Audi A8 Audi A8 2011 BMW 7-Series BMW 7-Series 2019

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Audi A8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $110,045

BMW 7-Series 750i   
Difference: $2,030

Lowest Total Invoice: $102,980

BMW 7-Series 750i   
Difference: $1,313

Calculate Payments

  Down Payment Interest Rate Term
Model Year2011201920192019
ModelA87-Series7-Series7-Series
TrimA8 L750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $84,000 $96,950 $156,700 $139,350
Base Invoice $78,120 $90,845 $146,410 $130,275
Driver Assistance Package 3,000      
Executive Rear Seat Package 12,500      
Premium Package 2,000      
Night vision 2,300 2,300 2,300 2,300
Drive Select Plus Package 2,300      
Panoramic sunroof with venting rear panel 1,300      
Laminated front side windows 600      
Synthetic suede headliner 1,500   0 1,400
Heated steering wheel 300      
LED headlights 1,400      
Driver Assistance Plus II   1,700 1,700 1,700
Driver Assistance Plus   1,900   1,900
Cold Weather Package   400    
Interior Design Package   1,800    
Temporary spare tire   150    
Entertainment system with dual headrest screens   2,700    
Active steering   1,150    
Rear Executive Lounge Seating Package     5,750 5,750
Luxury Seating Package with Cold Weather     1,800 3,900
Dark-colored headliner (optional)     0 0
Driver Assistance Package 2,790      
Executive Rear Seat Package 11,626      
Premium Package 1,860      
Night vision 2,139 2,115 2,115 2,115
Drive Select Plus Package 2,139      
Panoramic sunroof with venting rear panel 1,209      
Laminated front side windows 558      
Synthetic suede headliner 1,396   0 1,290
Heated steering wheel 279      
LED headlights 1,302      
Driver Assistance Plus II   1,565 1,565 1,565
Driver Assistance Plus   1,750   1,750
Cold Weather Package   370    
Interior Design Package   1,655    
Temporary spare tire   140    
Entertainment system with dual headrest screens   2,485    
Active steering   1,060    
Rear Executive Lounge Seating Package     5,290 5,290
Luxury Seating Package with Cold Weather     1,655 3,590
Dark-colored headliner (optional)     0 0
Options (change) 27,200 12,100 11,550 16,950
Options (change) 25,298 11,140 10,625 15,600
Destination 875 995 995 995
Gas Tax 0 0 1,700 0
Total Price $112,075 $110,045 $170,945 $157,295
Total Invoice $104,293 $102,980 $159,730 $146,870

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: BMW 7-Series 750i
TrueDelta Adjusted Price Difference: $2,280
TrueDelta Adjusted Invoice Difference: $1,547
Model Year2011201920192019
ModelA87-Series7-Series7-Series
TrimA8 L750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine372hp V8445hp V8601hp V12600hp V8
TransmissionT8T8T8T8
DrivetrainAWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14600, 16600, 16600, 16
Tire (rear if not all the same)255/45-19245/45-19245/40-20255/40-20
Total Price$112,075$110,045$170,945$157,295
Adjustments for Features0-250-7,025-6,100
Feature-Adjusted Total Price$112,075$109,795$163,920$151,195
Cost Above Minimum$0$0$54,125$41,400
Total Invoice$104,293$102,980$159,730$146,870
Adjustments for Features0-234-6,564-5,696
Feature-Adjusted Total Invoice$104,293$102,746$153,166$141,174
Cost Above Minimum$0$0$50,420$38,428

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Features Comparison: Audi A8 vs. BMW 7-Series

