Audi A6 / S6 Audi A6 / S6 2018 BMW 3-Series BMW 3-Series 2014

We are 103,000+ car owners sharing real-world car information.

Join Us

Audi A6 / S6 vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A6 / S6 vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $54,750

BMW 3-Series 328i   
Difference: $10,700

Lowest Total Invoice: $50,480

BMW 3-Series 328i   
Difference: $10,462

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182014201420142014
ModelA6 / S6A6 / S63-Series3-Series3-Series3-Series
TrimA6 3.0TS6 4.0 TFSI328i328d335iActiveHybrid 3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $58,700 $71,900 $37,300 $38,600 $43,400 $49,900
Base Invoice $54,592 $66,868 $34,495 $35,690 $40,110 $46,090
Cold Weather Package 500 500 950 950 950 950
Prestige Package 2,700 2,500        
Driver Assistance Package 2,000 2,000 950 950 950 950
Metallic paint (extra cost) 575 575 550 550 550 550
Sport Line     2,500 2,500 1,700 1,700
Premium Package     3,100 3,100 2,200 2,200
Steering-linked headlights     900 900    
Driver Assistance Plus     1,900 1,900 1,900 1,900
Technology Package     3,150 3,150 3,150 3,150
Sunshade, rear, power     575 575 575 575
Auto-dimming headlights     250 250 250 250
Steering-wheel-mounted transmission controls     500 500 500 500
Adaptive cruise control, all-speed     1,200 1,200 1,200 1,200
Cold Weather Package 467 467 865 865 865 865
Prestige Package 2,512 2,326        
Driver Assistance Package 1,860 1,860 865 865 865 865
Metallic paint (extra cost) 536 536 500 500 500 500
Sport Line     2,275 2,275 1,545 1,545
Premium Package     2,820 2,820 2,000 2,000
Steering-linked headlights     820 820    
Driver Assistance Plus     1,730 1,730 1,730 1,730
Technology Package     2,865 2,865 2,865 2,865
Sunshade, rear, power     525 525 525 525
Auto-dimming headlights     230 230 230 230
Steering-wheel-mounted transmission controls     475 475 475 475
Adaptive cruise control, all-speed     1,090 1,090 1,090 1,090
Options (change) 5,775 5,575 16,525 16,525 13,925 13,925
Options (change) 5,375 5,189 15,060 15,060 12,690 12,690
Destination 975 975 925 925 925 925
Total Price $65,450 $78,450 $54,750 $56,050 $58,250 $64,750
Total Invoice $60,942 $73,032 $50,480 $51,675 $53,725 $59,705

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Audi A6 / S6 dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Audi A6 / S6 vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $6,100
TrueDelta Adjusted Invoice Difference: $6,181
Model Year201820182014201420142014
ModelA6 / S6A6 / S63-Series3-Series3-Series3-Series
TrimA6 3.0TS6 4.0 TFSI328i328d335iActiveHybrid 3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine340hp V6450hp V8240hp I4180hp I4 D300hp I6335hp I6 H
TransmissionT8S7M6T8M6T8
DrivetrainAWDAWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14630, 14205, 9205, 9205, 9205, 9
Tire (rear if not all the same)245/45-18255/35-20225/45-18225/45-18225/45-18225/45-18
Total Price$65,450$78,450$54,750$56,050$58,250$64,750
Adjustments for Features-4,750-6,1750-1,450-300-1,475
Feature-Adjusted Total Price$60,700$72,275$54,750$54,600$57,950$63,275
Cost Above Minimum$0$11,575$150$0$3,350$8,675
Total Invoice$60,942$73,032$50,480$51,675$53,725$59,705
Adjustments for Features-4,423-5,7490-1,337-277-1,360
Feature-Adjusted Total Invoice$56,519$67,283$50,480$50,338$53,448$58,345
Cost Above Minimum$0$10,764$142$0$3,110$8,007

