Audi A8 Audi A8 2019 BMW 7-Series BMW 7-Series 2015

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Audi A8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $91,645

BMW 7-Series 740Li   
Difference: $7,900

Lowest Total Invoice: $84,950

BMW 7-Series 740Li   
Difference: $8,665

Calculate Payments

  Down Payment Interest Rate Term
Model Year2019201520152015201520152015
ModelA87-Series7-Series7-Series7-Series7-Series7-Series
TrimA8 L 60740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $96,800 $78,000 $82,500 $91,000 $84,300 $141,200 $132,200
Base Invoice $90,992 $72,440 $76,580 $84,400 $78,235 $130,585 $122,305
Executive Plus Package 1,750            
LED headlights   1,900 1,900   1,900    
Massage, driver seat   1,000 1,000 1,000 1,000    
M Sport Edition   4,000 4,000 4,000 4,000 4,000  
Cold Weather Package   800 800 800 550    
Driver Assistance Plus   1,900 1,900   1,900   1,900
Adaptive cruise control, all-speed   1,200 1,200   1,200   1,200
Synthetic suede headliner   1,100 1,100   1,100    
Sunshades, second row, power   750 750 1,000 750 1,000 1,000
Massage, second row seats           200  
Executive Plus Package 1,628            
LED headlights   1,730 1,730   1,730    
Massage, driver seat   910 910 910 910    
M Sport Edition   3,640 3,640 3,640 3,640 3,640  
Cold Weather Package   730 730 730 500    
Driver Assistance Plus   1,730 1,730   1,730   1,730
Adaptive cruise control, all-speed   1,095 1,095   1,095   1,095
Synthetic suede headliner   1,000 1,000   1,000    
Sunshades, second row, power   680 680 910 680 910 910
Massage, second row seats           180  
Options (change) 1,750 12,650 12,650 6,800 12,400 5,200 4,100
Options (change) 1,628 11,515 11,515 6,190 11,285 4,730 3,735
Destination 995 995 995 995 995 995 995
Gas Tax 0 0 0 0 0 1,700 0
Total Price $99,545 $91,645 $96,145 $98,795 $97,695 $149,095 $137,295
Total Invoice $93,615 $84,950 $89,090 $91,585 $90,515 $138,010 $127,035

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: BMW 7-Series 740Li
TrueDelta Adjusted Price Difference: $3,785
TrueDelta Adjusted Invoice Difference: $4,795
Model Year2019201520152015201520152015
ModelA87-Series7-Series7-Series7-Series7-Series7-Series
TrimA8 L 60740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine453hp V8 H315hp I6255hp I6 D445hp V8350hp I6 H535hp V12540hp V8
TransmissionT8T8T8T8T8T8T8
DrivetrainAWDRWDAWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14600, 16600, 16600, 16600, 161200, 16600, 16
Tire (rear if not all the same)265/40-20245/45-19245/45-19245/45-19245/45-19245/45-19245/35-21
Total Price$99,545$91,645$96,145$98,795$97,695$149,095$137,295
Adjustments for Features-4,1150-1,950-700-25-5,300-1,325
Feature-Adjusted Total Price$95,430$91,645$94,195$98,095$97,670$143,795$135,970
Cost Above Minimum$0$0$2,550$6,450$6,025$52,150$44,325
Total Invoice$93,615$84,950$89,090$91,585$90,515$138,010$127,035
Adjustments for Features-3,8700-1,807-649-23-4,906-1,226
Feature-Adjusted Total Invoice$89,745$84,950$87,283$90,936$90,492$133,104$125,809
Cost Above Minimum$0$0$2,333$5,986$5,542$48,154$40,859

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Features Comparison: Audi A8 vs. BMW 7-Series

