BMW 3-Series BMW 3-Series 2018 Toyota Prius c Toyota Prius c 2018

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BMW 3-Series vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $26,433

Toyota Prius c Four   
Difference: $24,562

Lowest Total Invoice: $24,547

Toyota Prius c Four   
Difference: $23,573

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  Down Payment Interest Rate Term
Model Year201820182018
Model3-Series3-SeriesPrius c
Trim328d330iFour
Body4dr Wagon4dr Wagon4dr Hatch
Base Price $45,950 $44,450 $24,965
Base Invoice $43,415 $42,020 $23,239
Driving Assistance Package 500 500  
Convenience Tier 850 850  
Premium Tier 2,900 2,900  
Obstacle detection, rear 750 750  
Metallic paint (extra cost) 550 550  
Auto-dimming rearview mirror     349
Floor mats     224
Driving Assistance Package 460 460  
Convenience Tier 780 780  
Premium Tier 2,670 2,670  
Obstacle detection, rear 690 690  
Metallic paint (extra cost) 505 505  
Auto-dimming rearview mirror     274
Floor mats     139
Options (change) 5,550 5,550 573
Options (change) 5,105 5,105 413
Destination 995 995 895
Total Price $52,495 $50,995 $26,433
Total Invoice $49,515 $48,120 $24,547

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Four
TrueDelta Adjusted Price Difference: $17,787
TrueDelta Adjusted Invoice Difference: $17,180
Model Year201820182018
Model3-Series3-SeriesPrius c
Trim328d330iFour
Body4dr Wagon4dr Wagon4dr Hatch
Engine180hp I4 D248hp I473hp I4 H
TransmissionT8T8CVT
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9?, 6
Tire (rear if not all the same)225/50-17225/50-17175/65-15
Total Price$52,495$50,995$26,433
Adjustments for Features-6,675-6,7750
Feature-Adjusted Total Price$45,820$44,220$26,433
Cost Above Minimum$1,600$0$0
Total Invoice$49,515$48,120$24,547
Adjustments for Features-6,296-6,3930
Feature-Adjusted Total Invoice$43,219$41,727$24,547
Cost Above Minimum$1,492$0$0

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Features Comparison: BMW 3-Series vs. Toyota Prius c

Model Year201820182018
Model3-Series3-SeriesPrius c
Trim328d330iFour
Body4dr Wagon4dr Wagon4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
CVT  $1000
AWD$1700$1700 
FWD  $0
Accessories 
Hands-free trunk or liftgate$100$100 
Remote app$25$25 
Remote window/roof operation$15$15 
Semi-automated parking system  $500
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150 
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed$200$200 
Hill descent control$250$250 
Knee airbag, passenger$75$75 
Pedestrian detection$50$50 
Radar- or camera-based collision preparation system  $0
Seat cushion airbag, driver  $75
Seat cushion airbag, passenger  $75
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Cargo mat  $40
Liftglass or two-piece tailgate$150$150 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Regenerative braking$0$0 
Exterior 
Panoramic sunroof$1200$1200 
Sunroof  $900
Wheel-lip moldings  $75
Infotainment 
4G LTE connectivity$0$0 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Media drive$15$15 
Navigation map updates, three years$0$0 
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
Telematics service, such as OnStar$200$200 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights  $200
Automatic headlights$125$125 
Detailed driving style feedback  $100
Digital instruments  $0
Head-up display (HUD)$350$350 
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Interior ambient lighting$150$150 
Large energy flow and fuel economy display  $25
LED headlights$1000$1000 
LED headlights, single projector or low beam only  $750
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Tachometer$75$75 
Visor mirror, driver  $10
Visor mirror, passenger  $10
Seats and Interior Trim 
Center armrest(s), second row$50$50 
Door sill trim plates$100$100 
Leather-wrapped steering wheel$150$150 
Manual height adjuster, driver seat  $50
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power fore-aft adjuster, driver seat$100$100 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, driver seat$100$100 
Power height adjuster, passenger seat$100$100 
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Wood trim$300$300 
Transmission 
Launch control $100 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$11,135$11,235$4,460
Value of Feature Adjustments$6,675$6,775$0
Value of Feature Adjustments-6,296-6,3930

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Specifications Comparison: BMW 3-Series vs. Toyota Prius c

Model Year20182018
Model3-SeriesPrius c
Body4dr Wagon4dr Hatch
Wheelbase110.6 in100.4 in
Length182.0 in162.4 in
Width71.3 in68.6 in
Height56.3 in59.6 in
Curb Weight3,663 lb.2,531 lb.
Fuel Capacity15.8 gal.9.5 gal.
Row 1 Headroom40.4 in38.6 in
Row 1 Shoulder Room55.1 in52.3 in
Row 1 Hip Room0.0 in51.0 in
Row 1 Legroom42.0 in41.7 in
Row 2 Headroom38.3 in37.0 in
Row 2 Shoulder Room55.1 in51.7 in
Row 2 Hip Room0.0 in50.8 in
Row 2 Legroom35.0 in35.0 in
Cargo Volume,
Minimum
17.5 ft317.1 ft3
Cargo Volume,
Maximum
53.0 ft30.0 ft3

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Option Package Details
BMW 3-Series 328d

Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested40062%
Total Not Requested25038%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested92556%
Total Not Requested74044%

Option Package Details
BMW 3-Series 330i

Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested40062%
Total Not Requested25038%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested92556%
Total Not Requested74044%

Option Package Details
Toyota Prius c Four

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Universal garage door opener100Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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