| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. Toyota RAV4 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. Toyota RAV4 Invoice Comparison
Lowest Total Price: $33,120 Toyota RAV4 Limited | ||||||
| Difference: $14,150 | ||||||
Lowest Total Invoice: $30,700 Toyota RAV4 Limited | ||||||
| Difference: $14,038 | ||||||
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| Model Year | 2017 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Taurus | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | SHO | SE | Hybrid SE | Limited | Hybrid Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Base Price | $42,520 | $28,790 | $32,185 | $30,905 | $34,030 | $34,750 |
| Base Invoice | $40,182 | $26,919 | $30,255 | $28,897 | $31,988 | $32,491 |
| Driver Assist Package | 1,995 | |||||
| Navigation system | 795 | |||||
| All-weather floor mats | 90 | 249 | 249 | 249 | 249 | 249 |
| Sunroof | 995 | |||||
| Power Extra Value Package | 1,010 | |||||
| Advanced Technology Package | 2,460 | 2,785 | ||||
| Cargo net | 49 | 49 | 49 | 49 | 49 | |
| Remote start | 499 | 499 | 499 | 499 | 499 | |
| Door sill trim plates | 199 | 199 | ||||
| Floor mats | 224 | 224 | ||||
| Driver Assist Package | 1,895 | |||||
| Navigation system | 755 | |||||
| All-weather floor mats | 86 | 145 | 145 | 145 | 145 | 145 |
| Sunroof | 945 | |||||
| Power Extra Value Package | 959 | |||||
| Advanced Technology Package | 2,189 | 2,479 | ||||
| Cargo net | 35 | 35 | 35 | 35 | 35 | |
| Remote start | 310 | 310 | 310 | 310 | 310 | |
| Door sill trim plates | 179 | 179 | ||||
| Floor mats | 139 | 139 | ||||
| Options (change) | 3,875 | 4,267 | 3,582 | 1,220 | 1,220 | 797 |
| Options (change) | 3,681 | 3,638 | 2,969 | 808 | 808 | 490 |
| Destination | 875 | 995 | 995 | 995 | 995 | 995 |
| Total Price | $47,270 | $34,052 | $36,762 | $33,120 | $36,245 | $36,542 |
| Total Invoice | $44,738 | $31,552 | $34,219 | $30,700 | $33,791 | $33,976 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. Toyota RAV4
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | ||||||
| TrueDelta Adjusted Price Difference: $10,875 | ||||||
| TrueDelta Adjusted Invoice Difference: $10,938 | ||||||
| Model Year | 2017 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Taurus | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | SHO | SE | Hybrid SE | Limited | Hybrid Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Engine | 365hp V6 | 176hp I4 | 150hp I4 H | 176hp I4 | 150hp I4 H | 176hp I4 |
| Transmission | T6 | T6 | CVT | T6 | CVT | T6 |
| Drivetrain | AWD | FWD | AWD | FWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 390, 12 | 576, 11 | 576, 11 | ?, 6 | ?, 6 | 576, 11 |
| Tire (rear if not all the same) | 245/45-20 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 |
| Total Price | $47,270 | $34,052 | $36,762 | $33,120 | $36,245 | $36,542 |
| Adjustments for Features | -3,275 | -160 | -1,260 | 0 | -1,550 | -735 |
| Feature-Adjusted Total Price | $43,995 | $33,892 | $35,502 | $33,120 | $34,695 | $35,807 |
| Cost Above Minimum | $0 | $772 | $2,382 | $0 | $1,575 | $2,687 |
| Total Invoice | $44,738 | $31,552 | $34,219 | $30,700 | $33,791 | $33,976 |
| Adjustments for Features | -3,100 | -148 | -1,173 | 0 | -1,445 | -683 |
| Feature-Adjusted Total Invoice | $41,638 | $31,404 | $33,046 | $30,700 | $32,346 | $33,293 |
| Cost Above Minimum | $0 | $704 | $2,346 | $0 | $1,646 | $2,593 |
Features Comparison: Ford Taurus vs. Toyota RAV4
| Model Year | 2017 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Taurus | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 |
| Trim | SHO | SE | Hybrid SE | Limited | Hybrid Limited | Platinum |
| Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
| CVT | $1000 | $1000 | ||||
| AWD | $1700 | $1700 | $1700 | |||
| FWD | $0 | $0 | $0 | |||
| Accessories | ||||||
| Hands-free trunk or liftgate | $100 | |||||
| Heated steering wheel | $100 | $100 | ||||
| Keyless entry keypad | $50 | |||||
| Power liftgate | $350 | $350 | $350 | $350 | ||
| Power-adjustable pedals | $125 | |||||
| Semi-automated parking system | $500 | |||||
| Sunshade, rear, power | $225 | |||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | |||||
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | |||||
| Around view cameras | $500 | $500 | $500 | |||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
| Curve control | $50 | |||||
| Driver drowsiness monitor | $150 | |||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
| Perimeter scan | $25 | $25 | $25 | |||
| Rearview camera | $200 | $200 | $200 | |||
| Safety key | $5 | |||||
| Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Torque vectoring, brake-based | $100 | |||||
| Trailer sway control | $25 | $25 | $25 | |||
| Vehicle health reports | $0 | |||||
| Cargo Management | ||||||
| Cargo cover | $75 | $75 | $75 | $75 | $75 | |
| Cargo mat | $40 | $40 | ||||
| Cargo tray | $40 | $40 | $40 | $40 | $40 | |
| Roof rails | $250 | $250 | $250 | $250 | $250 | |
| Climate Control | ||||||
| Rain-sensing wipers | $175 | |||||
