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Ford Focus vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Focus vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $26,840

Ford Focus Titanium   
Difference: $3,498

Lowest Total Invoice: $25,663

Ford Focus Titanium   
Difference: $2,508

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018201820182018201820182018
ModelFocusRAV4RAV4RAV4RAV4RAV4RAV4RAV4RAV4
TrimTitaniumXLEHybrid XLEAdventureSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Hatch4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $24,375 $25,500 $29,030 $29,250 $28,790 $32,185 $30,905 $34,030 $34,750
Base Invoice $23,278 $23,844 $27,288 $27,376 $26,919 $30,255 $28,897 $31,988 $32,491
Technology Package 795                
Navigation system 795                
Entune Audio with Navigation   525   525          
Power Extra Value Package   1,215   1,025 1,010        
Power driver seat   880 880            
Floor mats   224 224 224     224 224  
Remote start   499 499 499 499 499 499 499 499
Obstacle detection, rear   500   500          
Convenience Package     1,905            
Cold Area Package       1,060          
Advanced Technology Package         2,460        
Entune Premium JBL Audio with Integrated Navigation           1,310      
Technology Package 755                
Navigation system 755                
Entune Audio with Navigation   500   467          
Power Extra Value Package   1,154   985 959        
Power driver seat   783 783            
Floor mats   139 139 139     139 139  
Remote start   310 310 310 310 310 310 310 310
Obstacle detection, rear   446   446          
Convenience Package     1,697            
Cold Area Package       943          
Advanced Technology Package         2,189        
Entune Premium JBL Audio with Integrated Navigation           1,165      
Options (change) 1,590 3,843 3,508 3,833 3,969 1,809 723 723 499
Options (change) 1,510 3,332 2,929 3,290 3,458 1,475 449 449 310
Destination 875 995 995 995 995 995 995 995 995
Total Price $26,840 $30,338 $33,533 $34,078 $33,754 $34,989 $32,623 $35,748 $36,244
Total Invoice $25,663 $28,171 $31,212 $31,661 $31,372 $32,725 $30,341 $33,432 $33,796

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Focus vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Ford Focus Titanium
TrueDelta Adjusted Price Difference: $1,713
TrueDelta Adjusted Invoice Difference: $850
Model Year201820182018201820182018201820182018
ModelFocusRAV4RAV4RAV4RAV4RAV4RAV4RAV4RAV4
TrimTitaniumXLEHybrid XLEAdventureSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Hatch4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine160hp I4176hp I4150hp I4 Hhp 176hp I4150hp I4 H176hp I4150hp I4 H176hp I4
TransmissionS6T6CVTT6CVTT6CVTT6
DrivetrainFWDFWDAWDFWDAWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)355, 10?, 6?, 6?, 6576, 11576, 11?, 6?, 6576, 11
Tire (rear if not all the same)215/50-17225/65-17225/65-17235/55-18235/55-18235/55-18235/55-18235/55-18235/55-18
Total Price$26,840$30,338$33,533$34,078$33,754$34,989$32,623$35,748$36,244
Adjustments for Features0-1,785-3,335-925-3,595-3,620-3,335-4,885-4,170
Feature-Adjusted Total Price$26,840$28,553$30,198$33,153$30,159$31,369$29,288$30,863$32,074
Cost Above Minimum$0$0$1,645$4,600$1,606$2,816$735$2,310$3,521
Total Invoice$25,663$28,171$31,212$31,661$31,372$32,725$30,341$33,432$33,796
Adjustments for Features0-1,658-3,104-859-3,341-3,386-3,102-4,569-3,888
Feature-Adjusted Total Invoice$25,663$26,513$28,108$30,802$28,031$29,339$27,239$28,863$29,908
Cost Above Minimum$0$0$1,595$4,289$1,518$2,826$726$2,350$3,395

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Features Comparison: Ford Focus vs. Toyota RAV4

