Ford Fusion Ford Fusion 2018 Kia Optima Kia Optima 2006

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Ford Fusion vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Fusion vs. Kia Optima Invoice Comparison

Lowest Total Price: $21,790

Kia Optima EX   
Difference: $3,575

Lowest Total Invoice: $20,029

Kia Optima EX   
Difference: $3,994

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018201820182018201820182018201820182006
ModelFusionFusionFusionFusionFusionFusionFusionFusionFusionFusionOptima
TrimSEHybrid SEEnergi SETitaniumHybrid TitaniumEnergi TitaniumPlatinumHybrid PlatinumEnergi PlatinumSportEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $23,395 $26,245 $31,305 $30,395 $30,775 $32,305 $36,895 $37,275 $39,305 $33,750 $19,100
Base Invoice $22,108 $24,801 $29,573 $28,723 $29,082 $30,518 $34,866 $35,225 $37,133 $31,895 $17,605
Sunroof 1,095 1,095 1,095 1,095 1,095 1,095       1,095  
Leather Package                     1,000
Floor mats                     85
Rear spoiler                     220
Antilock brakes (ABS)                     795
Sunroof 1,040 1,040 1,040 1,040 1,040 1,040       1,040  
Leather Package                     890
Floor mats                     65
Rear spoiler                     169
Antilock brakes (ABS)                     710
Options (change) 1,095 1,095 1,095 1,095 1,095 1,095 0 0 0 1,095 2,100
Options (change) 1,040 1,040 1,040 1,040 1,040 1,040 0 0 0 1,040 1,834
Destination 875 875 875 875 875 875 875 875 875 875 590
Gas Tax 0 0 -4,007 0 0 -4,007 0 0 -4,007 0 0
Total Price $25,365 $28,215 $29,268 $32,365 $32,745 $30,268 $37,770 $38,150 $36,173 $35,720 $21,790
Total Invoice $24,023 $26,716 $27,481 $30,638 $30,997 $28,426 $35,741 $36,100 $34,001 $33,810 $20,029

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Fusion vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,633
TrueDelta Adjusted Invoice Difference: $1,964
Model Year20182018201820182018201820182018201820182006
ModelFusionFusionFusionFusionFusionFusionFusionFusionFusionFusionOptima
TrimSEHybrid SEEnergi SETitaniumHybrid TitaniumEnergi TitaniumPlatinumHybrid PlatinumEnergi PlatinumSportEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4141hp I4 H141hp I4 PiH245hp I4141hp I4 H141hp I4 PiH245hp I4141hp I4 H141hp I4 PiH325hp V6138hp I4
TransmissionT6CVTCVTT6CVTCVTT6CVTCVTT6T4
DrivetrainFWDFWDFWDFWDFWDFWDFWDFWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 9?, 11390, 12390, 12390, 12390, 12390, 12390, 12?, 9120, 6
Tire (rear if not all the same)235/50-17225/50-17225/50-17235/45-18235/45-18225/50-17235/40-19235/45-18225/50-17235/40-19205/60-15
Total Price$25,365$28,215$29,268$32,365$32,745$30,268$37,770$38,150$36,173$35,720$21,790
Adjustments for Features-895-1,720-5,845-6,095-6,145-6,670-11,660-11,710-12,210-6,7700
Feature-Adjusted Total Price$24,470$26,495$23,423$26,270$26,600$23,598$26,110$26,440$23,963$28,950$21,790
Cost Above Minimum$1,047$3,072$0$2,847$3,177$175$2,687$3,017$540$5,527$0
Total Invoice$24,023$26,716$27,481$30,638$30,997$28,426$35,741$36,100$34,001$33,810$20,029
Adjustments for Features-848-1,629-5,488-5,770-5,817-6,264-11,034-11,081-11,477-6,4080
Feature-Adjusted Total Invoice$23,175$25,087$21,993$24,868$25,180$22,162$24,707$25,019$22,524$27,402$20,029
Cost Above Minimum$1,182$3,094$0$2,875$3,187$169$2,714$3,026$531$5,409$0

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Features Comparison: Ford Fusion vs. Kia Optima