| Rear air vents | $100 | |||||
| Rear wiper | $175 | $175 | $175 | $175 | $175 | |
| Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | |
| Exterior | ||||||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |
| Bright-finished exhaust tip(s) | $25 | |||||
| Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | |
| Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |
| Infotainment | ||||||
| Android Auto support | $100 | |||||
| Apple CarPlay support | $100 | |||||
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | $250 | $250 | ||
| Voice control for external devices | $0 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming driver-side mirror | $75 | |||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | |
| Interior ambient lighting | $150 | |||||
| Large color reconfigurable instrument cluster display | $250 | |||||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights, single projector or low beam only | $750 | $750 | $750 | $750 | $750 | |
| Tachometer | $75 | $75 | $75 | $75 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
| Xenon HID headlights | $500 | |||||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | |||||
| Heated second row seats | $200 | |||||
| Leather seating surfaces | $900 | |||||
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | ||
| Metal pedals | $75 | |||||
| Power fore-aft adjuster, passenger seat | $100 | |||||
| Power height adjuster, passenger seat | $100 | |||||
| Power lumbar adjuster, passenger seat | $100 | |||||
| Power recliner, passenger seat | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | |||||
| Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | $0 | |
| Synthetic suede inserts in leather seating surfaces | $0 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | ||||
| Chrome-coated alloy wheels | $600 | $600 | $600 | |||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | |
| Machined alloy wheels | $350 | |||||
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||||
| Total Value of Features | $9,105 | $5,990 | $7,090 | $5,830 | $7,380 | $6,565 |
| Value of Feature Adjustments | $3,275 | $160 | $1,260 | $0 | $1,550 | $735 |
| Value of Feature Adjustments | -3,100 | -148 | -1,173 | 0 | -1,445 | -683 |
Specifications Comparison: Ford Taurus vs. Toyota RAV4
| Model Year | 2017 | 2018 |
| Model | Taurus | RAV4 |
| Body | 4dr Sedan | 4dr SUV |
| Wheelbase | 112.9 in | 104.7 in |
| Length | 202.9 in | 183.5 in |
| Width | 76.2 in | 72.6 in |
| Height | 60.7 in | 65.9 in |
| Curb Weight | 3,970 lb. | 3,456 lb. |
| Fuel Capacity | 20.0 gal. | 15.9 gal. |
| Row 1 Headroom | 39.0 in | 39.8 in |
| Row 1 Shoulder Room | 57.9 in | 57.3 in |
| Row 1 Hip Room | 56.3 in | 54.3 in |
| Row 1 Legroom | 41.9 in | 42.6 in |
| Row 2 Headroom | 37.8 in | 38.9 in |
| Row 2 Shoulder Room | 56.9 in | 55.4 in |
| Row 2 Hip Room | 55.8 in | 48.9 in |
| Row 2 Legroom | 38.1 in | 37.2 in |
| Cargo Volume, Minimum | 20.1 ft3 | 38.4 ft3 |
| Cargo Volume, Maximum | 20.1 | 73.4 ft3 |
Option Package Details
Ford Taurus SHO
| Driver Assist Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Obstacle detection, front | 150 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning system | 200 | Yes |
| Semi-automated parking system | 500 | No |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Lane departure prevention system, steering-based | 200 | Yes |
| Total Requested | 1200 | 65% |
| Total Not Requested | 650 | 35% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Traffic + travel information | 25 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Toyota RAV4 SE
| All-weather floor mats | ||
| Feature | Value | Requested? |
| All-weather floor mats | 75 | Yes |
| Cargo tray | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Total Requested | 800 | 70% |
| Total Not Requested | 350 | 30% |
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 1275 | 65% |
| Total Not Requested | 675 | 35% |
Option Package Details
Toyota RAV4 Hybrid SE
| All-weather floor mats | ||
| Feature | Value | Requested? |
| All-weather floor mats | 75 | Yes |
| Cargo tray | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Around view cameras | 300 | No |
| Perimeter scan | 25 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 1525 | 69% |
| Total Not Requested | 675 | 31% |
Option Package Details
Toyota RAV4 Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| All-weather floor mats | ||
| Feature | Value | Requested? |
| All-weather floor mats | 75 | Yes |
| Cargo tray | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota RAV4 Hybrid Limited
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| All-weather floor mats | ||
| Feature | Value | Requested? |
| All-weather floor mats | 75 | Yes |
| Cargo tray | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota RAV4 Platinum
| All-weather floor mats | ||
| Feature | Value | Requested? |
| All-weather floor mats | 75 | Yes |
| Cargo tray | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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