Ford Focus Ford Focus 2010 Kia Optima Kia Optima 2018

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Ford Focus vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Focus vs. Kia Optima Invoice Comparison

Lowest Total Price: $21,204

Ford Focus SEL   
Difference: $10,966

Lowest Total Invoice: $19,666

Ford Focus SEL   
Difference: $10,253

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102018
ModelFocusFocusOptima
TrimSESSELSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $18,780 $18,780 $30,500
Base Invoice $17,489 $17,489 $28,380
Universal garage door opener 399 399 350
Leather seating surfaces 810    
Moon & Tune Value Package 795 795  
Cargo mat 70 70  
Remote start 435 435 425
Universal garage door opener 342 342 291
Leather seating surfaces 704    
Moon & Tune Value Package 692 692  
Cargo mat 55 55  
Remote start 363 363 353
Options (change) 2,509 1,699 775
Options (change) 2,156 1,452 644
Destination 725 725 895
Total Price $22,014 $21,204 $32,170
Total Invoice $20,370 $19,666 $29,919

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Focus dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Focus vs. Kia Optima

Lowest Adjusted Price and Invoice: Ford Focus SEL
TrueDelta Adjusted Price Difference: $3,741
TrueDelta Adjusted Invoice Difference: $3,534
Model Year201020102018
ModelFocusFocusOptima
TrimSESSELSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine140hp I4140hp I4245hp I4
TransmissionM5M5T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)190, 9190, 9?, 6
Tire (rear if not all the same)215/45-17205/50-16235/45-18
Total Price$22,014$21,204$32,170
Adjustments for Features-2000-7,225
Feature-Adjusted Total Price$21,814$21,204$24,945
Cost Above Minimum$610$0$0
Total Invoice$20,370$19,666$29,919
Adjustments for Features-1850-6,719
Feature-Adjusted Total Invoice$20,185$19,666$23,200
Cost Above Minimum$519$0$0

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Features Comparison: Ford Focus vs. Kia Optima

Model Year201020102018
ModelFocusFocusOptima
TrimSESSELSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0$0 
6-speed manually-shiftable automatic  $1100
FWD$0$0$0
Accessories 
Proximity key  $250
Proximity trunk or liftgate opener  $125
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
Active or whiplash-reducing head restraints, front seats  $0
Blind spot warning system  $200
Brake assist  $50
Cross-traffic warning, rear  $100
Knee airbag, driver  $75
Obstacle detection, rear  $250
Rearview camera  $200
Rollover sensor  $50
Safety key$5$5 
Cargo Management 
Overhead sunglass holder  $25
Climate Control 
Automatic climate control, front  $200
Dual-zone climate control  $125
Interior air filter  $0
Intermittent wipers$0$0 
Rear air vents  $100
Variable intermittent wipers  $75
Exterior 
Black exterior trim (optional)  $0
Laminated front side windows  $200
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Rear spoiler$200 $200
Sunroof$900$900 
Infotainment 
Android Auto support  $100
App support  $0
Apple CarPlay support  $100
CD player$125$125 
MP3-compatible player$50$50 
Traffic + travel information$25$25 
Voice control for audio system$25$25 
Instruments, Lights, and Mirrors 
Approach detection  $25
Automatic headlights  $125
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
LED headlights  $1000
Power-folding mirrors  $50
Steering-linked headlights  $150
Turn signals on or near mirrors  $25
Visor mirror, driver$10$10 
Visor mirror, passenger$10$10 
Seats and Interior Trim 
Center armrest(s), second row  $50
Cooled or ventilated front seats  $300
Manual height adjuster, driver seat$50$50 
Memory system, driver seat  $200
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat  $150
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power lumbar adjuster, passenger seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Electronic systems calibration selector  $200
Machined alloy wheels  $350
Performance steering system (optional)  $0
Sport suspension (upgrade)$0 $0
Touring suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$1,900$1,700$8,925
Value of Feature Adjustments$200$0$7,225
Value of Feature Adjustments-1850-6,719

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Specifications Comparison: Ford Focus vs. Kia Optima

Model Year20102018
ModelFocusOptima
Body4dr Sedan4dr Sedan
Wheelbase102.9 in110.4 in
Length175.0 in191.1 in
Width66.7 in73.2 in
Height58.6 in57.7 in
Curb Weight2,624 lb.3,220 lb.
Fuel Capacity13.5 gal.18.5 gal.
Row 1 Headroom39.2 in39.8 in
Row 1 Shoulder Room53.5 in58.1 in
Row 1 Hip Room50.4 in56.0 in
Row 1 Legroom41.7 in45.5 in
Row 2 Headroom38.3 in37.8 in
Row 2 Shoulder Room53.7 in56.4 in
Row 2 Hip Room50.9 in56.0 in
Row 2 Legroom36.1 in35.6 in
Cargo Volume13.8 ft315.9 ft3

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Option Package Details
Ford Focus SES

Moon & Tune Value Package
FeatureValueRequested?
Sunroof900Yes
Unbranded, 190W, 9 speakers (with subwoofer)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Ford Focus SEL

Moon & Tune Value Package
FeatureValueRequested?
Sunroof900Yes
Unbranded, 190W, 9 speakers (with subwoofer)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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