| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A8 / S8 vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $94,725 Audi A8 / S8 A8 L 4.0T Sport | ||||
| Difference: $2,120 | ||||
Lowest Total Invoice: $88,163 Audi A8 / S8 A8 L 4.0T Sport | ||||
| Difference: $1,547 | ||||
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| Model Year | 2018 | 2016 | 2016 | 2016 |
| Model | A8 / S8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L 4.0T Sport | 740i | 740i M Sport | 750i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $92,000 | $81,300 | $84,700 | $94,400 |
| Base Invoice | $85,560 | $75,475 | $78,570 | $87,530 |
| Executive Plus Package | 1,750 | |||
| Driver Assistance Plus II | 1,700 | 1,700 | 1,700 | |
| Driver Assistance Plus | 1,900 | 1,900 | 1,900 | |
| Massage, driver seat | 1,000 | 1,000 | ||
| Executive Package | 4,100 | 4,100 | ||
| Luxury Seating Package with Cold Weather | 3,900 | 3,900 | 3,900 | |
| Interior Design Package | 1,800 | 1,800 | ||
| Temporary spare tire | 150 | 150 | 150 | |
| Synthetic suede headliner | 1,050 | |||
| Cooled or ventilated front seats | 500 | |||
| Executive Plus Package | 1,628 | |||
| Driver Assistance Plus II | 1,545 | 1,545 | 1,545 | |
| Driver Assistance Plus | 1,730 | 1,730 | 1,730 | |
| Massage, driver seat | 910 | 910 | ||
| Executive Package | 3,730 | 3,730 | ||
| Luxury Seating Package with Cold Weather | 3,550 | 3,550 | 3,550 | |
| Interior Design Package | 1,640 | 1,640 | ||
| Temporary spare tire | 135 | 135 | 135 | |
| Synthetic suede headliner | 955 | |||
| Cooled or ventilated front seats | 455 | |||
| Options (change) | 1,750 | 14,550 | 13,800 | 9,950 |
| Options (change) | 1,628 | 13,240 | 12,555 | 9,055 |
| Destination | 975 | 995 | 995 | 995 |
| Total Price | $94,725 | $96,845 | $99,495 | $105,345 |
| Total Invoice | $88,163 | $89,710 | $92,120 | $97,580 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A8 / S8 dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport | ||||
| TrueDelta Adjusted Price Difference: $1,910 | ||||
| TrueDelta Adjusted Invoice Difference: $1,357 | ||||
| Model Year | 2018 | 2016 | 2016 | 2016 |
| Model | A8 / S8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L 4.0T Sport | 740i | 740i M Sport | 750i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 450hp V8 | 320hp I6 | 320hp I6 | 445hp V8 |
| Transmission | T8 | T8 | T8 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 600, 16 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 265/40-20 | 245/50-18 | 245/45-19 | 245/45-19 |
| Total Price | $94,725 | $96,845 | $99,495 | $105,345 |
| Adjustments for Features | -915 | -1,125 | -1,125 | 0 |
| Feature-Adjusted Total Price | $93,810 | $95,720 | $98,370 | $105,345 |
| Cost Above Minimum | $0 | $0 | $2,650 | $9,625 |
| Total Invoice | $88,163 | $89,710 | $92,120 | $97,580 |
| Adjustments for Features | -852 | -1,042 | -1,042 | 0 |
| Feature-Adjusted Total Invoice | $87,311 | $88,668 | $91,078 | $97,580 |
| Cost Above Minimum | $0 | $0 | $2,410 | $8,912 |
Features Comparison: Audi A8 / S8 vs. BMW 7-Series
| Model Year | 2018 | 2016 | 2016 | 2016 |
| Model | A8 / S8 | 7-Series | 7-Series | 7-Series |
| Trim | A8 L 4.0T Sport | 740i | 740i M Sport | 750i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 |
| AWD | $1700 | |||
| RWD | $0 | $0 | $0 | |
| Accessories | ||||
| Active noise reduction | $0 | |||
| Adaptive cruise control, all-speed | $850 | |||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | $1000 | |
| Low-speed semi-autonomous driving | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | |
| Semi-automated parking system | $500 | $500 | $500 | |
| Sunshades, second row, power | $225 | $225 | $225 | |
| Brakes, Airbags, and Other Safety | ||||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | |
| Collision preparation system, rear | $100 | |||
| Cross-traffic warning, rear | $100 | $100 | $100 | |
| Driver drowsiness monitor | $150 | $150 | $150 | |
| Full-size spare tire | $225 | |||
| Lane departure prevention, steering-based | $200 | |||
| Lane keeping assist | $400 | $400 | $400 | |
| Pedestrian detection | $50 | $50 | $50 | |
| Rear side airbags | $300 | |||
| Side collision intervention | $200 | $200 | $200 | |
| Temporary spare tire | $150 | $150 | $150 | |
| Tires, run-flat | $150 | $150 | $150 | |
| Wide-view rear camera | $0 | |||
| Cargo Management | ||||
| Cargo net | $40 | |||
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Engine / Motor | ||||
| Regenerative braking | $0 | $0 | $0 | |
| Exterior | ||||
| Active grille shutters | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | |||
| Laminated front side windows | $200 | |||
| Laminated rear side windows | $100 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Panoramic sunroof with venting rear panel | $1500 | |||
| Infotainment | ||||
| 4G LTE connectivity | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | |
| Concierge Services - 3 year subscription | $150 | $150 | $150 | |
| Gesture control system | $100 | $100 | $100 | |
| Navigation map updates, three years | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | |
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SD Card slot | $25 | |||
| Siri Eyes Free support | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | |
| Wireless charging station | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | ||||
| Analog clock | $25 | |||
| Fog light, rear | $100 | |||
| Fog lights | $125 | $125 | $125 | |
| Headlight washers | $50 | |||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
| Seats and Interior Trim | ||||
| Ceramic controls | $0 | $0 | ||
| Heated front row armrests | $100 | $100 | $100 | |
| Heated second row armrests | $100 | $100 | $100 | |
