BMW 3-Series BMW 3-Series 2018 Toyota Highlander Toyota Highlander 2018

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BMW 3-Series vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $46,424

Toyota Highlander Limited Platinum   
Difference: $8,511

Lowest Total Invoice: $42,402

Toyota Highlander Limited Platinum   
Difference: $9,343

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018
Model3-Series3-SeriesHighlanderHighlander
Trim328d330iLimited PlatinumHybrid Limited Platinum
Body4dr Wagon4dr Wagon4dr SUV4dr SUV
Base Price $45,950 $44,450 $45,200 $48,280
Base Invoice $43,415 $42,020 $41,268 $44,080
Convenience Tier 850 850    
Driving Assistance Package 500 500    
Premium Tier 2,900 2,900    
Luxury Design 0 0    
Obstacle detection, rear 750 750    
Metallic paint (extra cost) 550 550    
Leather seating surfaces 1,450 1,450    
Sunshades, second row 250 250    
Blind spot warning system 500 500    
Heated second row seats 350 350    
Heated steering wheel 190 190    
Adaptive cruise control, all-speed 1,200 1,200    
Floor mats     229 229
Convenience Tier 780 780    
Driving Assistance Package 460 460    
Premium Tier 2,670 2,670    
Luxury Design 0 0    
Obstacle detection, rear 690 690    
Metallic paint (extra cost) 505 505    
Leather seating surfaces 1,335 1,335    
Sunshades, second row 230 230    
Blind spot warning system 460 460    
Heated second row seats 320 320    
Heated steering wheel 175 175    
Adaptive cruise control, all-speed 1,105 1,105    
Floor mats     139 139
Options (change) 9,490 9,490 229 229
Options (change) 8,730 8,730 139 139
Destination 995 995 995 995
Total Price $56,435 $54,935 $46,424 $49,504
Total Invoice $53,140 $51,745 $42,402 $45,214

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Toyota Highlander Limited Platinum
TrueDelta Adjusted Price Difference: $7,216
TrueDelta Adjusted Invoice Difference: $8,123
Model Year2018201820182018
Model3-Series3-SeriesHighlanderHighlander
Trim328d330iLimited PlatinumHybrid Limited Platinum
Body4dr Wagon4dr Wagon4dr SUV4dr SUV
Engine180hp I4 D248hp I4295hp V6257hp V6 H
TransmissionT8T8T8CVT
DrivetrainAWDAWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9825, 12825, 12
Tire (rear if not all the same)225/50-17225/50-17245/55-19245/55-19
Total Price$56,435$54,935$46,424$49,504
Adjustments for Features-1,195-1,2950-1,350
Feature-Adjusted Total Price$55,240$53,640$46,424$48,154
Cost Above Minimum$1,600$0$0$1,730
Total Invoice$53,140$51,745$42,402$45,214
Adjustments for Features-1,125-1,2200-1,233
Feature-Adjusted Total Invoice$52,015$50,525$42,402$43,981
Cost Above Minimum$1,490$0$0$1,579

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Features Comparison: BMW 3-Series vs. Toyota Highlander