Model Year201820182018201820182018201820182018
ModelFocusRAV4RAV4RAV4RAV4RAV4RAV4RAV4RAV4
TrimTitaniumXLEHybrid XLEAdventureSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Hatch4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed automated manual$1100        
6-speed manually-shiftable automatic $1100  $1100 $1100 $1100
CVT  $1000  $1000 $1000 
-speed    $0     
FWD$0$0  $0 $0 $0
AWD  $1700  $1700 $1700 
   $0     
Accessories 
AC power outlet   $100     
Adaptive cruise control $750$750$750$750$750$750$750$750
Cruise control$250        
Hands-free trunk or liftgate        $100
Heated steering wheel$100  $100    $100
Keyless entry keypad$50        
Power liftgate $350$350$350$350 $350$350$350
Universal garage door opener    $100 $100$100$100
Brakes, Airbags, and Other Safety 
911 assist$25        
Around view cameras    $500   $500
Automatic braking, high-speed or partial $200$200$200$200$200$200$200$200
Automatic braking, low-speed $200$200$200$200$200$200$200$200
Forward collision warning $200$200$200$200$200$200$200$200
Lane departure prevention, steering-based $200$200$200$200$200$200$200$200
Obstacle detection, front $200$200$200$200 $200$200$200
Obstacle detection, rear$300$300$300$300$300 $300$300$300
Pedestrian detection $50$50$50$50$50$50$50$50
Perimeter scan    $25   $25
Radar- or camera-based collision preparation system $100$100$100$100$100$100$100$100
Rearview camera$200$200$200$200 $200$200$200 
Rollover sensor $50$50$50$50$50$50$50$50
Safety key$5        
Seat cushion airbag, passenger $75$75$75$75$75$75$75$75
Torque vectoring, brake-based$100        
Trailer sway control $25$25   $25$25$25
Vehicle health reports$0        
Cargo Management 
Cargo mat $40$40$40  $40$40 
Cargo tray   $40     
Roof rails $250$250$250$250$250$250$250$250
Climate Control and Infotainment 
Android Auto support$100        
Apple CarPlay support$100        
Aux input $50$50$50$50$50$50$50$50
DVD-compatible player $0$0$0$0$0$0$0$0
Siri Eyes Free support $0$0$0$0$0$0$0$0
Surround sound    $250$250  $250
Voice control for external devices$0        
Wiper de-icer   $25     
Exterior 
Active grille shutters$0        
Black exterior trim (optional)   $0     
Bodyside cladding (gray/black) $250$250$250$250$250$250$250$250
Deep-tinted rear windows $275$275$275$275$275$275$275$275
Sport rocker panels (optional)   $0     
Wheel-lip moldings $75$75$75$75$75$75$75$75
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror    $150 $150$150$150
Interior ambient lighting, configurable$150        
Large energy flow and fuel economy display  $25  $25 $25 
LED headlights, single projector or low beam only    $750$750$750$750$750
Spotter mirror(s)$50        
Tachometer$75$75  $75 $75 $75
Powertrain 
Steering-wheel-mounted transmission controls    $100    
Seats and Interior Trim 
All-weather floor mats   $75     
Door sill trim plates    $100$100  $100
Leather seating surfaces$900        
Manual recliner, second row seats $75$75$75$75$75$75$75$75
Memory system, driver seat      $200$200$200
Power lumbar adjuster, driver seat$100   $100$100$100$100$100
Power tilt adjuster, driver seat $100$100$100$100$100$100$100$100
Synthetic leather seating surfaces    $0$0$0$0$0
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350$350$350   
Chrome-coated alloy wheels      $600$600$600
Electronic systems calibration selector $200$200$200$200$200$200$200$200
Sport suspension (upgrade)    $0$0   
Wheels, dark finish   $0     
Total Value of Features$3,955$5,740$7,290$4,880$7,550$7,575$7,290$8,840$8,125
Value of Feature Adjustments$0$1,785$3,335$925$3,595$3,620$3,335$4,885$4,170
Value of Feature Adjustments0-1,658-3,104-859-3,341-3,386-3,102-4,569-3,888

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Specifications Comparison: Ford Focus vs. Toyota RAV4

Model Year20182018
ModelFocusRAV4
Body4dr Hatch4dr SUV
Wheelbase104.3 in104.7 in
Length171.6 in183.5 in
Width71.8 in72.6 in
Height57.7 in65.9 in
Curb Weight2,949 lb.3,456 lb.
Fuel Capacity12.4 gal.15.9 gal.
Row 1 Headroom38.3 in39.8 in
Row 1 Shoulder Room55.6 in57.3 in
Row 1 Hip Room53.9 in54.3 in
Row 1 Legroom41.9 in42.6 in
Row 2 Headroom37.9 in38.9 in
Row 2 Shoulder Room53.7 in55.4 in
Row 2 Hip Room52.7 in48.9 in
Row 2 Legroom33.2 in37.2 in
Cargo Volume,
Minimum
23.8 ft338.4 ft3
Cargo Volume,
Maximum
44.8 ft373.4 ft3

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Option Package Details
Ford Focus Titanium

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning200Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Total Requested700100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Toyota RAV4 XLE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear300Yes
Obstacle detection, front200No
Total Requested30060%
Total Not Requested20040%
Entune Audio with Navigation
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Satellite radio200Yes
HD radio50Yes
Traffic + travel information25Yes
Siri Eyes Free support0Yes
Total Requested1050100%
Total Not Requested00%
Power Extra Value Package
FeatureValueRequested?
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Roof rails250No
Satellite radio200Yes
HD radio50Yes
Traffic + travel information25Yes
Siri Eyes Free support0Yes
Navigation app50Yes
Total Requested87559%
Total Not Requested60041%
Power driver seat
FeatureValueRequested?
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100No
Power recliner, driver seat100Yes
Total Requested45082%
Total Not Requested10018%

Option Package Details
Toyota RAV4 Hybrid XLE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Convenience Package
FeatureValueRequested?
Obstacle detection, front200No
Obstacle detection, rear300Yes
Power liftgate350No
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Total Requested132571%
Total Not Requested55029%
Power driver seat
FeatureValueRequested?
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100No
Power recliner, driver seat100Yes
Total Requested45082%
Total Not Requested10018%

Option Package Details
Toyota RAV4 Adventure

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear300Yes
Obstacle detection, front200No
Total Requested30060%
Total Not Requested20040%
Entune Audio with Navigation
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Satellite radio200Yes
HD radio50Yes
Traffic + travel information25Yes
Siri Eyes Free support0Yes
Total Requested1050100%
Total Not Requested00%
Power Extra Value Package
FeatureValueRequested?
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Satellite radio200Yes
HD radio50Yes
Traffic + travel information25Yes
Siri Eyes Free support0Yes
Navigation app50Yes
Total Requested87571%
Total Not Requested35029%
Cold Area Package
FeatureValueRequested?
Heated steering wheel100Yes
Wiper de-icer25No
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100No
Power recliner, driver seat100Yes
Total Requested55081%
Total Not Requested12519%

Option Package Details
Toyota RAV4 SE

Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150No
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Total Requested55048%
Total Not Requested60052%
Advanced Technology Package
FeatureValueRequested?
Obstacle detection, front200No
Obstacle detection, rear300Yes
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Total Requested102548%
Total Not Requested112552%

Option Package Details
Toyota RAV4 Hybrid SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Total Requested72555%
Total Not Requested60045%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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