| Massage, driver seat | $100 | $100 | $100 | |
| Massage, passenger seat | $100 | $100 | $100 | |
| Memory system, second row seats | $150 | |||
| Power headrest height adjuster, second row seats | $75 | $75 | $75 | |
| Power seat belt height adjusters, front row | $25 | |||
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh bolsters, passenger seat | $100 | |||
| Power tilt adjuster, second row seats | $150 | $150 | $150 | |
| Power upper seatback recliner, second row seats | $150 | $150 | $150 | |
| Upgraded floor mats | $0 | $0 | ||
| Upholstered instrument panel | $300 | $300 | ||
| Upholstered instrument panel, leather | $1000 | $1000 | ||
| Suspension, Wheels, and Tires | ||||
| Air suspension, auto-leveling and height adjustable | $1000 | |||
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Transmission | ||||
| Launch control | $100 | $100 | $100 | |
| Total Value of Features | $9,015 | $9,225 | $9,225 | $8,100 |
| Value of Feature Adjustments | $915 | $1,125 | $1,125 | $0 |
| Value of Feature Adjustments | -852 | -1,042 | -1,042 | 0 |
Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series
| Model Year | 2018 | 2016 |
| Model | A8 / S8 | 7-Series |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Wheelbase | 122.9 in | 126.4 in |
| Length | 207.4 in | 206.6 in |
| Width | 76.7 in | 74.8 in |
| Height | 57.9 in | 58.2 in |
| Curb Weight | 4,465 lb. | 4,226 lb. |
| Fuel Capacity | 21.7 gal. | 20.6 gal. |
| Row 1 Headroom | 37.2 in | 39.9 in |
| Row 1 Shoulder Room | 59.1 in | 61.2 in |
| Row 1 Legroom | 41.4 in | 41.4 in |
| Row 2 Headroom | 39.1 in | 38.9 in |
| Row 2 Shoulder Room | 57.8 in | 61.0 in |
| Row 2 Legroom | 42.9 in | 44.4 in |
| Cargo Volume | 14.2 ft3 | 18.2 ft3 |
Option Package Details
Audi A8 / S8 A8 L 4.0T Sport
| Executive Plus Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated second row seats | 200 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Massage, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Memory system, second row seats | 150 | No |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Lane departure prevention, steering-based | 200 | Yes |
| Total Requested | 2425 | 94% |
| Total Not Requested | 150 | 6% |
Option Package Details
BMW 7-Series 740i
| Massage, driver seat | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | Yes |
| Total Requested | 200 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Executive Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Upholstered instrument panel, leather | 700 | No |
| Ceramic controls | 0 | No |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | Yes |
| Power thigh support adjuster, passenger seat | 100 | Yes |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Power upper seatback recliner, passenger seat | 100 | Yes |
| Memory system, passenger seat | 150 | Yes |
| Front sport buckets | 100 | No |
| Total Requested | 1625 | 67% |
| Total Not Requested | 800 | 33% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | Yes |
| Cooled or ventilated second row seats | 200 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Power headrest height adjuster, second row seats | 75 | No |
| Power tilt adjuster, second row seats | 150 | No |
| Power upper seatback recliner, second row seats | 150 | No |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 1075 | 65% |
| Total Not Requested | 575 | 35% |
| Interior Design Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Synthetic suede headliner | 650 | Yes |
| Upgraded floor mats | 0 | No |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 7-Series 740i M Sport
| Massage, driver seat | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | Yes |
| Total Requested | 200 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Executive Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Upholstered instrument panel, leather | 700 | No |
| Ceramic controls | 0 | No |
| Power thigh support adjuster, driver seat | 100 | Yes |
| Power seatback bolsters, driver seat | 100 | Yes |
| Power upper seatback recliner, driver seat | 100 | Yes |
| Power thigh support adjuster, passenger seat | 100 | Yes |
| Power seatback bolsters, passenger seat | 100 | Yes |
| Power upper seatback recliner, passenger seat | 100 | Yes |
| Memory system, passenger seat | 150 | Yes |
| Front sport buckets | 100 | No |
| Total Requested | 1625 | 67% |
| Total Not Requested | 800 | 33% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | Yes |
| Cooled or ventilated second row seats | 200 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Power headrest height adjuster, second row seats | 75 | No |
| Power tilt adjuster, second row seats | 150 | No |
| Power upper seatback recliner, second row seats | 150 | No |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 1075 | 65% |
| Total Not Requested | 575 | 35% |
Option Package Details
BMW 7-Series 750i
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | No |
| Rear cross-traffic detection | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1250 | 66% |
| Total Not Requested | 650 | 34% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | Yes |
| Cooled or ventilated second row seats | 200 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Power headrest height adjuster, second row seats | 75 | No |
| Power tilt adjuster, second row seats | 150 | No |
| Power upper seatback recliner, second row seats | 150 | No |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | Yes |
| Total Requested | 1075 | 65% |
| Total Not Requested | 575 | 35% |
| Interior Design Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Synthetic suede headliner | 650 | Yes |
| Upgraded floor mats | 0 | No |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
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