Model Year2018201820182018
Model3-Series3-SeriesHighlanderHighlander
Trim328d330iLimited PlatinumHybrid Limited Platinum
Body4dr Wagon4dr Wagon4dr SUV4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300 
CVT   $1000
AWD$1700$1700 $1700
FWD  $0 
Accessories 
AC power outlet  $100$100
Adaptive cruise control  $600$600
Adaptive cruise control, all-speed$850$850  
Hands-free trunk or liftgate$100$100  
Power liftgate  $350$350
Remote app$25$25  
Remote window/roof operation$15$15  
Brakes, Airbags, and Other Safety 
Around view cameras  $500$500
Automatic braking, high-speed or partial  $200$200
Cross-traffic warning, rear  $100$100
Hill descent control$250$250  
Knee airbag, passenger$75$75  
Lane departure prevention, steering-based  $200$200
Perimeter scan  $25$25
Radar- or camera-based collision preparation system  $0$0
Rearview camera$200$200  
Rollover sensor  $50$50
Seat cushion airbag, passenger  $75$75
Side curtain airbags$350$350  
Side curtain airbags, three rows  $500$500
Temporary spare tire  $150$150
Tires, run-flat$150$150  
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo area partition net$40$40  
Cargo mat  $40$40
Overhead sunglass holder  $25$25
Climate Control 
Automatic air recirculation$100$100  
Heated windshield washer nozzles$15$15  
Rear air vents with automatic controls  $250$250
Rear air vents with manual controls$150$150  
Rear HVAC unit  $400$400
Residual heat$50$50  
Wiper de-icer  $25$25
Engine / Motor 
Regenerative braking$0$0  
Exterior 
Bodyside cladding  $350$350
Bright-finished exhaust tip(s)$25$25  
Deep-tinted rear windows  $275$275
Wheel-lip moldings  $75$75
Infotainment 
4G LTE connectivity$0$0  
Handwriting recognition$200$200  
In-vehicle Internet$150$150  
Intercom  $25$25
Media drive$15$15  
Navigation map updates, three years$0$0  
S Voice support$0$0  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
SMS text-to-speech reader  $25$25
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75  
Auto-dimming headlights  $200$200
Compass$0$0  
Conversation mirror  $25$25
Head-up display (HUD)$350$350  
Large energy flow and fuel economy display   $25
LED headlights$1000$1000  
Mirror tilt-down in reverse$25$25  
Power-folding mirrors$50$50  
Tachometer$75$75$75 
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Foldaway tray table, second row  $75$75
Folding third row seats  $600$600
Manual fore-aft adjuster, second row seats  $75$75
Manual recliner, second row seats  $75$75
Manual recliner, third row seats  $125$125
Manual thigh support length adjuster, driver seat$50$50  
Manual thigh support length adjuster, passenger seat$50$50  
Power 4-way lumbar adjuster, driver seat$150$150  
Power 4-way lumbar adjuster, passenger seat$150$150  
Power height adjuster, passenger seat$100$100  
Power lumbar adjuster, driver seat  $100$100
Power seatback bolsters, driver seat$100$100  
Power seatback bolsters, passenger seat$100$100  
Power thigh support length adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat$100$100  
Wood trim$300$300  
Suspension, Wheels, and Tires 
Alloy wheels$350$350  
Chrome-clad alloy wheels  $600$600
Electronic systems calibration selector$200$200  
Transmission 
Launch control $100  
Steering-wheel-mounted transmission controls$100$100  
Total Value of Features$9,385$9,485$8,190$9,540
Value of Feature Adjustments$1,195$1,295$0$1,350
Value of Feature Adjustments-1,125-1,2200-1,233

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Specifications Comparison: BMW 3-Series vs. Toyota Highlander

Model Year20182018
Model3-SeriesHighlander
Body4dr Wagon4dr SUV
Wheelbase110.6 in109.8 in
Length182.0 in192.5 in
Width71.3 in75.8 in
Height56.3 in68.1 in
Curb Weight3,663 lb.4,166 lb.
Fuel Capacity15.8 gal.19.2 gal.
Row 1 Headroom40.4 in40.7 in
Row 1 Shoulder Room55.1 in59.3 in
Row 1 Hip Room0.0 in57.2 in
Row 1 Legroom42.0 in44.2 in
Row 2 Headroom38.3 in39.9 in
Row 2 Shoulder Room55.1 in59.6 in
Row 2 Hip Room0.0 in57.1 in
Row 2 Legroom35.0 in38.4 in
Row 3 Headroom0.0 in35.9 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in45.6 in
Row 3 Legroom0.0 in27.7 in
Cargo Volume,
Minimum
17.5 ft313.8 ft3
Cargo Volume,
Behind R2
17.542.3 ft3
Cargo Volume,
Maximum
53.0 ft383.7 ft3

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Option Package Details
BMW 3-Series 328d

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested650100%
Total Not Requested00%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested92556%
Total Not Requested74044%
Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25No
Chrome interior accents (optional)0No
Total Requested25091%
Total Not Requested259%

Option Package Details
BMW 3-Series 330i

Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested650100%
Total Not Requested00%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested92556%
Total Not Requested74044%
Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25No
Chrome interior accents (optional)0No
Total Requested25091%
Total Not Requested259%

Option Package Details
Toyota Highlander Limited Platinum

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Highlander Hybrid Limited Platinum

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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