Exterior styling: Looks were on par with comparible CUV's in it's class. The vista roof is a nice feature!

Interior styling: Interior fit and finish is excellent and comfortable. The sterio could use an update from a visual point of view.

Ride smoothness: By far the best ride in its class out of any other vehicle i tested.

Quietness: I have never driven a quieter vehicle. i have studded snow tires and can hardly tell there even on.

Price or payments: One of the reasons i bought an Edge was becuase of the 0% financing offered by Ford. GM and Toyota couldnt even come close!

Color choices: Couldnt have brown leather interior with silver exterior. This was a major issue for me.

Audio & nav systems: The audio controls were cluttered in the center stack with too many buttons.

Brand reputation & image: I was concerned about GM's longterm viabilty as a company.

Discounts & incentives: For a company that just came out of bankruptsy they dont seem to egar to finance vehicles like Ford did. There's no better rate then 0%!

Price or payments: Equinox had a comparible price range, but there financing was not as attractive as Ford

Exterior styling: Different, "hip to be square" styling. A unique vehicle

Rear seat room & comfort: Tons of rear leg room. Can accommodate basketball players

Cargo capacity & towing: Great towing capacity for a crossover SUV that is really a large station wagon

Powertrain performance: Quick acceleration, tight cornering and plenty of power to go up the mountains

Interior styling: Well designed tower of controls and accessibility to all functions a finger tip away

Front seat comfort: A little cramped

Rear seat room & comfort: not much leg room

Interior styling: Interior lighting at night is more luxury import-like,the two toned interior is fantastic.Ergonomics are spot on, design touches all over are great,no shiny plastic.Back seat also moves to make cargo space.Class act for interiors for crossovers

Safety & braking: Firm brake pedal feel and excellent IIHS crash ratings.

Quietness: Little to no wind noise, road noise is minimal.

Exterior styling: Looks proportioned, with interesting curves and creases in body panels.

Fuel economy: Excellent fuel economy with 4 cyl.; I get the EPA numbers.

Fuel economy: V6 economy only; nothing special.

Interior styling: Cheapcheapcheap. A sea of bland, shiny black plastic. Plus, the cargo room is skimpy due to the rear seat; generous rear leg room though. Problem is the seat is fixed, unlike the one in the Equinox.It just looks lousy compared to the Equinox

Safety & braking: Mushy brakes; safety ratings are great though.

Quietness: Nothing special considering the higher price than the Equinox.

Exterior styling: Too bland, little in terms of body creases. Looks bulkier than it really is.

Front seat comfort: I'm 6'7" and the fronts seats fit me great

Handling: Firmness of the ride, I like to feel the road.

Interior styling: colors and the general lay out of the panel

Driving position & visibility: Visabilty out of the back seat windows

Materials & workmanship: Controls are laid out well. Interior leather which is Biege and the Black dashbard are a nice combination. Everything seems to fit well together. There's a nice flow to the inside of the car.

Price or payments: Great rebate and the sales person was willing to meet our price range. I was able to get a really good price for a car with all the bells and whistles. The long warranty helped a lot also.

Interior styling: It feels like a luxury car. The car just has a nice flow to it. The layout of all the controls, the cup holders, the lights in the cup holders, everything put togetherjust adds ambiance to the car.

Exterior styling: The car has nice curves and styling.

Price or payments: I couldn't get the limited in the price range I wanted. Also, the warranty was average.

Color choices: I wanted something a little more feminine like, light blue, green, or some pastel color. But all the colors except white and cream were too dark.

Rear seat room & comfort: I needed the 3rd row of seats

Rear seat room & comfort: No 3rd row available

Exterior styling: Sleek, modern - looks very similar to the Lexus crossover SUV's, for a fraction of the price.

Interior styling: Clean, modern, spacious, well laid out.

Quietness: This car is every bit as quiet as the Infininti and Lexus crossover SUV's - very inpressive.

Materials & workmanship: No notcieable blems, nothing is loose or vibrates, everything is quiet, the doors are solid and sound like a car door should when you shut them (not a tin can!) The Vista roof system is incredible.

Audio & nav systems: The sound system is well above average, clear at all volumes. The Microsoft Sync system is awesome for both hands free cell phone use and Ipod use, the audible nav is a great included feature, and you get Sirius XM satellite radio free for six months.

Exterior styling: NICE SMOOTH LOOK. I LIKE THE REAR STYLING OF THE VEHICLE

Interior styling: SEATS ARE COMFORTABLE AND GAUGES ARE EASILY VISIBLE.

Handling: VERY STABLE FEELING WHEN DRIVING. LITTLE TO NO BODY ROLL WHEN CORNERING WHILE MAINTAINING A SMOOTH RIDE

Quietness: VERY LITTLE ROAD NOISE OR WIND NOISE

Rear seat room & comfort: EXCELLENT ROOM IN THE REAR FOR LEGS AND STRETCHING OUT.

Powertrain performance: It seems a little underpowered. Maybe it is just the transmission gearing ratios.

Color choices: NOT ENOUGH CHOICES

Fuel economy: For it's size it does quite well. A lot better than the vehicle I had before.

Available features: Has a lot of nice touches such as a deep console, large moon roof!!!, climate control, heated seats, safety equipment, power seats with easy out, power liftgate, power rear seat fold down option, intermittent rear wiper, auto lights, puddle lights, nav &

Discounts & incentives: Part of the Ford X-plan. No fees. 0% interest.

Exterior styling: Looks a bit tough with the colour and wheels chosen. Unique and does not give the impression it is as large as it is.

Cargo capacity & towing: Rear seats and front passanger seat folds down to carry longer loads.

Price or payments: The price was competitive

Interior styling: Modern and attractive. The Vista roof is a definite plus.

Past personal experience: I have had Ford brand vehicles in the past and was comfortable with the brand

Exterior styling: It's very distinctive and I constantly get unsolicited compliments

Audio & nav systems: The Sync system is outstanding and the Nav system is good enough although I would like to see the interface updated and traffic added

Fuel economy: It is only average overall. A hybrid or better still a hydrogen fuel cell version would be better.

Past personal experience: Past experience with Ford.

Color choices: The same red my wife had with 2006 escape.

Discounts & incentives: $1500 cash back and 0% for 60 months. Saved over $4700 in finance charges. None of the competitors we tried Nissan Murano, Hyundai Santa Fe had finance incentives.

Handling: Both the Nissan Murano and Hyunda Santa Fe had slight drivetrain vibration in the AWD models. Ford Edge AWD was smooth with no vibration and we tried more than one of each.

Quietness: Quiet cabin ride compared to the vehicle driven prior a 2006 Ford escape. In all fairness Nissan and Hyundai were quiet except for the slight vibration.