BMW 3-Series BMW 3-Series 2012 Audi A4 / S4 Audi A4 / S4 2020

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BMW 3-Series vs. Audi A4 / S4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A4 / S4 Invoice Comparison

Lowest Total Price: $51,195

BMW 3-Series 328i   
Difference: $7,675

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122020
Model3-Series3-SeriesA4 / S4
Trim328i335iS4
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $49,900
Technology Package 2,550 2,550  
Parking Package 1,550 1,550  
Premium Package 3,600 1,900  
BMW Assist 650 650  
Cold Weather Package 1,350 1,350 500
Sport Line 2,500 1,700  
Steering-linked headlights 900    
Satellite radio - one year subscription 350 350  
Adaptive dampers - electrical 900 900  
Aluminum trim 0 0  
Steering-wheel-mounted transmission controls 500 500  
Metallic paint (extra cost) 550 550 575
S Sport Package     2,500
Prestige Package     4,400
Technology Package 2,320 2,320  
Parking Package 1,410 1,410  
Premium Package 3,275 1,730  
BMW Assist 590 590  
Cold Weather Package 1,230 1,230 466
Sport Line 2,275 1,545  
Steering-linked headlights 820    
Satellite radio - one year subscription 320 320  
Adaptive dampers - electrical 820 820  
Aluminum trim 0 0  
Steering-wheel-mounted transmission controls 475 475  
Metallic paint (extra cost) 500 500 536
S Sport Package     2,326
Prestige Package     4,092
Options (change) 15,400 12,000 7,975
Options (change) 14,035 10,940 7,420
Destination 895 895 995
Total Price $51,195 $55,295 $58,870

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A4 / S4

Lowest Adjusted Price: BMW 3-Series 328i
Lowest Adjusted Invoice: Audi A4 / S4 S4
TrueDelta Adjusted Price Difference: $565
TrueDelta Adjusted Invoice Difference: $39,821
Model Year201220122020
Model3-Series3-SeriesA4 / S4
Trim328i335iS4
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6349hp V6
TransmissionM6M6T8
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG20/27 MPG
Audio (watts, speakers)?, 9?, 9755, 19
Tire (rear if not all the same)225/45-18225/45-18245/40-18
Total Price$51,195$55,295$58,870
Adjustments for Features00-7,110
Feature-Adjusted Total Price$51,195$55,295$51,760
Cost Above Minimum$0$4,100$0

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Features Comparison: BMW 3-Series vs. Audi A4 / S4

Model Year201220122020
Model3-Series3-SeriesA4 / S4
Trim328i335iS4
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
8-speed manually-shiftable automatic  $1300
RWD$0$0 
AWD  $1700
Accessories 
Hands-free trunk or liftgate$100$100 
Remote window/roof operation$15$15 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system  $200
Collision preparation system, rear  $100
Cross-traffic warning, rear  $100
Driver drowsiness monitor  $150
Forward collision warning  $200
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Rollover sensor  $50
Secondary collision brake assist  $25
Temporary spare tire  $150
Tires, run-flat$150$150 
Torque vectoring, brake-based  $100
Vehicle exit assist  $25
Wide-view rear camera  $0
Climate Control 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Drivetrain 
Active rear differential  $500
Exterior 
Body kit  $0
Bright-finished exhaust tip(s)  $25
Laminated front side windows  $200
Painted brake calipers (optional)  $0
Rear spoiler  $200
Infotainment 
4G LTE connectivity  $0
Android Auto support  $100
Apple CarPlay support  $100
CD player$125$125 
CD player, remote  $100
DVD-compatible player  $0
Handwriting recognition  $200
In-vehicle Internet  $150
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
SMS text-to-speech reader$25$25 
Surround sound  $250
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Boost gauge  $75
Fog light, rear  $100
Headlight washers$50$50 
Interior ambient lighting$150$150 
Interior ambient lighting, configurable  $150
Large color reconfigurable instrument cluster display  $250
LED headlights  $1000
Mirror tilt-down in reverse$25$25 
Steering-linked headlights$150$150 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Massage, driver seat  $100
Massage, passenger seat  $100
Metal pedals  $75
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Synthetic suede door panel trim  $250
Synthetic suede inserts in leather seating surfaces  $0
Upholstered door armrests (optional)  $0
Transmission 
Launch control  $100
Total Value of Features$2,215$2,215$9,325
Value of Feature Adjustments$0$0$7,110
Value of Feature Adjustments00-1,016

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Specifications Comparison: BMW 3-Series vs. Audi A4 / S4

Model Year20122020
Model3-SeriesA4 / S4
Body4dr Sedan4dr Sedan
Wheelbase110.6 in111.0 in
Length182.5 in187.5 in
Width71.3 in72.7 in
Height56.3 in56.2 in
Curb Weight3,759 lb.3,847 lb.
Fuel Capacity15.8 gal.15.3 gal.
Row 1 Headroom40.3 in37.3 in
Row 1 Shoulder Room55.1 in55.9 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in37.4 in
Row 2 Shoulder Room55.1 in54.5 in
Row 2 Legroom35.1 in35.7 in
Cargo Volume13.0 ft312.0 ft3

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Option Package Details
BMW 3-Series 328i

Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested1090100%
Total Not Requested00%
Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested370097%
Total Not Requested1003%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25Yes
Total Requested25091%
Total Not Requested259%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150Yes
Total Requested95095%
Total Not Requested505%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested55048%
Total Not Requested60052%

Option Package Details
BMW 3-Series 335i

Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested1090100%
Total Not Requested00%
Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested145094%
Total Not Requested1006%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25Yes
Total Requested25091%
Total Not Requested259%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150Yes
Total Requested95095%
Total Not Requested505%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100No
Front sport buckets100Yes
Total Requested55048%
Total Not Requested60052%

Option Package Details
Audi A4 / S4 S4

Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
S Sport Package
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Active rear differential500No
Painted brake calipers (optional)0No
Total Requested50050%
Total Not Requested50050%
Prestige Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Laminated front side windows200No
Around view cameras300Yes
Wide-view front camera150Yes
Wide-view rear camera0No
Interior ambient lighting, configurable0No
Upholstered door armrests (optional)0No
Large color reconfigurable instrument cluster display250No
Handwriting recognition200No
Remote app25Yes
Speed limit information0No
4G LTE connectivity0No
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive15Yes
Traffic + travel information25No
In-vehicle Internet150No
Wi-Fi hotspot50No
Navigation system600Yes
Total Requested151563%
Total Not Requested87537%

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