard
Side curtain airbags, three rows ($500)StandardNot incl.
Cargo Management  
Cargo cover ($75)StandardNot incl.
Cargo mat ($40)StandardNot incl.
Liftglass or separately opening upper tailgate ($150)StandardNot incl.
Overhead sunglass holder ($25)Not incl.Standard
Removable second-row console ($200)StandardNot incl.
Roof rack ($300)Not incl.Standard
Roof rails ($250)StandardNot incl.
Climate Control and Infotainment  
CD changer, in-dash ($325)StandardNot incl.
CD player ($125)Not incl.Standard
Rear air vents with automatic controls ($250)StandardNot incl.
Rear HVAC unit ($400)StandardNot incl.
Traffic information system ($200)Not incl.Package
Voice control for HVAC, audio, and/or navigation systems ($150)PackageNot incl.
Wiper de-icer ($25)StandardNot incl.
Exterior  
External spare tire shell ($100)Not incl.Standard
Externally-mounted spare ($0)Not incl.Standard
Wheel-lip moldings ($75)Not incl.Standard
Instruments, Lights, and Mirrors  
Compass ($25)StandardNot incl.
Conversation mirror ($25)StandardNot incl.
Trip computer ($150)StandardNot incl.
Turn signals on or near mirrors ($25)Not incl.Standard
Powertrain  
Lockable center differential ($150)Not incl.Package
Seats and Interior Trim  
Door sill trim plates ($100)StandardNot incl.
Heated first row ($300)PackageNot incl.
Leather seating surfaces ($900)StandardNot incl.
Leather seating surfaces, third row seats ($300)StandardNot incl.
Power fore-aft, passenger first row ($100)StandardNot incl.
Power recline, passenger first row ($100)StandardNot incl.
Power thigh support, driver first row ($100)StandardNot incl.
Stowable center seat second row ($150)StandardNot incl.
Total Feature Adjustments The total value of the features listed for a trim, after subtracting the lowest total.-$4,215-$0
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TrueDelta Value Comparison : Toyota Highlander vs. Toyota RAV4

These are the sticker and invoice prices after adjusting for feature differences, to provide an "apples to apples" comparison.
Model Year20102010
ModelHighlanderRAV4
TrimLimitedLimited
Body4dr SUV4dr SUV
Net Price (from Price table)$39,698$32,355
Adjustment (from Feature table)-$4,215-$0
Feature-adjusted Net Price$35,483$32,355
Net Invoice (from Invoice table)$35,666$29,469
Invoice AdjustmentThe price adjustment multiplied by the ratio between the invoice and sticker prices.-$3,787-$0
Feature-adjusted Net Invoice$31,879$29,469
Lowest Adjusted Price and Invoice RAV4 Limited 4dr SUV
TrueDelta Price Difference$3,128
TrueDelta Invoice Difference$2,410
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Notes

While we strive for accuracy, the site is not error-free, and prices can change at any time.

The "TrueDelta Value Comparison" figures optionally include rebates available to the general public in the Chicago area (e.g. they include bonuses from finance subsidiaries but not those for current owners or the military) and adjustments for most differences in feature content. However, they do not include advertising fees, factory-to-dealer incentives, or differences in engines, tires, seat configurations, and audio systems. Exceptions: They do include values for third-row seats and media players.

Usually the base prices, options, and packages you see here match those on the window stickers. However, in some cases these have been restructured to simplify the database and calculations. These modifictions have no impact on the "total" and "net" figures.

Writers: Please acknowledge TrueDelta.com when using these figures.

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