Audi A8 / S8 Audi A8 / S8 2020 BMW 7-Series BMW 7-Series 2014

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $91,575

BMW 7-Series 740Li   
Difference: $7,970

Calculate Payments

  Down Payment Interest Rate Term
Model Year202020142014201420142014
ModelA8 / S87-Series7-Series7-Series7-Series7-Series
TrimA8 L 60740Li750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $96,800 $78,000 $91,000 $84,300 $141,200 $132,200
Executive Plus Package 1,750          
M Sport Edition   4,000 4,000 4,000    
Driver Assistance Plus   1,900   1,900   1,900
Cold Weather Package   800 800 550    
Massage, driver seat   1,000 1,000 1,000    
LED headlights   1,900   1,900   1,900
Sunshades, second row, power   750 1,000 750 1,000 1,000
Synthetic suede headliner   1,100 1,100 1,100    
Adaptive cruise control, all-speed   1,200   1,200 1,900 1,200
Massage, second row seats         200  
Executive Plus Package 1,628          
M Sport Edition   3,640 3,640 3,640    
Driver Assistance Plus   1,730   1,730   1,730
Cold Weather Package   730 730 500    
Massage, driver seat   910 910 910    
LED headlights   1,730   1,730   1,730
Sunshades, second row, power   680 910 680 910 910
Synthetic suede headliner   1,000 1,000 1,000    
Adaptive cruise control, all-speed   1,095   1,095 1,730 1,095
Massage, second row seats         180  
Options (change) 1,750 12,650 7,900 12,400 3,100 6,000
Options (change) 1,628 11,515 7,190 11,285 2,820 5,465
Destination 995 925 925 925 925 925
Gas Tax 0 0 0 0 1,700 0
Total Price $99,545 $91,575 $99,825 $97,625 $146,925 $139,125

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price: BMW 7-Series 740Li
Lowest Adjusted Invoice: Audi A8 / S8 A8 L 60
TrueDelta Adjusted Price Difference: $3,930
TrueDelta Adjusted Invoice Difference: $81,863
Model Year202020142014201420142014
ModelA8 / S87-Series7-Series7-Series7-Series7-Series
TrimA8 L 60740Li750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine453hp V8 H315hp I6445hp V8350hp I6 H535hp V12540hp V8
TransmissionT8T8T8T8T8T8
DrivetrainAWDRWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14600, 16600, 16600, 16600, 16600, 16
Tire (rear if not all the same)255/45-19245/45-19245/45-19245/45-19245/45-19245/35-21
Total Price$99,545$91,575$99,825$97,625$146,925$139,125
Adjustments for Features-4,0400-700-25-4,375-1,475
Feature-Adjusted Total Price$95,505$91,575$99,125$97,600$142,550$137,650
Cost Above Minimum$0$0$7,550$6,025$50,975$46,075

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year202020142014201420142014
ModelA8 / S87-Series7-Series7-Series7-Series7-Series
TrimA8 L 60740Li750LiActiveHybrid 7760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300
AWD$1700     
RWD $0$0$0$0$0
Accessories 
Active noise reduction$0     
Remote app $25$25$25$25$25
Brakes, Airbags, and Other Safety 
Around view cameras$500$500$500$500 $500
Automatic braking, high-speed or partial $200$200$200$200$200
Automatic braking, low-speed$200$200$200$200 $200
Blind spot warning system$200$200$200$200 $200
Collision preparation system, rear$100     
Driver drowsiness monitor $150$150$150$150$150
Full-size spare tire$225     
Lane departure collision mitigation $50$50$50 $50
Lane departure prevention, steering-based$200     
Pedestrian detection $50$50$50 $50
Rear side airbags$300     
Rearview camera    $200 
Tires, run-flat $150$150$150$150$150
Wide-view front camera$150$150$150$150 $150
Wide-view rear camera$0     
Cargo Management 
Cargo net$40     
Climate Control 
Wiper de-icer $25$25$25$25$25
Engine / Motor 
Raised top speed limiter     $0
Regenerative braking $0$0$0$0$0
Exterior 
Black exterior trim (optional) $0$0$0  
Laminated front side windows$200   $200 
Laminated rear side windows$100   $100 
Panoramic sunroof with venting rear panel$1500     
Rear spoiler     $200
Sunroof $900$900$900$900$900
Infotainment 
App support $0$0$0$0$0
CD changer, remote    $200$200
Concierge Services - 3 year subscription $150$150$150$150$150
DVD-compatible player$0   $0$0
S Voice support $0$0$0$0$0
Satellite radio$200     
Satellite radio - one year subscription $250$250$250$250$250
SD Card slot$25     
Siri Eyes Free support $0$0$0$0$0
SMS text-to-speech reader $25$25$25$25$25
Telematics service, such as OnStar $200$200$200$200$200
Text dictation $50$50$50$50$50
Voice control for external devices $0$0$0$0$0
Wi-Fi hotspot$50     
Instruments, Lights, and Mirrors 
Analog clock$25     
Fog light, rear$100     
Fog lights    $125$125
Large color reconfigurable instrument cluster display $250$250$250$250 
Large energy flow and fuel economy display   $25  
Seats and Interior Trim 
Ceramic controls  $0 $0$0
Cooled or ventilated second row seats$200   $200 
Massage, second row seats$150   $150 
Memory system, second row seats$150     
Power 4-way lumbar adjuster, second row seats$225   $225 
Power headrest height adjuster, second row seats    $75 
Power recliner, second row seats$150   $150 
Power seat belt height adjusters, front row$25     
Power thigh bolsters, driver seat$100     
Power thigh bolsters, passenger seat$100     
Power tilt adjuster, second row seats    $150 
Power upper seatback recliner, second row seats    $150 
Upholstered instrument panel$300$300 $300  
Upholstered instrument panel, leather  $1000 $1000$1000
Suspension, Wheels, and Tires 
Active stabilizer bars    $500$500
Active steering    $1000 
Air suspension, auto-leveling and height adjustable$1000     
Rear air springs, auto-leveling $350$350$350$350$350
Rear wheel steering    $1500 
Sport suspension (upgrade)     $0
Transmission 
Steering-wheel-mounted transmission controls$100$100$100$100 $100
Total Value of Features$9,615$5,575$6,275$5,600$9,950$7,050
Value of Feature Adjustments$4,040$0$700$25$4,375$1,475
Value of Feature Adjustments-1060-645-23-4,036-1,359

