| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Fusion vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Fusion vs. Kia Optima Invoice Comparison
Lowest Total Price: $24,835 Kia Optima EX | |||||||||||
| Difference: $4,715 | |||||||||||
Lowest Total Invoice: $23,030 Kia Optima EX | |||||||||||
| Difference: $4,968 | |||||||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2009 |
| Model | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Optima |
| Trim | SE | Hybrid SE | Energi SE | Titanium | Hybrid Titanium | Energi Titanium | Platinum | Hybrid Platinum | Energi Platinum | Sport | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $23,395 | $26,245 | $31,305 | $30,395 | $30,775 | $32,305 | $36,895 | $37,275 | $39,305 | $33,750 | $20,690 |
| Base Invoice | $22,108 | $24,801 | $29,573 | $28,723 | $29,082 | $30,518 | $34,866 | $35,225 | $37,133 | $31,895 | $19,255 |
| Luxury Package | 2,795 | 2,995 | |||||||||
| Sunroof | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | ||||
| Navigation system | 795 | 795 | 795 | 795 | 795 | 795 | 1,200 | ||||
| Technology Package | 595 | 495 | |||||||||
| Premium Package | 1,300 | ||||||||||
| Convenience Package | 970 | ||||||||||
| Luxury Package | 2,655 | 2,845 | |||||||||
| Sunroof | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | ||||
| Navigation system | 755 | 755 | 755 | 755 | 755 | 755 | 1,075 | ||||
| Technology Package | 565 | 470 | |||||||||
| Premium Package | 1,160 | ||||||||||
| Convenience Package | 865 | ||||||||||
| Options (change) | 5,280 | 5,380 | 1,890 | 1,890 | 1,890 | 1,890 | 0 | 0 | 0 | 1,095 | 3,470 |
| Options (change) | 5,015 | 5,110 | 1,795 | 1,795 | 1,795 | 1,795 | 0 | 0 | 0 | 1,040 | 3,100 |
| Destination | 875 | 875 | 875 | 875 | 875 | 875 | 875 | 875 | 875 | 875 | 675 |
| Gas Tax | 0 | 0 | -4,007 | 0 | 0 | -4,007 | 0 | 0 | -4,007 | 0 | 0 |
| Total Price | $29,550 | $32,500 | $30,063 | $33,160 | $33,540 | $31,063 | $37,770 | $38,150 | $36,173 | $35,720 | $24,835 |
| Total Invoice | $27,998 | $30,786 | $28,236 | $31,393 | $31,752 | $29,181 | $35,741 | $36,100 | $34,001 | $33,810 | $23,030 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Fusion vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||||||
| TrueDelta Adjusted Price Difference: $1,433 | |||||||||||
| TrueDelta Adjusted Invoice Difference: $1,647 | |||||||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2009 |
| Model | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Optima |
| Trim | SE | Hybrid SE | Energi SE | Titanium | Hybrid Titanium | Energi Titanium | Platinum | Hybrid Platinum | Energi Platinum | Sport | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 175hp I4 | 141hp I4 H | 141hp I4 PiH | 245hp I4 | 141hp I4 H | 141hp I4 PiH | 245hp I4 | 141hp I4 H | 141hp I4 PiH | 325hp V6 | 175hp I4 |
| Transmission | T6 | CVT | CVT | T6 | CVT | CVT | T6 | CVT | CVT | T6 | T5 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 11 | ?, 11 | ?, 11 | 390, 12 | 390, 12 | 390, 12 | 390, 12 | 390, 12 | 390, 12 | ?, 9 | 360, 7 |
| Tire (rear if not all the same) | 235/50-17 | 225/50-17 | 225/50-17 | 235/45-18 | 235/45-18 | 225/50-17 | 235/40-19 | 235/45-18 | 225/50-17 | 235/40-19 | 215/50-17 |
| Total Price | $29,550 | $32,500 | $30,063 | $33,160 | $33,540 | $31,063 | $37,770 | $38,150 | $36,173 | $35,720 | $24,835 |
| Adjustments for Features | -3,020 | -3,120 | -3,645 | -4,370 | -4,270 | -4,795 | -9,485 | -9,385 | -9,885 | -4,095 | 0 |
| Feature-Adjusted Total Price | $26,530 | $29,380 | $26,418 | $28,790 | $29,270 | $26,268 | $28,285 | $28,765 | $26,288 | $31,625 | $24,835 |
| Cost Above Minimum | $262 | $3,112 | $150 | $2,522 | $3,002 | $0 | $2,017 | $2,497 | $20 | $5,357 | $0 |
| Total Invoice | $27,998 | $30,786 | $28,236 | $31,393 | $31,752 | $29,181 | $35,741 | $36,100 | $34,001 | $33,810 | $23,030 |
| Adjustments for Features | -2,861 | -2,955 | -3,423 | -4,137 | -4,042 | -4,504 | -8,975 | -8,881 | -9,291 | -3,876 | 0 |
| Feature-Adjusted Total Invoice | $25,137 | $27,831 | $24,813 | $27,256 | $27,710 | $24,677 | $26,766 | $27,219 | $24,710 | $29,934 | $23,030 |