Model Year20182018201820182018201820182018201820182006
ModelFusionFusionFusionFusionFusionFusionFusionFusionFusionFusionOptima
TrimSEHybrid SEEnergi SETitaniumHybrid TitaniumEnergi TitaniumPlatinumHybrid PlatinumEnergi PlatinumSportEX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  $1100  $1100  $1100 
CVT $1000$1000 $1000$1000 $1000$1000  
4-speed manually-shiftable automatic          $900
FWD$0$0$0$0$0$0$0$0$0 $0
AWD         $1700 
Accessories 
AC power outlet  $100$100$100$100$100$100$100  
Active noise reduction $0$0 $0$0 $0$0$0 
Adaptive cruise control, all-speed      $850$850$850  
Cruise control$150$150$150$150$150$150   $150$150
Heated steering wheel      $100$100$100  
Keyless entry keypad$50$50$50$50$50$50$50$50$50$50 
Proximity key  $250$250$250$250$250$250$250$250 
Remote app  $25  $25$25$25$25  
Remote climate control      $25$25$25  
Remote start  $150$150$150$150$150$150$150$150 
Remote window/roof operation$15$15$15$15$15$15$15$15$15$15 
Semi-automated parking system      $500$500$500  
Tilt steering wheel, manual          $150
Tilt/telescoping steering wheel, manual$250$250$250$250$250$250   $250 
Tilt/telescoping steering wheel, power      $350$350$350  
Brakes, Airbags, and Other Safety 
911 assist$25$25$25$25$25$25$25$25$25$25 
Automatic braking, high-speed or partial      $200$200$200  
Automatic braking, low-speed      $200$200$200  
Blind spot warning system      $200$200$200  
Brake assist$50$50$50$50$50$50$50$50$50$50 
Cross-traffic warning, rear      $100$100$100  
Driver drowsiness monitor      $150$150$150  
Forward collision warning      $200$200$200  
Knee airbag, driver$75$75$75$75$75$75$75$75$75$75 
Knee airbag, passenger$75$75$75$75$75$75$75$75$75$75 
Lane departure prevention, steering-based      $200$200$200  
Lane departure warning      $200$200$200  
Obstacle detection, front      $150$150$150  
Obstacle detection, rear  $250$250$250$250$250$250$250  
Pedestrian detection      $50$50$50  
Radar- or camera-based collision preparation system      $0$0$0  
Rearview camera$200$200$200$200$200$200$200$200$200$200 
Safety key$5$5$5$5$5$5$5$5$5$5 
Side curtain airbags$350$350$350$350$350$350$350$350$350$350 
Stability control$400$400$400$400$400$400$400$400$400$400 
Tire-pressure monitor$75$75$75$75$75$75$75$75$75$75 
Traction control$100$100$100$100$100$100$100$100$100$100 
Vehicle health reports$0$0$0$0$0$0$0$0$0$0 
Cargo Management 
Cargo mat      $40$40$40  
Overhead sunglass holder$25$25$25$25$25$25$25$25$25$25 
Climate Control 
Automatic climate control, front $200$200$200$200$200$200$200$200 $200
Dual-zone climate control $125$125$125$125$125$125$125$125  
Interior air filter$0$0$0$0$0$0$0$0$0$0 
Rain-sensing wipers      $175$175$175  
Rear air vents $100$100$100$100$100$100$100$100  
Variable intermittent wipers$75$75$75$75$75$75   $75$75
Engine / Motor 
6.6 kW onboard charger  $500  $500  $500  
8 kWh battery pack  $0  $0  $0  
Automatic start / stop $150$150 $150$150 $150$150  
Exterior 
Bodyside moldings          $75
Bright-finished exhaust tip(s)$25$25$25$25$25$25$25$25$25$25 
Rear spoiler   $200$200$200$200$200$200$200$200
Infotainment 
4G LTE connectivity      $0$0$0  
Android Auto support  $100$100$100$100$100$100$100  
App support$0$0$0$0$0$0$0$0$0$0 
Apple CarPlay support  $100$100$100$100$100$100$100  
Audio controls on steering wheel$125$125$125$125$125$125$125$125$125$125 
Aux input$50$50$50$50$50$50$50$50$50$50 
Bluetooth audio streaming$25$25$25$25$25$25$25$25$25$25 
Bluetooth cell phone link$100$100$100$100$100$100$100$100$100$100 
