Audi A8 / S8 Audi A8 / S8 2017 BMW 7-Series BMW 7-Series 2019

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $102,500

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $47,845

Lowest Total Invoice: $95,395

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $45,080

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172019
ModelA8 / S87-Series
TrimA8 L 4.0T SportAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $91,500 $139,350
Base Invoice $85,096 $130,275
Dynamic Package 2,500  
Driver Assistance Package 2,250  
Night vision 2,300 2,300
Entertainment system with dual headrest screens 3,000 2,700
Driver Assistance Plus II   1,700
Driver Assistance Plus   1,900
Synthetic suede headliner   1,400
Dark-colored headliner (optional)   0
Dynamic Package 2,326  
Driver Assistance Package 2,093  
Night vision 2,140 2,115
Entertainment system with dual headrest screens 2,790 2,485
Driver Assistance Plus II   1,565
Driver Assistance Plus   1,750
Synthetic suede headliner   1,290
Dark-colored headliner (optional)   0
Options (change) 10,050 10,000
Options (change) 9,349 9,205
Destination 950 995
Total Price $102,500 $150,345
Total Invoice $95,395 $140,475

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport
TrueDelta Adjusted Price Difference: $44,085
TrueDelta Adjusted Invoice Difference: $41,567
Model Year20172019
ModelA8 / S87-Series
TrimA8 L 4.0T SportAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Engine450hp V8600hp V8
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)15/24 MPG17/25 MPG
Audio (watts, speakers)630, 14600, 16
Tire (rear if not all the same)265/40-20255/40-20
Total Price$102,500$150,345
Adjustments for Features0-3,760
Feature-Adjusted Total Price$102,500$146,585
Total Invoice$95,395$140,475
Adjustments for Features0-3,513
Feature-Adjusted Total Invoice$95,395$136,962

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20172019
ModelA8 / S87-Series
TrimA8 L 4.0T SportAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Active noise reduction$0 
Adaptive cruise control, all-speed$850 
Adaptive cruise control, all-speed, road sign aware $1000
Display key $50
Low-speed semi-autonomous driving $100
Remote app $25
Semi-automated parking system $500
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Collision preparation system, rear$100 
Cross-traffic warning, rear $100
Driver drowsiness monitor $150
Full-size spare tire$225 
Hill descent control $250
Lane departure prevention, steering-based$200 
Lane keeping assist $400
Pedestrian detection $50
Rear side airbags$300 
Side collision intervention $200
Wide-view rear camera$0 
Cargo Management 
Cargo net$40 
Climate Control 
Wiper de-icer $25
Drivetrain 
Active rear differential$500 
Engine / Motor 
Raised top speed limiter $0
Exterior 
Active grille shutters $0
Laminated front side windows$200 
Laminated rear side windows$100 
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Panoramic sunroof with venting rear panel$1500 
Rear spoiler $200
Infotainment 
4G LTE connectivity $0
App support $0
Concierge Services - 3 year subscription $150
Gesture control system $100
Navigation map updates, three years $0
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Text dictation $50
Voice control for external devices $0
Voice recorder $0
Wireless charging station $75
Instruments, Lights, and Mirrors 
Analog clock$25 
Auto-dimming passenger-side mirror$75 
Fog light, rear$100 
Fog lights $125
Large color reconfigurable instrument cluster display $250
Seats and Interior Trim 
Ceramic controls $0
Door sill trim plates$100 
Illuminated door sill trim plates $200
Power seat belt height adjusters, front row$25 
Power thigh bolsters, driver seat$100 
Power thigh bolsters, passenger seat$100 
Upholstered instrument panel$300 
Upholstered instrument panel, leather $1000
Suspension, Wheels, and Tires 
Active stabilizer bars $500
Air suspension, auto-leveling and height adjustable$1000 
Camera-linked adaptive suspension $500
Rear air springs, auto-leveling $350
Rear wheel steering $1500
Sport suspension (upgrade) $0
Transmission 
Launch control $100
Total Value of Features$9,065$12,825
Value of Feature Adjustments$0$3,760
Value of Feature Adjustments0-3,513

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20172019
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in206.6 in
Width76.7 in74.8 in
Height57.9 in58.2 in
Curb Weight4,464 lb.4,755 lb.
Fuel Capacity21.7 gal.20.6 gal.
Row 1 Headroom37.2 in39.9 in
Row 1 Shoulder Room59.1 in61.2 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in61.0 in
Row 2 Legroom42.9 in44.4 in
Cargo Volume14.2 ft318.2 ft3

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Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Dynamic Package
FeatureValueRequested?
Active steering1000Yes
Active rear differential500No
Total Requested100067%
Total Not Requested50033%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200Yes
Total Requested1700100%
Total Not Requested00%

Option Package Details
BMW 7-Series Alpina B7

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50Yes
Total Requested1900100%
Total Not Requested00%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
Rear seat audio controls25No
Total Requested120098%
Total Not Requested252%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%

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