The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,755 Ford EcoSport Titanium | ||||
Difference: $2,955 | ||||
Lowest Total Invoice: $27,059 Ford EcoSport Titanium | ||||
Difference: $1,518 | ||||
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Model Year | 2018 | 2017 | 2017 | 2017 |
Model | EcoSport | Optima | Optima | Optima |
Trim | Titanium | EX | SX | SX Limited |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $25,740 | $25,440 | $26,855 | $36,090 |
Base Invoice | $25,096 | $23,755 | $25,023 | $33,481 |
Cold Weather Package | 340 | |||
Remote start | 495 | 425 | 425 | 425 |
Full-size spare tire | 185 | |||
Premium Package | 3,600 | |||
Universal garage door opener | 350 | 350 | ||
Launch Edition | 2,900 | |||
SX Base Package | 3,085 | |||
Cold Weather Package | 322 | |||
Remote start | 470 | 353 | 353 | 353 |
Full-size spare tire | 176 | |||
Premium Package | 3,283 | |||
Universal garage door opener | 291 | 291 | ||
Launch Edition | 2,665 | |||
SX Base Package | 2,842 | |||
Options (change) | 1,020 | 4,375 | 6,760 | 425 |
Options (change) | 968 | 3,927 | 6,151 | 353 |
Destination | 995 | 895 | 895 | 895 |
Total Price | $27,755 | $30,710 | $34,510 | $37,410 |
Total Invoice | $27,059 | $28,577 | $32,069 | $34,729 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford EcoSport dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford EcoSport Titanium | ||||
TrueDelta Adjusted Price Difference: $3,060 | ||||
TrueDelta Adjusted Invoice Difference: $1,620 | ||||
Model Year | 2018 | 2017 | 2017 | 2017 |
Model | EcoSport | Optima | Optima | Optima |
Trim | Titanium | EX | SX | SX Limited |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 123hp I3 | 185hp I4 | 245hp I4 | 245hp I4 |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 675, 10 | ?, 6 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 205/50-17 | 215/55-17 | 235/45-18 | 235/45-18 |
Total Price | $27,755 | $30,710 | $34,510 | $37,410 |
Adjustments for Features | -105 | 0 | -2,150 | -4,825 |
Feature-Adjusted Total Price | $27,650 | $30,710 | $32,360 | $32,585 |
Cost Above Minimum | $0 | $0 | $1,650 | $1,875 |
Total Invoice | $27,059 | $28,577 | $32,069 | $34,729 |
Adjustments for Features | -102 | 0 | -1,998 | -4,479 |
Feature-Adjusted Total Invoice | $26,957 | $28,577 | $30,071 | $30,250 |
Cost Above Minimum | $0 | $0 | $1,494 | $1,673 |
Model Year | 2018 | 2017 | 2017 | 2017 |
Model | EcoSport | Optima | Optima | Optima |
Trim | Titanium | EX | SX | SX Limited |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | |||
Adaptive cruise control, all-speed | $850 | |||
Cruise control | $150 | $150 | $150 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | |
Remote app | $25 | |||
Remote climate control | $25 | |||
Sunshades, second row | $125 | $125 | ||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Around view cameras | $500 | |||
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Forward collision warning | $200 | |||
Full-size spare tire | $225 | |||
Knee airbag, passenger | $75 | |||
Lane departure warning | $200 | |||
Rearview camera | $200 | $200 | $200 | |
Safety key | $5 | |||
Temporary spare tire | $150 | $150 | ||
Torque vectoring, brake-based | $100 | |||
Cargo Management | ||||
Cargo cover | $75 | |||
Cargo mat | $40 | $40 | $40 | |
Cargo shelf, height-adjustable | $100 | |||
Roof rails | $250 | |||
Trailering equipment (4 wire) | $125 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Rain-sensing wipers | $175 | |||
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | |
Wiper de-icer | $25 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Active grille shutters | $0 | |||
Bodyside cladding (gray/black) | $250 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||
Externally-mounted spare | $0 | |||
Laminated front side windows | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | |||
Tow hook(s), front | $40 | |||
Tow hook(s), rear | $25 | |||
Infotainment | ||||
4G LTE connectivity | $0 | |||
Aux input | $50 | $50 | $50 | |
Surround sound | $250 | $250 | ||
Traffic + travel information | $25 | |||
Traffic information | $25 | $25 | $25 | |
Wi-Fi hotspot | $50 | |||
Wireless charging station | $75 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | $25 | |
Auto-dimming headlights | $200 | |||
Compass | $0 | $0 | $0 | |
Fog lights | $125 | |||
Interior ambient lighting | $150 | $150 | $150 | |
Interior ambient lighting, configurable | $150 | |||
LED headlights | $1000 | $1000 | ||
Power-folding mirrors | $50 | $50 | $50 | |
Steering-linked headlights | $150 | $150 | ||
Seats and Interior Trim | ||||
All-weather floor mats | $75 | |||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Door sill trim plates | $100 | $100 | ||
Floor mats, second row (optional) | $0 | |||
Heated second row seats | $200 | |||
Interior trim, special color | $0 | |||
Manual height adjuster, passenger seat | $50 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||
Electronic systems calibration selector | $200 | $200 | $200 | |
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | $0 | ||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $5,645 | $5,540 | $7,690 | $10,365 |
Value of Feature Adjustments | $105 | $0 | $2,150 | $4,825 |
Value of Feature Adjustments | -102 | 0 | -1,998 | -4,479 |
Model Year | 2018 | 2017 |
Model | EcoSport | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 99.2 in | 110.4 in |
Length | 161.3 in | 191.1 in |
Width | 69.5 in | 73.2 in |
Height | 64.8 in | 57.7 in |
Curb Weight | 3,061 lb. | 3,220 lb. |
Fuel Capacity | 13.6 gal. | 18.5 gal. |
Row 1 Headroom | 39.8 in | 39.8 in |
Row 1 Shoulder Room | 53.3 in | 58.1 in |
Row 1 Hip Room | 51.6 in | 56.0 in |
Row 1 Legroom | 40.9 in | 45.5 in |
Row 2 Headroom | 37.5 in | 37.8 in |
Row 2 Shoulder Room | 51.3 in | 56.4 in |
Row 2 Hip Room | 50.9 in | 56.0 in |
Row 2 Legroom | 36.7 in | 35.6 in |
Cargo Volume, Minimum | 20.9 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 50.0 ft3 | 15.9 ft3 |
Cold Weather Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | Yes |
All-weather floor mats | 75 | No |
Wiper de-icer | 25 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 60% |
Total Not Requested | 100 | 40% |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Rear cross-traffic detection | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 1625 | 45% |
Total Not Requested | 1950 | 55% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 60% |
Total Not Requested | 100 | 40% |
Launch Edition | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Dark-colored headliner (optional) | 0 | No |
Interior trim, special color | 0 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Rear cross-traffic detection | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 700 | 22% |
Total Not Requested | 2550 | 78% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | No |
LED headlights | 1000 | No |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Total Requested | 1175 | 45% |
Total Not Requested | 1425 | 55% |