| Cost Above Minimum | $460 | $3,154 | $136 | $2,579 | $3,033 | $0 | $2,089 | $2,542 | $33 | $5,257 | $0 |
Features Comparison: Ford Fusion vs. Kia Optima
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2009 |
| Model | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Optima |
| Trim | SE | Hybrid SE | Energi SE | Titanium | Hybrid Titanium | Energi Titanium | Platinum | Hybrid Platinum | Energi Platinum | Sport | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |||||||
| CVT | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |||||
| 5-speed manually-shiftable automatic | $1000 | ||||||||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| AWD | $1700 | ||||||||||
| Accessories | |||||||||||
| AC power outlet | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |||
| Active noise reduction | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||||
| Adaptive cruise control, all-speed | $850 | $850 | $850 | ||||||||
| Cruise control | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |||
| Heated steering wheel | $100 | $100 | $100 | ||||||||
| Keyless entry keypad | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Power-adjustable pedals | $125 | ||||||||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Remote app | $25 | $25 | $25 | $25 | $25 | ||||||
| Remote climate control | $25 | $25 | $25 | ||||||||
| Remote start | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | $500 | ||||||||
| Sunshade, rear | $125 | ||||||||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||||||||
| Brakes, Airbags, and Other Safety | |||||||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | ||||||||||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | ||||||||
| Automatic braking, low-speed | $200 | $200 | $200 | ||||||||
| Blind spot warning system | $200 | $200 | $200 | ||||||||
| Cross-traffic warning, rear | $100 | $100 | $100 | ||||||||
| Driver drowsiness monitor | $150 | $150 | $150 | ||||||||
| Forward collision warning | $200 | $200 | $200 | ||||||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | ||||||||
| Lane departure warning | $200 | $200 | $200 | ||||||||
| Obstacle detection, front | $150 | $150 | $150 | ||||||||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Pedestrian detection | $50 | $50 | $50 | ||||||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | ||||||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Safety key | $5 | $5 | $5 | $5 | $5 | $5 | $5 | $5 | $5 | $5 | |
| Temporary spare tire | $150 | $150 | $150 | $150 | $150 | ||||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||||||||
| Cargo mat | $40 | $40 | $40 | ||||||||
| Climate Control | |||||||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | ||
| Rain-sensing wipers | $175 | $175 | $175 | ||||||||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |||
| Engine / Motor | |||||||||||
| 6.6 kW onboard charger | $500 | $500 | $500 | ||||||||
| 8 kWh battery pack | $0 | $0 | $0 | ||||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | |||||
| Exterior | |||||||||||
| Bodyside moldings | $75 | ||||||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Rear spoiler | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||||
| Infotainment | |||||||||||
| 4G LTE connectivity | $0 | $0 | $0 | ||||||||
| Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | $50 | |||||
| Navigation system | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | $600 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | $250 | $250 | |||||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Voice control for audio system | $25 | ||||||||||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Wi-Fi hotspot | $50 | $50 | $50 | ||||||||
| Instruments, Lights, and Mirrors | |||||||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | ||||||||
| Auto-dimming headlights | $200 | $200 | $200 | ||||||||
| Detailed driving style feedback | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |||
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | $150 | |||||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |
