Audi A8 Audi A8 2012 BMW 7-Series BMW 7-Series 2020

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Audi A8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $115,745

BMW 7-Series 750i   
Difference: $25,230

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122020
ModelA87-Series
TrimA8 L W12750i
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $133,500 $102,650
Driver Assistance Package 3,000  
Night vision 2,300 2,300
Driver Assistance Plus II   1,700
Driver Assistance Plus   1,900
Cold Weather Package   400
Interior Design Package   1,800
Temporary spare tire   150
Entertainment system with dual headrest screens   2,700
Active steering   1,150
Driver Assistance Package 2,790  
Night vision 2,139 2,115
Driver Assistance Plus II   1,565
Driver Assistance Plus   1,750
Cold Weather Package   370
Interior Design Package   1,655
Temporary spare tire   140
Entertainment system with dual headrest screens   2,485
Active steering   1,060
Options (change) 5,300 12,100
Options (change) 4,929 11,140
Destination 875 995
Gas Tax 1,300 0
Total Price $140,975 $115,745

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: BMW 7-Series 750i
TrueDelta Adjusted Price Difference: $27,855
TrueDelta Adjusted Invoice Difference: $119,225
Model Year20122020
ModelA87-Series
TrimA8 L W12750i
Body4dr Sedan, ext.4dr Sedan, ext.
Engine500hp W12523hp V8
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)14/21 MPG17/25 MPG
Audio (watts, speakers)630, 14600, 16
Tire (rear if not all the same)265/40-20245/45-19
Total Price$140,975$115,745
Adjustments for Features0-2,625
Feature-Adjusted Total Price$140,975$113,120

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Features Comparison: Audi A8 vs. BMW 7-Series

Model Year20122020
ModelA87-Series
TrimA8 L W12750i
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Adaptive cruise control, all-speed$850 
Adaptive cruise control, all-speed, road sign aware $1000
Display key $50
Hands-free trunk or liftgate $100
Low-speed semi-autonomous driving $100
Remote app $25
Semi-automated parking system $500
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
Animal detection, night $50
Around view cameras $500
Automatic braking, high-speed or partial $200
Cross-traffic warning, rear $100
Driver drowsiness monitor $150
Full-size spare tire$225 
Lane keeping assist $400
Pedestrian detection $50
Rear side airbags$300 
Rearview camera$200 
Side collision intervention $200
Temporary spare tire $150
Tires, run-flat $150
Wide-view front camera $150
Cargo Management 
Second-row high console$250 
Climate Control 
Wiper de-icer $25
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Laminated front side windows$200 
Panoramic sunroof $1200
Panoramic sunroof with venting rear panel$1500 
Infotainment 
4G LTE connectivity $0
App support $0
Concierge Services - 3 year subscription $150
Gesture control system $100
In-vehicle Internet $150
Navigation map updates, three years $0
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Text dictation $50
Traffic + travel information $25
Traffic information$25 
Voice control for external devices $0
Voice recorder $0
Wi-Fi hotspot $50
Wireless charging station $75
Instruments, Lights, and Mirrors 
Analog clock$25 
Auto-dimming headlights $200
Auto-dimming passenger-side mirror$75 
Compass $0
Fog light, rear$100 
Head-up display (HUD) $350
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Massage, driver seat$100 
Massage, passenger seat$100 
Memory system, second row seats$150 
Power 4-way lumbar adjuster, second row seats$225 
Power recliner, second row seats$150 
Power seat belt height adjusters, front row$25 
Power thigh bolsters, driver seat$100 
Power thigh bolsters, passenger seat$100 
Upgraded floor mats $0
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable$1000 
Rear air springs, auto-leveling $350
Rear wheel steering $1500
Transmission 
Launch control $100
Total Value of Features$9,600$12,225
Value of Feature Adjustments$0$2,625
Value of Feature Adjustments0-279

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Specifications Comparison: Audi A8 vs. BMW 7-Series

Model Year20122020
ModelA87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in206.6 in
Width76.7 in74.8 in
Height57.9 in58.2 in
Curb Weight4,773 lb.4,722 lb.
Fuel Capacity23.8 gal.20.6 gal.
Row 1 Headroom37.2 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in61.0 in
Row 2 Legroom42.9 in44.4 in
Cargo Volume13.2 ft318.2 ft3

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Option Package Details
Audi A8 A8 L W12

Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Total Requested1500100%
Total Not Requested00%

Option Package Details
BMW 7-Series 750i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested185097%
Total Not Requested503%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
Rear seat audio controls25No
Total Requested120098%
Total Not Requested252%
Active steering
FeatureValueRequested?
Active steering1000Yes
Rear wheel steering1500No
Total Requested100040%
Total Not Requested150060%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Wide-view front camera150No
Speed limit information0No
Blind spot warning system200Yes
Around view cameras300No
Forward collision warning200Yes
Pedestrian detection50No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Total Requested80042%
Total Not Requested110058%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%
Interior Design Package
FeatureValueRequested?
Wood trim, expanded coverage0No
Synthetic suede headliner650Yes
Upgraded floor mats0No
Total Requested650100%
Total Not Requested00%

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