Audi A6 / S6 Audi A6 / S6 2016 BMW 3-Series BMW 3-Series 2018

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Audi A6 / S6 vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A6 / S6 vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $56,960

BMW 3-Series 328d   
Difference: $9,390

Lowest Total Invoice: $54,200

BMW 3-Series 328d   
Difference: $7,576

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162018
ModelA6 / S63-Series
TrimA6 3.0 TDI328d
Body4dr Sedan4dr Sedan
Base Price $59,500 $41,750
Base Invoice $55,337 $40,110
Cold Weather Package 500  
Warm Weather Package 900  
Driver Assistance Package 2,550  
Metallic paint (extra cost) 575 550
LED headlights 1,400  
Driving Assistance Package   500
Convenience Tier   1,750
Premium Tier   2,900
Luxury Design   0
Executive Tier   3,100
Obstacle detection, rear   600
Sunshade, rear, power   575
Blind spot warning system   500
Heated steering wheel   190
Heated second row seats   350
Adaptive cruise control, all-speed   1,200
AWD   2,000
Cold Weather Package 467  
Warm Weather Package 838  
Driver Assistance Package 2,371  
Metallic paint (extra cost) 536 505
LED headlights 1,302  
Driving Assistance Package   460
Convenience Tier   1,610
Premium Tier   2,670
Luxury Design   0
Executive Tier   2,850
Obstacle detection, rear   550
Sunshade, rear, power   530
Blind spot warning system   460
Heated steering wheel   175
Heated second row seats   320
Adaptive cruise control, all-speed   1,105
AWD   1,860
Options (change) 5,925 14,215
Options (change) 5,514 13,095
Destination 925 995
Total Price $66,350 $56,960
Total Invoice $61,776 $54,200

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A6 / S6 vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $10,590
TrueDelta Adjusted Invoice Difference: $8,718
Model Year20162018
ModelA6 / S63-Series
TrimA6 3.0 TDI328d
Body4dr Sedan4dr Sedan
Engine240hp V6 D180hp I4 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)25/38 MPG30/40 MPG
Audio (watts, speakers)?, 10205, 9
Tire (rear if not all the same)245/45-18225/50-17
Total Price$66,350$56,960
Adjustments for Features0-1,200
Feature-Adjusted Total Price$66,350$55,760
Total Invoice$61,776$54,200
Adjustments for Features0-1,142
Feature-Adjusted Total Invoice$61,776$53,058

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Features Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year20162018
ModelA6 / S63-Series
TrimA6 3.0 TDI328d
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Hands-free trunk or liftgate $100
Remote app $25
Remote window/roof operation $15
Semi-automated parking system $500
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Collision preparation system, rear$100 
Hill descent control $250
Lane departure prevention, steering-based$200 
Pedestrian detection $50
Radar- or camera-based collision preparation system$0 
Rollover sensor$50 
Secondary collision brake assist$25 
Temporary spare tire$150 
Tires, run-flat $150
Wide-view rear camera$0 
Cargo Management 
Air-conditioned storage compartment $50
Cargo net$40 
Rear seat pass-through$100 
Climate Control 
Rear air vents with automatic controls$250 
Rear air vents with manual controls $150
Rear dual-zone climate control$125 
Exterior 
Laminated front side windows$200 
Infotainment 
App support $0
iPod integration$100 
Navigation map updates, three years $0
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Telematics service, such as OnStar $200
USB port $25
Voice control for external devices $0
Wi-Fi hotspot$50 
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror$75 
Fog light, rear$100 
Fog lights $125
Head-up display (HUD) $350
Large color reconfigurable instrument cluster display $250
Steering-linked headlights $150
Seats and Interior Trim 
Manual thigh support length adjuster, driver seat $50
Manual thigh support length adjuster, passenger seat $50
Power 4-way lumbar adjuster, passenger seat $150
Power seatback bolsters, driver seat $100
Power seatback bolsters, passenger seat $100
Total Value of Features$5,140$6,340
Value of Feature Adjustments$0$1,200
Value of Feature Adjustments0-1,142

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Specifications Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year20162018
ModelA6 / S63-Series
Body4dr Sedan4dr Sedan
Wheelbase114.6 in110.6 in
Length194.2 in182.5 in
Width73.8 in71.3 in
Height57.8 in56.3 in
Curb Weight4,277 lb.3,695 lb.
Fuel Capacity19.8 gal.15.8 gal.
Row 1 Headroom37.2 in40.3 in
Row 1 Shoulder Room57.5 in55.1 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room56.3 in55.1 in
Row 2 Legroom37.4 in35.1 in
Cargo Volume14.1 ft313.0 ft3

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Option Package Details
Audi A6 / S6 A6 3.0 TDI

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Warm Weather Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Rear dual-zone climate control125No
Total Requested35074%
Total Not Requested12526%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention system, steering-based200No
Total Requested195091%
Total Not Requested2009%

Option Package Details
BMW 3-Series 328d

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
AWD
FeatureValueRequested?
AWD0Yes
Hill descent control250No
Total Requested00%
Total Not Requested250100%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested130072%
Total Not Requested50028%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0Yes
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested129077%
Total Not Requested37523%
Luxury Design
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested155063%
Total Not Requested90037%

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