Audi A8 / S8 Audi A8 / S8 2018 BMW 7-Series BMW 7-Series 2010

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $94,725

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $2,950

Lowest Total Invoice: $88,163

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $1,792

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820102010
ModelA8 / S87-Series7-Series
TrimA8 L 4.0T Sport750Li760Li
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $92,000 $85,900 $137,000
Base Invoice $85,560 $79,210 $126,220
Executive Plus Package 1,750    
Adaptive cruise control, all-speed   2,400 2,400
Luxury Seating Package   2,800  
Convenience Package   1,700  
Driver Assistance Package   1,350  
Satellite radio - one year subscription   350  
Head-up display (HUD)   1,300  
Massage, second row seats     200
Executive Plus Package 1,628    
Adaptive cruise control, all-speed   2,135 2,135
Luxury Seating Package   2,550  
Convenience Package   1,545  
Driver Assistance Package   1,230  
Satellite radio - one year subscription   320  
Head-up display (HUD)   1,090  
Massage, second row seats     180
Options (change) 1,750 9,900 2,600
Options (change) 1,628 8,870 2,315
Destination 975 875 875
Gas Tax 0 1,000 1,700
Total Price $94,725 $97,675 $142,175
Total Invoice $88,163 $89,955 $131,110

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport
TrueDelta Adjusted Price Difference: $10,940
TrueDelta Adjusted Invoice Difference: $9,228
Model Year201820102010
ModelA8 / S87-Series7-Series
TrimA8 L 4.0T Sport750Li760Li
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine450hp V8400hp V8535hp V12
TransmissionT8T6T8
DrivetrainAWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14205, 10600, 16
Tire (rear if not all the same)265/40-20245/50-18245/45-19
Total Price$94,725$97,675$142,175
Adjustments for Features-7,9900-6,600
Feature-Adjusted Total Price$86,735$97,675$135,575
Cost Above Minimum$0$0$37,900
Total Invoice$88,163$89,955$131,110
Adjustments for Features-7,4360-6,086
Feature-Adjusted Total Invoice$80,727$89,955$125,024
Cost Above Minimum$0$0$35,069

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year201820102010
ModelA8 / S87-Series7-Series
TrimA8 L 4.0T Sport750Li760Li
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 $1300
6-speed manually-shiftable automatic $1100 
AWD$1700  
RWD $0$0
Accessories 
Active noise reduction$0  
Hands-free trunk or liftgate$100  
Brakes, Airbags, and Other Safety 
Around view cameras$500 $500
Automatic braking, low-speed$200  
Collision preparation system, rear$100  
Full-size spare tire$225  
Lane departure prevention, steering-based$200  
Rear side airbags$300  
Rollover sensor$50  
Tires, run-flat $150$150
Wide-view front camera$150  
Wide-view rear camera$0  
Cargo Management 
Cargo net$40  
Climate Control 
Wiper de-icer $25$25
Engine / Motor 
Automatic start / stop$150  
Regenerative braking $0$0
Exterior 
Laminated front side windows$200  
Laminated rear side windows$100  
Panoramic sunroof with venting rear panel$1500  
Sunroof $900$900
Infotainment 
Bluetooth audio streaming$25  
CD changer, remote  $200
DVD-compatible player$0 $0
Handwriting recognition$200  
In-vehicle Internet$150  
Satellite radio$200  
Satellite radio - one year subscription $250$250
SD Card slot$25  
Surround sound$250 $250
Telematics service, such as OnStar $200$200
Traffic + travel information$25  
Traffic information $25$25
Wi-Fi hotspot$50  
Instruments, Lights, and Mirrors 
Analog clock$25  
Fog light, rear$100  
Fog lights $125$125
Interior ambient lighting $150$150
Interior ambient lighting, configurable$150  
LED headlights$1000  
Xenon HID headlights $500$500
Seats and Interior Trim 
Ceramic controls  $0
Cooled or ventilated second row seats$200 $200
Massage, second row seats$150 $150
Memory system, second row seats$150  
Power 4-way lumbar adjuster, second row seats$225 $225
Power headrest height adjuster, second row seats  $75
Power recliner, second row seats$150 $150
Power seat belt height adjusters, front row$25  
Power thigh bolsters, driver seat$100  
Power thigh bolsters, passenger seat$100  
Power tilt adjuster, second row seats  $150
Power upper seatback recliner, second row seats  $150
Synthetic suede headliner$650 $650
Upholstered instrument panel$300$300 
Upholstered instrument panel, leather  $1000
Suspension, Wheels, and Tires 
Active stabilizer bars  $500
Active steering  $1000
Air suspension, auto-leveling and height adjustable$1000  
Rear air springs, auto-leveling $350$350
Rear wheel steering  $1500
Total Value of Features$12,065$4,075$10,675
Value of Feature Adjustments$7,990$0$6,600
Value of Feature Adjustments-7,4360-6,086

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20182010
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in205.3 in
Width76.7 in74.9 in
Height57.9 in58.7 in
Curb Weight4,465 lb.4,641 lb.
Fuel Capacity21.7 gal.21.7 gal.
Row 1 Headroom37.2 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.4 in41.2 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in57.6 in
Row 2 Legroom42.9 in44.3 in
Cargo Volume14.2 ft317.7 ft3

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Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Executive Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Massage, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested202579%
Total Not Requested55021%

Option Package Details
BMW 7-Series 750Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested1400100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested600100%
Total Not Requested00%

Option Package Details
BMW 7-Series 760Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%

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