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20202014
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase123.2 in126.4 in
Length208.7 in205.3 in
Width76.6 in74.9 in
Height58.6 in58.7 in
Curb Weight4,774 lb.4,351 lb.
Fuel Capacity21.7 gal.21.7 gal.
Row 1 Headroom38.3 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.5 in41.2 in
Row 2 Headroom38.5 in38.9 in
Row 2 Shoulder Room57.6 in57.6 in
Row 2 Legroom44.3 in44.3 in
Cargo Volume12.5 ft317.7 ft3

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Option Package Details
Audi A8 / S8 A8 L 60

Executive Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Massage, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested222586%
Total Not Requested35014%

Option Package Details
BMW 7-Series 740Li

Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Total Requested450100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision alert200Yes
Total Requested110085%
Total Not Requested20015%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Power decklid350Yes
Head-up display (HUD)350Yes
Surround sound250Yes
Concierge Services - 3 year subscription150No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver100Yes
Front sport buckets100No
Total Requested262572%
Total Not Requested100028%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%

Option Package Details
BMW 7-Series 750Li

Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power100Yes
Sunshade, rear, power225Yes
Total Requested325100%
Total Not Requested00%
M Sport Edition
FeatureValueRequested?
Auto-dimming headlights200Yes
Adaptive cruise control, all-speed700Yes
LED headlights500Yes
Automatic braking, high-speed200No
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Sunshade, rear, power225Yes
Head-up display (HUD)350Yes
Upholstered instrument panel, leather700No
Ceramic controls0No
Cooled or ventilated front seats300Yes
Sunshades, second row125Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Lane departure warning system200Yes
Blind spot warning system200Yes
245/45VR19 tires400No
Total Requested375073%
Total Not Requested140027%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50Yes
Total Requested450100%
Total Not Requested00%

Option Package Details
BMW 7-Series ActiveHybrid 7

Massage, driver seat
FeatureValueRequested?
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested200100%
Total Not Requested00%
LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225Yes
Sunshade, rear, power225Yes
Total Requested450100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision alert200Yes
Total Requested110085%
Total Not Requested20015%
M Sport Edition
FeatureValueRequested?
Sunshade, rear, power225Yes
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100Yes
Power decklid350Yes
Head-up display (HUD)350Yes
Surround sound250Yes
Concierge Services - 3 year subscription150No
Cooled or ventilated front seats300Yes
Power door closers300Yes
Harman/Kardon, 600W, 16 speakers (with subwoofer)350No
245/45VR19 tires400No
Power upper seatback recliner, driver seat100Yes
Power thigh support adjuster, passenger seat100Yes
Power seatback bolsters, passenger seat100Yes
Power upper seatback recliner, passenger seat100Yes
Memory system, passenger seat150Yes
Power thigh support adjuster, driver seat100Yes
Power seatback bolsters, driver100Yes
Front sport buckets150No
Total Requested262571%
Total Not Requested105029%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

Option Package Details
BMW 7-Series 760Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision alert200Yes
Total Requested110085%
Total Not Requested20015%

Option Package Details
BMW 7-Series Alpina B7

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision alert200Yes
Total Requested110085%
Total Not Requested20015%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50No
Total Requested125093%
Total Not Requested1007%

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