Audi A8 Audi A8 2010 BMW 7-Series BMW 7-Series 2019

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Audi A8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $87,675

Audi A8 A8 L   
Difference: $3,420

Lowest Total Invoice: $81,596

Audi A8 A8 L   
Difference: $3,809

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020192019201920192019
ModelA87-Series7-Series7-Series7-Series7-Series
TrimA8 L740i740e iPerformance750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $78,400 $83,650 $91,250 $96,950 $156,700 $139,350
Base Invoice $72,912 $78,475 $85,545 $90,845 $146,410 $130,275
Cold Weather Package 500 400 400 400    
Rear air vents with automatic controls 600          
Power 4-way lumbar adjuster, second row seats 350          
Upholstered instrument panel, leather 6,400          
Laminated front side windows 600          
Executive Package   4,100 4,100 3,200    
Interior Design Package   1,800 1,800 1,800    
Temporary spare tire   150   150    
Synthetic suede headliner         0 1,400
Dark-colored headliner (optional)         0 0
Cold Weather Package 466 370 370 370    
Rear air vents with automatic controls 558          
Power 4-way lumbar adjuster, second row seats 325          
Upholstered instrument panel, leather 5,952          
Laminated front side windows 558          
Executive Package   3,770 3,770 2,945    
Interior Design Package   1,655 1,655 1,655    
Temporary spare tire   140   140    
Synthetic suede headliner         0 1,290
Dark-colored headliner (optional)         0 0
Options (change) 8,450 6,450 6,300 5,550 0 1,400
Options (change) 7,859 5,935 5,795 5,110 0 1,290
Destination 825 995 995 995 995 995
Gas Tax 0 0 -4,668 0 1,700 0
Total Price $87,675 $91,095 $93,877 $103,495 $159,395 $141,745
Total Invoice $81,596 $85,405 $87,667 $96,950 $149,105 $132,560

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 A8 L
TrueDelta Adjusted Price Difference: $2,605
TrueDelta Adjusted Invoice Difference: $3,045
Model Year201020192019201920192019
ModelA87-Series7-Series7-Series7-Series7-Series
TrimA8 L740i740e iPerformance750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine350hp V8320hp I6255hp I4 PiH445hp V8601hp V12600hp V8
TransmissionT6T8T8T8T8T8
DrivetrainAWDRWDAWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)200, 12600, 16600, 16600, 16600, 16600, 16
Tire (rear if not all the same)255/45-18245/50-18245/50-18245/45-19245/40-20255/40-20
Total Price$87,675$91,095$93,877$103,495$159,395$141,745
Adjustments for Features0-815-2,565-1,015-10,240-6,465
Feature-Adjusted Total Price$87,675$90,280$91,312$102,480$149,155$135,280
Cost Above Minimum$0$0$1,032$12,200$58,875$45,000
Total Invoice$81,596$85,405$87,667$96,950$149,105$132,560
Adjustments for Features0-764-2,395-951-9,579-6,046
Feature-Adjusted Total Invoice$81,596$84,641$85,272$95,999$139,526$126,514
Cost Above Minimum$0$0$631$11,358$54,885$41,873

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Features Comparison: Audi A8 vs. BMW 7-Series

