Ford EcoSport Ford EcoSport 2018 Kia Optima Kia Optima 2018

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Ford EcoSport vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford EcoSport vs. Kia Optima Invoice Comparison

Lowest Total Price: $27,415

Ford EcoSport Titanium   
Difference: $1,805

Lowest Total Invoice: $26,737

Ford EcoSport Titanium   
Difference: $501

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelEcoSportOptimaOptima
TrimTitaniumEXSX
Body4dr SUV4dr Sedan4dr Sedan
Base Price $25,740 $25,600 $30,500
Base Invoice $25,096 $23,902 $28,380
Remote start 495 425 425
Full-size spare tire 185    
Premium Package   2,300  
Remote start 470 353 353
Full-size spare tire 176    
Premium Package   2,088  
Options (change) 680 2,725 425
Options (change) 646 2,441 353
Destination 995 895 895
Total Price $27,415 $29,220 $31,820
Total Invoice $26,737 $27,238 $29,628

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford EcoSport dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford EcoSport vs. Kia Optima

Lowest Adjusted Price and Invoice: Ford EcoSport Titanium
TrueDelta Adjusted Price Difference: $2,685
TrueDelta Adjusted Invoice Difference: $1,359
Model Year201820182018
ModelEcoSportOptimaOptima
TrimTitaniumEXSX
Body4dr SUV4dr Sedan4dr Sedan
Engine123hp I3185hp I4245hp I4
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)675, 10?, 6?, 6
Tire (rear if not all the same)205/50-17215/55-17235/45-18
Total Price$27,415$29,220$31,820
Adjustments for Features-8800-1,800
Feature-Adjusted Total Price$26,535$29,220$30,020
Cost Above Minimum$0$0$800
Total Invoice$26,737$27,238$29,628
Adjustments for Features-8580-1,676
Feature-Adjusted Total Invoice$25,879$27,238$27,952
Cost Above Minimum$0$0$714

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Features Comparison: Ford EcoSport vs. Kia Optima

Model Year201820182018
ModelEcoSportOptimaOptima
TrimTitaniumEXSX
Body4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
AC power outlet$100  
Proximity trunk or liftgate opener $125$125
Remote app$25  
Remote climate control$25  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0
Full-size spare tire$225  
Knee airbag, passenger$75  
Safety key$5  
Temporary spare tire  $150
Torque vectoring, brake-based$100  
Cargo Management 
Cargo cover$75  
Cargo mat $40$40
Cargo shelf, height-adjustable$100  
Roof rails$250  
Trailering equipment (4 wire)$125  
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers$175  
Rear air vents $100$100
Rear wiper$175  
Variable intermittent wipers $75$75
Engine / Motor 
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Black exterior trim (optional)  $0
Bodyside cladding (gray/black)$250  
Bright-finished exhaust tip(s) $25$25
Deep-tinted rear windows$275  
Externally-mounted spare$0  
Laminated front side windows $200$200
Painted brake calipers (optional)  $0
Panoramic sunroof $1200$1200
Rear spoiler$200 $200
Sunroof$900  
Tow hook(s), front$40  
Tow hook(s), rear$25  
Infotainment 
4G LTE connectivity$0  
Aux input $50$50
HD radio$50  
Navigation system$600  
Traffic + travel information$25  
Voice control for nav and audio$100  
Wi-Fi hotspot$50  
Instruments, Lights, and Mirrors 
Approach detection $25$25
Compass$0  
Fog lights$125 $125
Interior ambient lighting $150$150
Interior ambient lighting, configurable$150  
LED headlights  $1000
Power-folding mirrors $50$50
Steering-linked headlights  $150
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Floor mats, second row (optional)$0  
Manual height adjuster, passenger seat$50  
Manual lumbar adjuster, driver seat$50  
Memory system, driver seat $200$200
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat $150$150
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Electronic systems calibration selector $200$200
Machined alloy wheels  $350
Performance steering system (optional)  $0
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$5,945$5,065$6,865
Value of Feature Adjustments$880$0$1,800
Value of Feature Adjustments-8580-1,676

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Specifications Comparison: Ford EcoSport vs. Kia Optima

Model Year20182018
ModelEcoSportOptima
Body4dr SUV4dr Sedan
Wheelbase99.2 in110.4 in
Length161.3 in191.1 in
Width69.5 in73.2 in
Height64.8 in57.7 in
Curb Weight3,061 lb.3,220 lb.
Fuel Capacity13.6 gal.18.5 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room53.3 in58.1 in
Row 1 Hip Room51.6 in56.0 in
Row 1 Legroom40.9 in45.5 in
Row 2 Headroom37.5 in37.8 in
Row 2 Shoulder Room51.3 in56.4 in
Row 2 Hip Room50.9 in56.0 in
Row 2 Legroom36.7 in35.6 in
Cargo Volume,
Minimum
20.9 ft315.9 ft3
Cargo Volume,
Maximum
50.0 ft315.9 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150Yes
Rear reading lights0No
Total Requested30013%
Total Not Requested195087%

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