Audi A8 / S8 Audi A8 / S8 2018 BMW 7-Series BMW 7-Series 2012
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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $89,795

BMW 7-Series 740Li   
Difference: $4,930

Lowest Total Invoice: $82,680

BMW 7-Series 740Li   
Difference: $5,483

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182012201220122012
ModelA8 / S87-Series7-Series7-Series7-Series
TrimA8 L 4.0T Sport740Li750Li760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $92,000 $75,500 $88,200 $137,300 $126,500
Base Invoice $85,560 $69,640 $81,325 $126,495 $116,560
Executive Plus Package 1,750        
Premium Sound Package   1,800      
Adaptive cruise control, all-speed   2,400 2,400 2,400 2,400
Luxury Seating Package   3,200 2,000    
Cold Weather Package   800 800    
Driver Assistance Package   3,500 3,500   2,100
Convenience Package   1,700 1,700    
Satellite radio - one year subscription     350    
Massage, second row seats       200  
Executive Plus Package 1,628        
Premium Sound Package   1,640      
Adaptive cruise control, all-speed   2,135 2,135 2,185 2,185
Luxury Seating Package   2,910 1,820    
Cold Weather Package   730 730    
Driver Assistance Package   3,185 3,185   1,910
Convenience Package   1,545 1,545    
Satellite radio - one year subscription     320    
Massage, second row seats       180  
Options (change) 1,750 13,400 10,750 2,600 4,500
Options (change) 1,628 12,145 9,735 2,365 4,095
Destination 975 895 895 895 895
Gas Tax 0 0 1,000 1,700 1,000
Total Price $94,725 $89,795 $100,845 $142,495 $132,895
Total Invoice $88,163 $82,680 $92,955 $131,455 $122,550

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Audi A8 / S8 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport
TrueDelta Adjusted Price Difference: $2,085
TrueDelta Adjusted Invoice Difference: $1,046
Model Year20182012201220122012
ModelA8 / S87-Series7-Series7-Series7-Series
TrimA8 L 4.0T Sport740Li750Li760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine450hp V8315hp I6400hp V8535hp V12500hp V8
TransmissionT8T6T6T8T6
DrivetrainAWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14600, 16600, 16600, 16600, 16
Tire (rear if not all the same)265/40-20245/50-18245/45-19245/45-19245/35-21
Total Price$94,725$89,795$100,845$142,495$132,895
Adjustments for Features-7,01500-5,850-1,900
Feature-Adjusted Total Price$87,710$89,795$100,845$136,645$130,995
Cost Above Minimum$0$0$11,050$46,850$41,200
Total Invoice$88,163$82,680$92,955$131,455$122,550
Adjustments for Features-6,52900-5,397-1,752
Feature-Adjusted Total Invoice$81,634$82,680$92,955$126,058$120,798
Cost Above Minimum$0$0$10,275$43,378$38,118

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20182012201220122012
ModelA8 / S87-Series7-Series7-Series7-Series
TrimA8 L 4.0T Sport740Li750Li760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300  $1300 
6-speed manually-shiftable automatic $1100$1100 $1100
AWD$1700    
RWD $0$0$0$0
Accessories 
Active noise reduction$0    
Hands-free trunk or liftgate$100    
Remote app $25$25$25$25
Brakes, Airbags, and Other Safety 
Automatic braking, low-speed$200    
Collision preparation system, rear$100    
Full-size spare tire$225    
Lane departure prevention, steering-based$200    
Rear side airbags$300    
Rollover sensor$50    
Tires, run-flat $150$150$150$150
Wide-view rear camera$0    
Cargo Management 
Cargo net$40    
Climate Control 
Wiper de-icer $25$25$25$25
Engine / Motor 
Automatic start / stop$150    
Regenerative braking $0$0  
Exterior 
Laminated front side windows$200    
Laminated rear side windows$100    
Panoramic sunroof with venting rear panel$1500    
Rear spoiler    $200
Sunroof $900$900$900$900
Infotainment 
CD changer, remote   $200$200
DVD-compatible player$0  $0$0
Handwriting recognition$200    
In-vehicle Internet$150    
Satellite radio$200    
Satellite radio - one year subscription $250$250$250$250
SD Card slot$25    
SMS text-to-speech reader $25$25$25$25
Telematics service, such as OnStar $200$200$200$200
Traffic + travel information$25    
Traffic information $25$25$25$25
Voice control for external devices $0$0$0$0
Wi-Fi hotspot$50    
Instruments, Lights, and Mirrors 
Analog clock$25    
Fog light, rear$100    
Fog lights $125$125$125$125
Interior ambient lighting $150$150$150$150
Interior ambient lighting, configurable$150    
LED headlights$1000    
Xenon HID headlights $500$500$500$500
Seats and Interior Trim 
Ceramic controls   $0 
Cooled or ventilated second row seats$200  $200 
Massage, second row seats$150  $150 
Memory system, second row seats$150    
Power 4-way lumbar adjuster, second row seats$225  $225 
Power headrest height adjuster, second row seats   $75 
Power recliner, second row seats$150  $150 
Power seat belt height adjusters, front row$25    
Power thigh bolsters, driver seat$100    
Power thigh bolsters, passenger seat$100    
Power tilt adjuster, second row seats   $150 
Power upper seatback recliner, second row seats   $150 
Synthetic suede headliner$650  $650$650
Upholstered instrument panel$300$300$300  
Upholstered instrument panel, leather   $1000$1000
Suspension, Wheels, and Tires 
Active stabilizer bars   $500$500
Active steering   $1000 
Air suspension, auto-leveling and height adjustable$1000    
Rear air springs, auto-leveling $350$350$350 
Rear wheel steering   $1500 
Sport suspension (upgrade)    $0
Total Value of Features$11,140$4,125$4,125$9,975$6,025
Value of Feature Adjustments$7,015$0$0$5,850$1,900
Value of Feature Adjustments-6,52900-5,397-1,752

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See a complete comparison of Audi A8 / S8 vs. BMW 7-Series features.

Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20182012
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase122.9 in126.4 in
Length207.4 in205.3 in
Width76.7 in74.9 in
Height57.9 in58.7 in
Curb Weight4,465 lb.4,433 lb.
Fuel Capacity21.7 gal.21.7 gal.
Row 1 Headroom37.2 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.4 in41.2 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room57.8 in57.6 in
Row 2 Legroom42.9 in44.3 in
Cargo Volume14.2 ft317.7 ft3

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See a complete comparison of Audi A8 / S8 vs. BMW 7-Series specs.

Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Executive Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Massage, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested202579%
Total Not Requested55021%

Option Package Details
BMW 7-Series 740Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Premium Sound Package
FeatureValueRequested?
Surround sound250Yes
Unbranded, 600W, 16 speakers (with subwoofer)350No
Satellite radio - one year subscription250No
Total Requested25029%
Total Not Requested60071%
Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Front sport buckets100No
Total Requested170094%
Total Not Requested1006%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested1400100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%

Option Package Details
BMW 7-Series 750Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested1400100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%
Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested950100%
Total Not Requested00%

Option Package Details
BMW 7-Series 760Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%

Option Package Details
BMW 7-Series Alpina B7

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Radar- or camera-based collision preparation system0Yes
Forward collision warning200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%

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