Ford Taurus Ford Taurus 2018 Toyota Prius Toyota Prius 2017

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Ford Taurus vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius Invoice Comparison

Lowest Total Price: $33,748

Toyota Prius Four   
Difference: $8,107

Lowest Total Invoice: $31,206

Toyota Prius Four   
Difference: $8,414

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182017
ModelTaurusTaurusPrius
TrimLimitedSHOFour
Body4dr Sedan4dr Sedan4dr Hatch
Base Price $37,105 $42,770 $29,135
Base Invoice $35,064 $40,418 $27,122
Driver Assist Package 1,995 1,995  
Navigation system 795 795  
All-weather floor mats 90 90 100
Sunroof 995 995  
Advanced Technology Package     1,350
Premium Convenience Package     1,705
Cargo net     49
Floor mats     225
Illuminated door sill trim plates     299
Driver Assist Package 1,895 1,895  
Navigation system 755 755  
All-weather floor mats 86 86 60
Sunroof 945 945  
Advanced Technology Package     1,202
Premium Convenience Package     1,537
Cargo net     35
Floor mats     140
Illuminated door sill trim plates     225
Options (change) 3,875 3,875 3,728
Options (change) 3,681 3,681 3,199
Destination 875 875 885
Total Price $41,855 $47,520 $33,748
Total Invoice $39,620 $44,974 $31,206

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $6,342
TrueDelta Adjusted Invoice Difference: $6,743
Model Year201820182017
ModelTaurusTaurusPrius
TrimLimitedSHOFour
Body4dr Sedan4dr Sedan4dr Hatch
Engine288hp V6365hp V695hp I4 H
TransmissionT6T6CVT
DrivetrainFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 7?, 7?, 10
Tire (rear if not all the same)255/45-19245/45-20195/65-15
Total Price$41,855$47,520$33,748
Adjustments for Features-1,765-4,3400
Feature-Adjusted Total Price$40,090$43,180$33,748
Cost Above Minimum$0$3,090$0
Total Invoice$39,620$44,974$31,206
Adjustments for Features-1,671-4,1070
Feature-Adjusted Total Invoice$37,949$40,867$31,206
Cost Above Minimum$0$2,918$0

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Features Comparison: Ford Taurus vs. Toyota Prius

Model Year201820182017
ModelTaurusTaurusPrius
TrimLimitedSHOFour
Body4dr Sedan4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
CVT  $1000
FWD$0 $0
AWD $1700 
Accessories 
Adaptive cruise control$600$600 
Adaptive cruise control, all-speed  $850
Heated steering wheel$100$100 
Keyless entry keypad$50$50 
Power-adjustable pedals$125$125 
Remote start$150$150 
Sunshade, rear, power$225$225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Curve control$50$50 
Driver drowsiness monitor$150$150 
Knee airbag, driver  $75
Pedestrian detection  $50
Rollover sensor$50$50 
Safety key$5$5 
Seat cushion airbag, passenger  $75
Temporary spare tire$150$150 
Torque vectoring, brake-based$100$100 
Vehicle health reports$0$0 
Cargo Management 
Cargo cover  $75
Cargo mat  $40
Console with shifter$150$150 
Console without shifter  $150
Climate Control 
Dual-zone climate control$125$125 
Rear air vents$100$100 
Rear wiper  $175
Engine / Motor 
Automatic start / stop  $150
Exterior 
Active grille shutters  $0
Bright-finished exhaust tip(s)$25$25 
Rear spoiler $200 
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
DVD-compatible player  $0
Siri Eyes Free support  $0
Surround sound$250$250 
Telematics service, such as OnStar  $200
Voice control for external devices$0$0 
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Compass$0$0 
Detailed driving style feedback  $100
Digital instruments  $0
Head-up display (HUD)  $350
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
Large energy flow and fuel economy display  $25
LED headlights, single projector or low beam only  $750
Tachometer$75$75 
Turn signals on or near mirrors  $25
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Heated second row seats$200$200 
Illuminated door sill trim plates  $200
Leather seating surfaces$900$900 
Leather-wrapped steering wheel $150 
Memory system, driver seat$200$200 
Metal pedals $75 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, passenger seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Synthetic leather seating surfaces  $0
Synthetic suede inserts in leather seating surfaces $0 
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Electronic systems calibration selector  $200
Machined alloy wheels $350 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$7,330$9,905$5,565
Value of Feature Adjustments$1,765$4,340$0
Value of Feature Adjustments-1,671-4,1070

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Specifications Comparison: Ford Taurus vs. Toyota Prius

Model Year20182017
ModelTaurusPrius
Body4dr Sedan4dr Hatch
Wheelbase112.9 in106.3 in
Length202.9 in178.7 in
Width76.2 in69.3 in
Height60.7 in58.1 in
Curb Weight3,970 lb.3,076 lb.
Fuel Capacity20.0 gal.11.3 gal.
Row 1 Headroom39.0 in39.4 in
Row 1 Shoulder Room57.9 in55.0 in
Row 1 Hip Room56.3 in53.4 in
Row 1 Legroom41.9 in43.2 in
Row 2 Headroom37.8 in37.4 in
Row 2 Shoulder Room56.9 in53.0 in
Row 2 Hip Room55.8 in51.9 in
Row 2 Legroom38.1 in33.4 in
Cargo Volume,
Minimum
20.1 ft324.6 ft3
Cargo Volume,
Maximum
20.162.7 ft3

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Option Package Details
Ford Taurus Limited

Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested170092%
Total Not Requested1508%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested170092%
Total Not Requested1508%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%
Premium Convenience Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
JBL, 10 speakers350No
Semi-automated parking system500Yes
Total Requested90062%
Total Not Requested55038%

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