Return to top

Features Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year201820182014201420142014
ModelA6 / S6A6 / S63-Series3-Series3-Series3-Series
TrimA6 3.0TS6 4.0 TFSI328i328d335iActiveHybrid 3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300  $1300 $1300
7-speed automated manual $1200    
6-speed manual  $150 $150 
AWD$1700$1700    
RWD  $0$0$0$0
Accessories 
Power trunk closer$350$350    
Remote app  $25$25$25$25
Remote window/roof operation  $15$15$15$15
Tilt/telescoping steering wheel, manual  $250$250$250$250
Tilt/telescoping steering wheel, power$350$350    
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0$0
Collision preparation system, rear$100$100    
Driver drowsiness monitor  $150$150$150$150
Lane departure prevention, steering-based$200$200    
Pedestrian detection  $50$50$50$50
Radar- or camera-based collision preparation system$0$0    
Rollover sensor$50$50    
Secondary collision brake assist$25$25    
Temporary spare tire$150$150    
Tires, run-flat  $150$150$150$150
Wide-view rear camera$0$0    
Cargo Management 
Air-conditioned storage compartment  $50$50$50$50
Cargo net$40$40    
Rear seat pass-through$100$100    
Climate Control 
Rear air vents with automatic controls$250$250    
Rear air vents with manual controls  $150$150$150$150
Rear dual-zone climate control$125$125    
Engine / Motor 
Dual-mode exhaust, switchable $500    
Regenerative braking$0$0$0$0$0 
Exterior 
Black exterior trim (optional)  $0$0$0$0
Bright-finished exhaust tip(s)$25$25    
Laminated front side windows$200$200    
Infotainment 
4G LTE connectivity$0$0    
Android Auto support$100$100    
App support  $0$0$0$0
Apple CarPlay support$100$100    
S Voice support  $0$0$0$0
Satellite radio$200$200    
Satellite radio - one year subscription  $250$250$250$250
SD Card slot$25$25    
Siri Eyes Free support  $0$0$0$0
SMS text-to-speech reader  $25$25$25$25
Surround sound$250$250    
Telematics service, such as OnStar  $200$200$200$200
Text dictation  $50$50$50$50
Voice control for external devices  $0$0$0$0
Wi-Fi hotspot$50$50    
Instruments, Lights, and Mirrors 
Fog light, rear$100$100    
Fog lights  $125$125$125$125
Headlight washers  $50$50$50$50
Large energy flow and fuel economy display     $25
LED headlights$1000$1000    
Steering-linked headlights  $150$150$150$150
Xenon HID headlights  $500$500$500$500
Seats and Interior Trim 
Cooled or ventilated front seats$300     
Door sill trim plates  $100$100$100$100
Illuminated door sill trim plates$200$200    
Leather door panel trim $250    
Manual thigh support length adjuster, driver seat  $50$50$50$50
Manual thigh support length adjuster, passenger seat  $50$50$50$50
Metal pedals $75    
Power seatback bolsters, driver seat  $100$100$100$100
Power seatback bolsters, passenger seat  $100$100$100$100
Wood trim$300$300 $300$300$300
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable $1000    
Sport suspension (upgrade) $0$0$0$0 
Transmission 
Launch control  $100$100$100$100
Total Value of Features$7,590$9,015$2,840$4,290$3,140$4,315
Value of Feature Adjustments$4,750$6,175$0$1,450$300$1,475
Value of Feature Adjustments-4,423-5,7490-1,337-277-1,360

Return to top

Specifications Comparison: Audi A6 / S6 vs. BMW 3-Series

Model Year20182014
ModelA6 / S63-Series
Body4dr Sedan4dr Sedan
Wheelbase114.6 in110.6 in
Length194.2 in182.5 in
Width73.8 in71.3 in
Height57.8 in56.3 in
Curb Weight3,804 lb.3,411 lb.
Fuel Capacity19.8 gal.15.8 gal.
Row 1 Headroom37.2 in40.3 in
Row 1 Shoulder Room57.5 in55.1 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room56.3 in55.1 in
Row 2 Legroom37.4 in35.1 in
Cargo Volume14.1 ft313.0 ft3

Return to top

Option Package Details
Audi A6 / S6 A6 3.0T

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Prestige Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power 4-way lumbar adjuster, passenger seat150Yes
Power trunk closer350No
Head-up display (HUD)350Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Total Requested140068%
Total Not Requested65032%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested150088%
Total Not Requested20012%

Option Package Details
Audi A6 / S6 S6 4.0 TFSI

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested150088%
Total Not Requested20012%
Prestige Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Power trunk closer350No
Head-up display (HUD)350Yes
Around view cameras300Yes
Wide-view front camera150Yes
Hands-free trunk or liftgate100Yes
Wide-view rear camera0No
Total Requested125078%
Total Not Requested35022%

Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Steering-wheel-mounted transmission controls
FeatureValueRequested?
Steering-wheel-mounted transmission controls100Yes
Launch control100No
Total Requested10050%
Total Not Requested10050%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested245091%
Total Not Requested2509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
Total Requested144097%
Total Not Requested503%

Option Package Details
BMW 3-Series 328d

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Steering-wheel-mounted transmission controls
FeatureValueRequested?
Steering-wheel-mounted transmission controls100Yes
Launch control100No
Total Requested10050%
Total Not Requested10050%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested245091%
Total Not Requested2509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
Total Requested144097%
Total Not Requested503%

Option Package Details
BMW 3-Series 335i

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Steering-wheel-mounted transmission controls
FeatureValueRequested?
Steering-wheel-mounted transmission controls100Yes
Launch control100No
Total Requested10050%
Total Not Requested10050%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
Total Requested144097%
Total Not Requested503%

Option Package Details
BMW 3-Series ActiveHybrid 3

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125Yes
Total Requested350100%
Total Not Requested00%
Steering-wheel-mounted transmission controls
FeatureValueRequested?
Steering-wheel-mounted transmission controls100Yes
Launch control100No
Total Requested10050%
Total Not Requested10050%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested45039%
Total Not Requested70061%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
In-vehicle Internet150Yes
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Smartphone integration0No
Total Requested144097%
Total Not Requested503%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all Sedans and Wagons.
See TrueDelta's information for all Audi models.