Ford Taurus Ford Taurus 2018 Toyota RAV4 Toyota RAV4 2018

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Ford Taurus vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $33,120

Toyota RAV4 Limited   
Difference: $14,400

Lowest Total Invoice: $30,700

Toyota RAV4 Limited   
Difference: $14,274

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018201820182018
ModelTaurusRAV4RAV4RAV4RAV4RAV4
TrimSHOSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Sedan4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $42,770 $28,790 $32,185 $30,905 $34,030 $34,750
Base Invoice $40,418 $26,919 $30,255 $28,897 $31,988 $32,491
Driver Assist Package 1,995          
Navigation system 795          
All-weather floor mats 90 249 249 249 249 249
Sunroof 995          
Power Extra Value Package   1,010        
Advanced Technology Package   2,460 2,785      
Cargo net   49 49 49 49 49
Remote start   499 499 499 499 499
Door sill trim plates       199 199  
Floor mats       224 224  
Driver Assist Package 1,895          
Navigation system 755          
All-weather floor mats 86 145 145 145 145 145
Sunroof 945          
Power Extra Value Package   959        
Advanced Technology Package   2,189 2,479      
Cargo net   35 35 35 35 35
Remote start   310 310 310 310 310
Door sill trim plates       179 179  
Floor mats       139 139  
Options (change) 3,875 4,267 3,582 1,220 1,220 797
Options (change) 3,681 3,638 2,969 808 808 490
Destination 875 995 995 995 995 995
Total Price $47,520 $34,052 $36,762 $33,120 $36,245 $36,542
Total Invoice $44,974 $31,552 $34,219 $30,700 $33,791 $33,976

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $11,150
TrueDelta Adjusted Invoice Difference: $11,198
Model Year201820182018201820182018
ModelTaurusRAV4RAV4RAV4RAV4RAV4
TrimSHOSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Sedan4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine365hp V6176hp I4150hp I4 H176hp I4150hp I4 H176hp I4
TransmissionT6T6CVTT6CVTT6
DrivetrainAWDFWDAWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12576, 11576, 11?, 6?, 6576, 11
Tire (rear if not all the same)245/45-20235/55-18235/55-18235/55-18235/55-18235/55-18
Total Price$47,520$34,052$36,762$33,120$36,245$36,542
Adjustments for Features-3,250-160-1,2600-1,550-735
Feature-Adjusted Total Price$44,270$33,892$35,502$33,120$34,695$35,807
Cost Above Minimum$0$772$2,382$0$1,575$2,687
Total Invoice$44,974$31,552$34,219$30,700$33,791$33,976
Adjustments for Features-3,076-148-1,1730-1,445-683
Feature-Adjusted Total Invoice$41,898$31,404$33,046$30,700$32,346$33,293
Cost Above Minimum$0$704$2,346$0$1,646$2,593

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Features Comparison: Ford Taurus vs. Toyota RAV4