Cassette player          $50
HD radio   $50$50$50$50$50$50  
MP3-compatible player$50$50$50$50$50$50$50$50$50$50 
Navigation system      $600$600$600  
Satellite radio$200$200$200$200$200$200$200$200$200$200 
SMS text-to-speech reader$25$25$25$25$25$25$25$25$25$25 
Surround sound   $250$250$250$250$250$250  
Traffic + travel information      $25$25$25  
Voice control for audio system$25$25$25$25$25$25   $25 
Voice control for external devices$0$0$0$0$0$0$0$0$0$0 
Voice control for nav and audio      $100$100$100  
Wi-Fi hotspot      $50$50$50  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror      $75$75$75  
Auto-dimming headlights      $200$200$200  
Auto-dimming rearview mirror  $150$150$150$150$150$150$150$150$150
Compass$0$0$0$0$0$0$0$0$0$0 
Detailed driving style feedback $100$100 $100$100 $100$100  
Fog lights   $125$125$125$125$125$125$125$125
Heated mirrors  $25$25$25$25$25$25$25$25$25
Large color reconfigurable instrument cluster display $250$250$250$250$250$250$250$250  
LED headlights  $1000$1000$1000$1000$1000$1000$1000$1000 
Outside temperature display$50$50$50$50$50$50$50$50$50$50 
Spotter mirror(s)$50$50$50$50$50$50$50$50$50$50 
Trip computer$150$150$150$150$150$150$150$150$150$150 
Turn signals on or near mirrors  $25$25$25$25$25$25$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats      $300$300$300  
Floor mats, second row (optional)      $0$0$0$0 
Heated front seats  $200$200$200$200$200$200$200$200 
Leather seating surfaces  $900$900$900$900$900$900$900$900$900
Leather-wrapped steering wheel  $150$150$150$150$150$150$150$150$150
Manual lumbar adjuster, driver seat          $50
Memory system, driver seat  $200$200$200$200$200$200$200$200 
Power height adjuster, passenger seat$100$100$100$100$100$100$100$100$100$100 
Power lumbar adjuster, driver seat$100$100$100$100$100$100$100$100$100$100 
Power lumbar adjuster, passenger seat   $100$100$100$100$100$100  
Power tilt adjuster, passenger seat   $100$100$100$100$100$100  
Synthetic suede inserts in leather seating surfaces         $0 
Upgraded floor mats      $0$0$0  
Upholstered instrument panel, leather      $1000$1000$1000  
Suspension, Wheels, and Tires 
Adaptive dampers - electrical         $500 
Alloy wheels$350$350$350$350$350$350 $350$350$350$350
Electronic systems calibration selector         $200 
Polished alloy wheels      $350    
Pothole mitigation         $0 
Wheels, dark finish         $0 
Transmission 
Steering-wheel-mounted transmission controls   $100  $100  $100 
Total Value of Features$4,445$5,270$9,395$9,645$9,695$10,220$15,210$15,260$15,760$10,320$3,550
Value of Feature Adjustments$895$1,720$5,845$6,095$6,145$6,670$11,660$11,710$12,210$6,770$0
Value of Feature Adjustments-848-1,629-5,488-5,770-5,817-6,264-11,034-11,081-11,477-6,4080

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Specifications Comparison: Ford Fusion vs. Kia Optima

Model Year20182006
ModelFusionOptima
Body4dr Sedan4dr Sedan
Wheelbase112.2 in106.3 in
Length191.7 in185.8 in
Width72.9 in71.5 in
Height58.1 in55.5 in
Curb Weight3,416 lb.3,282 lb.
Fuel Capacity16.5 gal.17.2 gal.
Row 1 Headroom39.2 in39.0 in
Row 1 Shoulder Room57.8 in56.9 in
Row 1 Hip Room55.0 in55.8 in
Row 1 Legroom41.8 in43.3 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in55.7 in
Row 2 Hip Room54.4 in54.4 in
Row 2 Legroom38.3 in36.2 in
Cargo Volume16.0 ft313.6 ft3

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Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested1100100%
Total Not Requested00%

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