Model Year2019201520152015201520152015
ModelA87-Series7-Series7-Series7-Series7-Series7-Series
TrimA8 L 60740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300
AWD$1700 $1700    
RWD $0 $0$0$0$0
Accessories 
Active noise reduction$0      
Remote app $25$25$25$25$25$25
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200$200$200$200$200$200
Collision preparation system, rear$100      
Driver drowsiness monitor $150$150$150$150$150$150
Full-size spare tire$225      
Hill descent control  $250    
Lane departure collision mitigation $50$50$50$50$50$50
Lane departure prevention, steering-based$200      
Pedestrian detection $50$50$50$50$50$50
Rear side airbags$300      
Tires, run-flat $150$150$150$150$150 
Wide-view rear camera$0      
Cargo Management 
Cargo net$40      
Climate Control 
Wiper de-icer $25$25$25$25$25$25
Engine / Motor 
Raised top speed limiter      $0
Regenerative braking $0$0$0$0$0$0
Exterior 
Black exterior trim (optional) $0$0$0$0$0 
Laminated front side windows$200    $200 
Laminated rear side windows$100    $100 
Panoramic sunroof with venting rear panel$1500      
Rear spoiler      $200
Sunroof $900$900$900$900$900$900
Infotainment 
App support $0$0$0$0$0$0
CD changer, remote     $200$200
Concierge Services - 3 year subscription $150$150$150$150$150$150
S Voice support $0$0$0$0$0$0
Satellite radio$200      
Satellite radio - one year subscription $250$250$250$250$250$250
SD Card slot$25      
Siri Eyes Free support $0$0$0$0$0$0
Telematics service, such as OnStar $200$200$200$200$200$200
Voice control for external devices $0$0$0$0$0$0
Wi-Fi hotspot$50      
Instruments, Lights, and Mirrors 
Analog clock$25      
Fog light, rear$100      
Fog lights      $125
Large color reconfigurable instrument cluster display $250$250$250$250$250 
Large energy flow and fuel economy display    $25  
Seats and Interior Trim 
Ceramic controls   $0 $0$0
Cooled or ventilated second row seats$200    $200 
Massage, second row seats$150    $150 
Memory system, second row seats$150      
Power 4-way lumbar adjuster, second row seats$225    $225 
Power headrest height adjuster, second row seats     $75 
Power recliner, second row seats$150    $150 
Power seat belt height adjusters, front row$25      
Power thigh bolsters, driver seat$100      
Power thigh bolsters, passenger seat$100      
Power tilt adjuster, second row seats     $150 
Power upper seatback recliner, second row seats     $150 
Upholstered instrument panel$300$300$300 $300  
Upholstered instrument panel, leather   $1000 $1000$1000
Suspension, Wheels, and Tires 
Active stabilizer bars     $500$500
Active steering     $1000 
Air suspension, auto-leveling and height adjustable$1000      
Rear air springs, auto-leveling $350$350$350$350$350$350
Rear wheel steering     $1500 
Sport suspension (upgrade)      $0
Total Value of Features$8,465$4,350$6,300$5,050$4,375$9,650$5,675
Value of Feature Adjustments$4,115$0$1,950$700$25$5,300$1,325
Value of Feature Adjustments-3,8700-1,807-649-23-4,906-1,226

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Specifications Comparison: Audi A8 vs. BMW 7-Series

Model Year20192015
ModelA87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase123.1 in126.4 in
Length208.7 in205.3 in
Width76.6 in74.9 in
Height58.5 in58.7 in
Curb Weight4,752 lb.4,351 lb.
Fuel Capacity21.7 gal.21.7 gal.
Row 1 Headroom38.3 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.5 in41.2 in
Row 2 Headroom38.5 in38.9 in
Row 2 Shoulder Room57.6 in57.6 in
Row 2 Legroom44.3 in44.3 in
Cargo Volume12.5 ft317.7 ft3

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Option Package Details
Audi A8 A8 L 60

Executive Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Massage, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Auto-dimming headlights200Yes
Total Requested222586%
Total Not Requested35014%

Option Package Details
BMW 7-Series 740Li

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Total Requested450100%
Total Not Requested00%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350Yes
Surround sound250Yes
Concierge Services - 3 year subscription150No
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested262572%
Total Not Requested100028%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%

Option Package Details
BMW 7-Series 740Ld

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Total Requested450100%
Total Not Requested00%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350Yes
Surround sound250Yes
Concierge Services - 3 year subscription150No
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets100No
Total Requested262572%
Total Not Requested100028%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%

Option Package Details
BMW 7-Series 750Li

Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power100Yes
Sunshade, rear, power225Yes
Total Requested325100%
Total Not Requested00%
M Sport Edition
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Automatic braking, high-speed200No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Synthetic suede headliner650Yes
Ceramic controls0No
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
245/45VR19 tires400No
Total Requested335083%
Total Not Requested70017%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%

Option Package Details
BMW 7-Series ActiveHybrid 7

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Total Requested450100%
Total Not Requested00%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Power decklid350Yes
Head-up display (HUD)350Yes
Surround sound250Yes
Concierge Services - 3 year subscription150No
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Front sport buckets150No
Total Requested262571%
Total Not Requested105029%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%

Option Package Details
BMW 7-Series 760Li

M Sport Edition
FeatureValueRequested?
Bang & Olufsen, 1200W, 16 speakers (with subwoofer)350No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Adaptive cruise control, all-speed700Yes
Automatic braking, high-speed200No
245/45VR19 tires400No
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested205066%
Total Not Requested105034%

Option Package Details
BMW 7-Series Alpina B7

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%

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