Model Year201020192019201920192019
ModelA87-Series7-Series7-Series7-Series7-Series
TrimA8 L740i740e iPerformance750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100     
8-speed manually-shiftable automatic $1300$1300$1300$1300$1300
AWD$1700 $1700 $1700$1700
RWD $0 $0  
Accessories 
Display key $50$50$50$50$50
Hands-free trunk or liftgate $100$100$100$100$100
Remote app $25$25$25$25$25
Remote climate control  $25   
Semi-automated parking system    $500 
Sunshades, second row$125     
Sunshades, second row, power $225$225$225$225$225
Brakes, Airbags, and Other Safety 
Around view cameras    $500 
Automatic braking, low-speed    $200 
Blind spot warning system    $200 
Brake- or yaw-sensor-initiated collision preparation system $0$0$0$0$0
Cross-traffic warning, rear    $100 
Driver drowsiness monitor $150$150$150$150$150
Forward collision warning    $200 
Full-size spare tire$225     
Hill descent control  $250 $250$250
Lane departure warning    $200 
Pedestrian detection    $50 
Rear side airbags$300     
Rearview camera$200$200$200$200 $200
Rollover sensor $50$50$50$50$50
Temporary spare tire $150 $150  
Tires, run-flat $150$150$150$150 
Wide-view front camera    $150 
Cargo Management 
Air-conditioned storage compartment $50$50$50$50$50
Climate Control 
Electric A/C (optional)  $0   
Electric heater (optional)  $0   
Wiper de-icer $25$25$25$25$25
Engine / Motor 
3.6 kW onboard charger  $0   
9 kWh battery pack  $0   
Automatic start / stop $150$150$150$150$150
Dual-mode exhaust, switchable    $500 
Raised top speed limiter    $0$0
Regenerative braking $0    
Exterior 
Active grille shutters $0$0$0$0$0
Bodyside moldings$75     
Laminated front side windows$200   $200 
Laminated rear side windows    $100 
Painted brake calipers (optional)    $0$0
Panoramic sunroof $1200$1200$1200$1200$1200
Rear spoiler    $200$200
Sunroof$900     
Infotainment 
4G LTE connectivity $0$0$0$0$0
App support $0$0$0$0$0
Apple CarPlay support    $100 
Aux input $50$50$50$50$50
Bluetooth audio streaming $25$25$25$25$25
CD changer, remote$200     
CD player $125$125$125$125$125
Concierge Services - 3 year subscription $150$150$150$150$150
DVD-compatible player $0$0$0$0$0
Gesture control system $100$100$100$100$100
Handwriting recognition $200$200$200$200$200
HD radio $50$50$50$50$50
In-vehicle Internet $150$150$150$150$150
iPod integration$100     
Media drive $15$15$15$15$15
MP3-compatible player $50$50$50$50$50
Navigation map updates, three years $0$0$0$0$0
S Voice support $0$0$0$0$0
Satellite radio$200     
Satellite radio - one year subscription $250$250$250$250$250
Siri Eyes Free support $0$0$0 $0
SMS text-to-speech reader $25$25$25$25$25
Telematics service, such as OnStar $200$200$200$200$200
Text dictation $50$50$50$50$50
Traffic + travel information $25$25$25$25$25
USB port $25$25$25$25$25
Voice control for external devices $0$0$0$0$0
Voice recorder $0$0$0$0$0
Wi-Fi hotspot $50$50$50$50$50
Wireless charging station $75$75$75$75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200$200$200$200
Auto-dimming passenger-side mirror$75     
Compass $0$0$0$0$0
Fog light, rear$100     
Fog lights$125$125$125$125 $125
Head-up display (HUD) $350$350$350$350$350
Headlight washers$50     
Interior ambient lighting$150     
Interior ambient lighting, configurable $150$150$150$150$150
Large color reconfigurable instrument cluster display $250$250$250$250$250
Large energy flow and fuel economy display  $25   
LED headlights $1000$1000$1000$1000$1000
Xenon HID headlights$500     
Seats and Interior Trim 
Ceramic controls $0$0$0$0$0
Cooled or ventilated second row seats    $200 
Door sill trim plates$100$100$100$100  
Illuminated door sill trim plates    $200$200
Massage, driver seat   $100$100$100
Massage, passenger seat   $100$100$100
Power 4-way lumbar adjuster, second row seats$225   $225 
Power headrest height adjuster, second row seats    $75 
Power recliner, second row seats    $150 
Power seatback bolsters, driver seat $100$100$100$100$100
Power seatback bolsters, passenger seat $100$100$100$100$100
Power tilt adjuster, second row seats    $150 
Power upper seatback recliner, second row seats    $150 
Upgraded floor mats $0$0$0  
Suspension, Wheels, and Tires 
Active stabilizer bars    $500$500
Active steering    $1000$1000
Air suspension, auto-leveling and height adjustable$1000     
Camera-linked adaptive suspension    $500$500
Electronic systems calibration selector $200$200$200$200$200
Rear air springs, auto-leveling $350$350$350$350$350
Rear wheel steering    $1500$1500
Sport suspension (upgrade)    $0$0
Transmission 
Launch control $100 $100$100$100
Total Value of Features$7,650$8,465$10,215$8,665$17,890$14,115
Value of Feature Adjustments$0$815$2,565$1,015$10,240$6,465
Value of Feature Adjustments0-764-2,395-951-9,579-6,046

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Specifications Comparison: Audi A8 vs. BMW 7-Series

Model Year20102019
ModelA87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase121.0 in126.4 in
Length204.4 in206.6 in
Width74.6 in74.8 in
Height57.3 in58.2 in
Curb Weight4,400 lb.4,226 lb.
Fuel Capacity23.8 gal.20.6 gal.
Row 1 Headroom37.4 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.3 in41.4 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room57.5 in61.0 in
Row 2 Legroom42.3 in44.4 in
Cargo Volume14.6 ft318.2 ft3

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Option Package Details
Audi A8 A8 L

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Steering-wheel-mounted transmission controls100Yes
Total Requested550100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740i

Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Head-up display (HUD)350No
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Power thigh support length adjuster, driver seat100Yes
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested155064%
Total Not Requested87536%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740e iPerformance

Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Head-up display (HUD)350No
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Power thigh support length adjuster, driver seat100Yes
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested155064%
Total Not Requested87536%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 7-Series 750i

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested350100%
Total Not Requested00%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%
Executive Package
FeatureValueRequested?
Massage, driver seat100No
Massage, passenger seat100No
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Total Requested100070%
Total Not Requested42530%

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