Model Year201820182018201820182018
ModelTaurusRAV4RAV4RAV4RAV4RAV4
TrimSHOSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr Sedan4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 $1100 $1100
CVT  $1000 $1000 
AWD$1700 $1700 $1700 
FWD $0 $0 $0
Accessories 
Hands-free trunk or liftgate     $100
Heated steering wheel$100    $100
Keyless entry keypad$50     
Power liftgate $350 $350$350$350
Power-adjustable pedals$125     
Semi-automated parking system$500     
Sunshade, rear, power$225     
Tilt/telescoping steering wheel, manual $250$250$250$250$250
Tilt/telescoping steering wheel, power$350     
Brakes, Airbags, and Other Safety 
911 assist$25     
Around view cameras $500$500  $500
Automatic braking, high-speed or partial $200$200$200$200$200
Automatic braking, low-speed $200$200$200$200$200
Curve control$50     
Driver drowsiness monitor$150     
Knee airbag, driver $100$100$100$100$100
Pedestrian detection $50$50$50$50$50
Perimeter scan $25$25  $25
Rearview camera$200  $200$200 
Safety key$5     
Seat cushion airbag, passenger $75$75$75$75$75
Torque vectoring, brake-based$100     
Trailer sway control   $25$25$25
Vehicle health reports$0     
Cargo Management 
Cargo cover $75$75$75$75$75
Cargo mat   $40$40 
Cargo tray $40$40$40$40$40
Roof rails $250$250$250$250$250
Climate Control and Infotainment 
Android Auto support$100     
Apple CarPlay support$100     
DVD-compatible player $0$0$0$0$0
Rain-sensing wipers$175     
Rear air vents$100     
Rear wiper $175$175$175$175$175
Siri Eyes Free support $0$0$0$0$0
Surround sound$250$250$250  $250
Variable intermittent wipers $75$75$75$75$75
Voice control for external devices$0     
Exterior 
Bodyside cladding (gray/black) $250$250$250$250$250
Bright-finished exhaust tip(s)$25     
Deep-tinted rear windows $275$275$275$275$275
Wheel-lip moldings $75$75$75$75$75
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75     
Fog lights $125$125$125$125$125
Interior ambient lighting$150     
Large color reconfigurable instrument cluster display$250     
Large energy flow and fuel economy display  $25 $25 
LED headlights, single projector or low beam only $750$750$750$750$750
Tachometer$75$75 $75 $75
Turn signals on or near mirrors $25$25$25$25$25
Xenon HID headlights$500     
Powertrain 
Steering-wheel-mounted transmission controls$100$100    
Seats and Interior Trim 
Cooled or ventilated front seats$300     
Heated second row seats$200     
Leather seating surfaces$900     
Manual recliner, second row seats $75$75$75$75$75
Memory system, driver seat$200  $200$200$200
Metal pedals$75     
Power fore-aft adjuster, passenger seat$100     
Power height adjuster, passenger seat$100     
Power lumbar adjuster, passenger seat$100     
Power recliner, passenger seat$100     
Power tilt adjuster, passenger seat$100     
Synthetic leather seating surfaces $0$0$0$0$0
Synthetic suede inserts in leather seating surfaces$0     
Suspension, Wheels, and Tires 
Alloy wheels $350$350   
Chrome-coated alloy wheels   $600$600$600
Electronic systems calibration selector $200$200$200$200$200
Machined alloy wheels$350     
Sport suspension (upgrade)$0$0$0   
Total Value of Features$9,105$6,015$7,115$5,855$7,405$6,590
Value of Feature Adjustments$3,250$160$1,260$0$1,550$735
Value of Feature Adjustments-3,076-148-1,1730-1,445-683

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Specifications Comparison: Ford Taurus vs. Toyota RAV4

Model Year20182018
ModelTaurusRAV4
Body4dr Sedan4dr SUV
Wheelbase112.9 in104.7 in
Length202.9 in183.5 in
Width76.2 in72.6 in
Height60.7 in65.9 in
Curb Weight3,970 lb.3,456 lb.
Fuel Capacity20.0 gal.15.9 gal.
Row 1 Headroom39.0 in39.8 in
Row 1 Shoulder Room57.9 in57.3 in
Row 1 Hip Room56.3 in54.3 in
Row 1 Legroom41.9 in42.6 in
Row 2 Headroom37.8 in38.9 in
Row 2 Shoulder Room56.9 in55.4 in
Row 2 Hip Room55.8 in48.9 in
Row 2 Legroom38.1 in37.2 in
Cargo Volume,
Minimum
20.1 ft338.4 ft3
Cargo Volume,
Maximum
20.173.4 ft3

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Option Package Details
Ford Taurus SHO

Driver Assist Package
FeatureValueRequested?
Adaptive cruise control500Yes
Obstacle detection, front200Yes
Radar- or camera-based collision preparation system100Yes
Lane departure warning200Yes
Semi-automated parking system500No
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested140068%
Total Not Requested65032%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Toyota RAV4 SE

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Total Requested80070%
Total Not Requested35030%
Advanced Technology Package
FeatureValueRequested?
Obstacle detection, front200Yes
Obstacle detection, rear300Yes
Surround sound250Yes
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Total Requested147569%
Total Not Requested67531%

Option Package Details
Toyota RAV4 Hybrid SE

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Obstacle detection, front200Yes
Obstacle detection, rear300Yes
Surround sound250Yes
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Total Requested172572%
Total Not Requested67528%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Platinum

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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