Model Year2011201920192019
ModelA87-Series7-Series7-Series
TrimA8 L750iM760iAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300
AWD$1700 $1700$1700
RWD $0  
Accessories 
AC power outlet$100   
Adaptive cruise control, all-speed$850   
Adaptive cruise control, all-speed, road sign aware $1000$1000$1000
Display key $50$50$50
Hands-free trunk or liftgate $100$100$100
Low-speed semi-autonomous driving $100$100$100
Remote app $25$25$25
Semi-automated parking system $500$500$500
Sunshades, second row, power$225 $225$225
Brakes, Airbags, and Other Safety 
Animal detection, night $50$50$50
Around view cameras $500$500$500
Automatic braking, high-speed or partial $200$200$200
Cross-traffic warning, rear $100$100$100
Driver drowsiness monitor $150$150$150
Full-size spare tire$225   
Hill descent control  $250$250
Lane keeping assist $400$400$400
Pedestrian detection $50$50$50
Rear side airbags$300   
Rearview camera$200   
Side collision intervention $200$200$200
Temporary spare tire $150  
Tires, run-flat $150$150 
Wide-view front camera $150$150$150
Cargo Management 
Air-conditioned storage compartment $50$50$50
Rear seat pass-through $100  
Refrigerated storage compartment$250   
Second-row high console$250 $250$250
Ski sack $50$50$50
Climate Control 
Wiper de-icer $25$25$25
Drivetrain 
Active rear differential$500   
Engine / Motor 
Automatic start / stop $150$150$150
Dual-mode exhaust, switchable  $500 
Raised top speed limiter  $0$0
Exterior 
Active grille shutters $0$0$0
Laminated front side windows$200 $200 
Laminated rear side windows  $100 
Painted brake calipers (optional)  $0$0
Panoramic sunroof $1200$1200$1200
Panoramic sunroof with venting rear panel$1500   
Rear spoiler  $200$200
Infotainment 
4G LTE connectivity $0$0$0
App support $0$0$0
Apple CarPlay support  $100 
Concierge Services - 3 year subscription $150$150$150
Gesture control system $100$100$100
In-vehicle Internet $150$150$150
Navigation map updates, three years $0$0$0
S Voice support $0$0$0
Satellite radio$200   
Satellite radio - one year subscription $250$250$250
SD Card slot$25   
Siri Eyes Free support $0 $0
SMS text-to-speech reader $25$25$25
Telematics service, such as OnStar $200$200$200
Text dictation $50$50$50
Traffic + travel information $25$25$25
Traffic information$25   
Voice control for external devices $0$0$0
Voice recorder $0$0$0
Wi-Fi hotspot $50$50$50
Wireless charging station $75$75$75
Instruments, Lights, and Mirrors 
Analog clock$25   
Auto-dimming headlights $200$200$200
Auto-dimming passenger-side mirror$75   
Compass $0$0$0
Fog light, rear$100   
Fog lights$125$125 $125
Head-up display (HUD) $350$350$350
Interior ambient lighting$150   
Interior ambient lighting, configurable $150$150$150
Large color reconfigurable instrument cluster display $250$250$250
Seats and Interior Trim 
Ceramic controls  $0$0
Cooled or ventilated front seats$300 $300$300
Cooled or ventilated second row seats$200 $200$200
Door sill trim plates$100$100  
Foldaway tray table, second row$75 $75$75
Heated front row armrests  $100$100
Heated second row armrests  $100$100
Illuminated door sill trim plates  $200$200
Massage, driver seat$100 $100$100
Massage, passenger seat  $100$100
Massage, second row seats$150 $150$150
Memory system, second row seats$150   
Power 4-way lumbar adjuster, passenger seat $150  
Power 4-way lumbar adjuster, second row seats$225 $225$225
Power footrest, right rear seat$250 $250$250
Power headrest height adjuster, passenger seat$50$50  
Power headrest height adjuster, second row seats  $75$75
Power recliner, second row seats$150 $150$150
Power seat belt height adjusters, front row$25   
Power seatback bolsters, passenger seat $100  
Power thigh bolsters, driver seat$100   
Power thigh support length adjuster, passenger seat $100$100$100
Power tilt adjuster, second row seats  $150$150
Power upper seatback recliner, passenger seat $100$100$100
Power upper seatback recliner, second row seats  $150$150
Upgraded floor mats $0  
Upholstered instrument panel$300$300  
Upholstered instrument panel, leather  $1000$1000
Suspension, Wheels, and Tires 
Active stabilizer bars  $500$500
Air suspension, auto-leveling and height adjustable$1000   
Camera-linked adaptive suspension  $500$500
Rear air springs, auto-leveling $350$350$350
Rear wheel steering $1500$1500$1500
Sport suspension (upgrade)  $0$0
Transmission 
Launch control $100$100$100
Total Value of Features$11,500$11,750$18,525$17,600
Value of Feature Adjustments$0$250$7,025$6,100
Value of Feature Adjustments0-234-6,564-5,696

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Specifications Comparison: Audi A8 vs. BMW 7-Series

Model Year20112019
ModelA87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in206.6 in
Width76.7 in74.8 in
Height57.9 in58.2 in
Curb Weight4,454 lb.4,226 lb.
Fuel Capacity23.8 gal.20.6 gal.
Row 1 Headroom37.2 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in61.0 in
Row 2 Legroom42.9 in44.4 in
Cargo Volume13.2 ft318.2 ft3

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Option Package Details
Audi A8 A8 L

Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Total Requested1500100%
Total Not Requested00%
Executive Rear Seat Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Second-row buckets500Yes
Second-row high console250Yes
Massage, second row seats150Yes
AC power outlet100No
Refrigerated storage compartment200No
Foldaway tray table, second row75Yes
Entertainment system with dual headrest screens1200Yes
Power footrest, right rear seat250Yes
Heated second row seats200Yes
Illuminated vanity mirrors, rear seat100Yes
Rear air vents with automatic controls150Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Rear dual-zone climate control125Yes
Total Requested357589%
Total Not Requested45011%
Premium Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Cooled or ventilated front seats300Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100No
Massage, driver seat100Yes
Massage, passenger seat100No
Total Requested50056%
Total Not Requested40044%
Drive Select Plus Package
FeatureValueRequested?
Active steering1000Yes
Active rear differential500No
Total Requested100067%
Total Not Requested50033%

Option Package Details
BMW 7-Series 750i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested185097%
Total Not Requested503%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
Rear seat audio controls25No
Total Requested120098%
Total Not Requested252%
Active steering
FeatureValueRequested?
Active steering1000Yes
Rear wheel steering1500No
Total Requested100040%
Total Not Requested150060%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested80042%
Total Not Requested110058%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%

Option Package Details
BMW 7-Series M760i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested185097%
Total Not Requested503%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Rear Executive Lounge Seating Package
FeatureValueRequested?
Second-row buckets500Yes
Second-row high console250Yes
Rear seat audio controls25No
Foldaway tray table, second row75Yes
Entertainment system with dual headrest screens1200Yes
Power footrest, right rear seat250Yes
Total Requested227599%
Total Not Requested251%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Heated second row armrests100No
Heated front row armrests100No
Total Requested15043%
Total Not Requested20057%

Option Package Details
BMW 7-Series Alpina B7

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested185097%
Total Not Requested503%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested80042%
Total Not Requested110058%
Rear Executive Lounge Seating Package
FeatureValueRequested?
Second-row buckets500Yes
Second-row high console250Yes
Rear seat audio controls25No
Foldaway tray table, second row75Yes
Entertainment system with dual headrest screens1200Yes
Power footrest, right rear seat250Yes
Total Requested227599%
Total Not Requested251%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Heated second row armrests100No
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75No
Power tilt adjuster, second row seats150No
Power upper seatback recliner, second row seats150No
Total Requested72556%
Total Not Requested57544%

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