| Spotter mirror(s) | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Seats and Interior Trim | |||||||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||||||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Floor mats, second row (optional) | $0 | $0 | $0 | $0 | |||||||
| Leather door panel trim | $250 | $250 | $250 | ||||||||
| Manual lumbar adjuster, driver seat | $50 | ||||||||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | $75 | $75 | $75 | $75 | $75 | $75 | ||||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Synthetic suede inserts in leather seating surfaces | $0 | ||||||||||
| Upgraded floor mats | $0 | $0 | $0 | ||||||||
| Upholstered instrument panel, leather | $1000 | $1000 | $1000 | ||||||||
| Suspension, Wheels, and Tires | |||||||||||
| Adaptive dampers - electrical | $500 | ||||||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | ||||||||||
| Polished alloy wheels | $350 | ||||||||||
| Pothole mitigation | $0 | ||||||||||
| Wheels, dark finish | $0 | ||||||||||
| Transmission | |||||||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||||||
| Total Value of Features | $6,395 | $6,495 | $7,020 | $7,745 | $7,645 | $8,170 | $12,860 | $12,760 | $13,260 | $7,470 | $3,375 |
| Value of Feature Adjustments | $3,020 | $3,120 | $3,645 | $4,370 | $4,270 | $4,795 | $9,485 | $9,385 | $9,885 | $4,095 | $0 |
| Value of Feature Adjustments | -2,861 | -2,955 | -3,423 | -4,137 | -4,042 | -4,504 | -8,975 | -8,881 | -9,291 | -3,876 | 0 |
Specifications Comparison: Ford Fusion vs. Kia Optima
| Model Year | 2018 | 2009 |
| Model | Fusion | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 112.2 in | 107.1 in |
| Length | 191.7 in | 189.0 in |
| Width | 72.9 in | 71.1 in |
| Height | 58.1 in | 58.3 in |
| Curb Weight | 3,416 lb. | 3,158 lb. |
| Fuel Capacity | 16.5 gal. | 16.4 gal. |
| Row 1 Headroom | 39.2 in | 39.8 in |
| Row 1 Shoulder Room | 57.8 in | 57.1 in |
| Row 1 Hip Room | 55.0 in | 54.5 in |
| Row 1 Legroom | 41.8 in | 43.7 in |
| Row 2 Headroom | 37.8 in | 38.0 in |
| Row 2 Shoulder Room | 56.9 in | 56.3 in |
| Row 2 Hip Room | 54.4 in | 54.7 in |
| Row 2 Legroom | 38.3 in | 37.8 in |
| Cargo Volume | 16.0 ft3 | 15.0 ft3 |
Option Package Details
Ford Fusion SE
| Luxury Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated mirrors | 25 | Yes |
| Heated front seats | 200 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Memory system, driver seat | 200 | No |
| Leather-wrapped steering wheel | 150 | Yes |
| Remote start | 150 | No |
| Turn signals on or near mirrors | 25 | Yes |
| Proximity key | 250 | No |
| LED headlights | 1000 | No |
| Total Requested | 1450 | 48% |
| Total Not Requested | 1600 | 52% |
| Technology Package | ||
| Feature | Value | Requested? |
| Unbranded, 11 speakers | 350 | No |
| Automatic climate control, front | 200 | Yes |
| Obstacle detection, rear | 250 | No |
| Dual-zone climate control | 125 | No |
| Rear air vents | 100 | No |
| Large color reconfigurable instrument cluster display | 250 | No |
| Apple CarPlay support | 100 | No |
| Android Auto support | 100 | No |
| Total Requested | 200 | 14% |
| Total Not Requested | 1275 | 86% |
Option Package Details
Ford Fusion Hybrid SE
| Luxury Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated mirrors | 25 | Yes |
| Heated front seats | 200 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Memory system, driver seat | 200 | No |
| Leather-wrapped steering wheel | 150 | Yes |
| Remote start | 150 | No |
| Turn signals on or near mirrors | 25 | Yes |
| Proximity key | 250 | No |
| LED headlights | 1000 | No |
| Total Requested | 1450 | 48% |
| Total Not Requested | 1600 | 52% |
| Technology Package | ||
| Feature | Value | Requested? |
| AC power outlet | 100 | No |
| Unbranded, 11 speakers | 350 | No |
| Obstacle detection, rear | 250 | No |
| Apple CarPlay support | 100 | No |
| Android Auto support | 100 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | No |
| Power-adjustable pedals | 125 | No |
| Total Requested | 400 | 38% |
| Total Not Requested | 650 | 62% |
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See TrueDelta's information for all Sedans
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