| 1 | 0 | 3 | 4 | 3 | 4 |
Hyundai Tucson vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Hyundai Tucson vs. Kia Optima Invoice Comparison
Lowest Total Price: $33,180 Hyundai Tucson Limited | ||||
| Difference: $1,695 | ||||
Lowest Total Invoice: $31,402 Hyundai Tucson Limited | ||||
| Difference: $1,000 | ||||
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| Model Year | 2018 | 2018 | 2018 | 2018 |
| Model | Tucson | Optima | Optima | Optima |
| Trim | Limited | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $29,425 | $30,990 | $35,210 | $30,500 |
| Base Invoice | $27,926 | $28,752 | $32,743 | $28,380 |
| Ultimate Package | 2,500 | |||
| Cargo net | 50 | 50 | 50 | 50 |
| Cargo tray | 100 | 80 | 80 | 80 |
| Floor mats | 125 | |||
| Technology Package | 5,000 | 5,250 | 3,000 | |
| Universal garage door opener | 350 | 350 | 350 | |
| Ultimate Package | 2,275 | |||
| Cargo net | 41 | 42 | 42 | 42 |
| Cargo tray | 80 | 67 | 67 | 67 |
| Floor mats | 100 | |||
| Technology Package | 4,618 | 4,831 | 2,727 | |
| Universal garage door opener | 291 | 291 | 291 | |
| Options (change) | 2,775 | 5,480 | 5,730 | 3,480 |
| Options (change) | 2,496 | 5,018 | 5,231 | 3,127 |
| Destination | 980 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | -4,919 | 0 |
| Total Price | $33,180 | $37,365 | $36,916 | $34,875 |
| Total Invoice | $31,402 | $34,665 | $33,950 | $32,402 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Hyundai Tucson dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Hyundai Tucson vs. Kia Optima
| Lowest Adjusted Price and Invoice: Hyundai Tucson Limited | ||||
| TrueDelta Adjusted Price Difference: $1,855 | ||||
| TrueDelta Adjusted Invoice Difference: $1,161 | ||||
| Model Year | 2018 | 2018 | 2018 | 2018 |
| Model | Tucson | Optima | Optima | Optima |
| Trim | Limited | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 175hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
| Transmission | S7 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 315, 8 | 630, 10 | 630, 10 | 630, 10 |
| Tire (rear if not all the same) | 245/45-19 | 215/55-17 | 215/55-17 | 235/45-18 |
| Total Price | $33,180 | $37,365 | $36,916 | $34,875 |
| Adjustments for Features | -725 | -300 | 0 | -565 |
| Feature-Adjusted Total Price | $32,455 | $37,065 | $36,916 | $34,310 |
| Cost Above Minimum | $0 | $2,755 | $2,606 | $0 |
| Total Invoice | $31,402 | $34,665 | $33,950 | $32,402 |
| Adjustments for Features | -686 | -278 | 0 | -525 |
| Feature-Adjusted Total Invoice | $30,716 | $34,387 | $33,950 | $31,877 |
| Cost Above Minimum | $0 | $2,510 | $2,073 | $0 |
Features Comparison: Hyundai Tucson vs. Kia Optima
| Model Year | 2018 | 2018 | 2018 | 2018 |
| Model | Tucson | Optima | Optima | Optima |
| Trim | Limited | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 7-speed automated manual | $1200 | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Adaptive cruise control, all-speed | $850 | $850 | $850 | |
| Cruise control | $150 | |||
| Hands-free trunk or liftgate | $100 | |||
| Heated steering wheel | $100 | $100 | $100 | |
| Power liftgate | $350 | |||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | |
| Remote app | $25 | |||
| Sunshades, second row | $125 | $125 | ||
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | $25 | |
| Hill descent control | $250 | |||
| Knee airbag, driver | $75 | $75 | $75 | |
| Pedestrian detection | $50 | |||
| Temporary spare tire | $150 | $150 | ||
| Cargo Management | ||||
| Cargo mat | $40 | |||
| Cargo shelf, height-adjustable | $100 | |||
| Roof rails | $250 | |||
| Climate Control | ||||
| Ionizing air filtration | $50 | |||
| Rear wiper | $175 | |||
| Engine / Motor | ||||
| 10 kWh battery pack | $0 | |||
| 3.3 kW onboard charger | $0 | |||
| Automatic start / stop | $150 | $150 | ||
| Exterior | ||||
| Active grille shutters | $0 | $0 | ||
| Black exterior trim (optional) | $0 | |||
| Body kit | $0 | $0 | ||
| Bodyside cladding (gray/black) | $250 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | ||
| Deep-tinted rear windows | $275 | |||
| Laminated front side windows | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||
| Rear spoiler | $200 | $200 | ||
| Wheel-lip moldings | $75 | |||
| Infotainment | ||||
| App support | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar, with navigation | $225 | |||
| Traffic + travel information | $25 | |||
| Traffic information | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||
| Approach detection | $25 | $25 | $25 | |
| Auto-dimming headlights | $200 | $200 | $200 | |
| Detailed driving style feedback | $100 | $100 | ||
| Fog lights | $125 | $125 | ||
| Interior ambient lighting | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | $25 | ||
| LED headlights | $1000 | $1000 | $1000 | |
| Power-folding mirrors | $50 | |||
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Door sill trim plates | $100 | |||
| Folding second row seats | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | |
| Manual recliner, second row seats | $75 | |||
| Memory system, driver seat | $200 | $200 | $200 | |
| Metal pedals | $75 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
| Power lumbar adjuster, driver seat | $100 | |||
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |
| Upholstered instrument cluster hood | $50 | |||
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | ||
| Machined alloy wheels | $350 | |||
| Performance steering system (optional) | $0 | |||
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | |||
| Total Value of Features | $6,025 | $5,600 | $5,300 | $5,865 |
| Value of Feature Adjustments | $725 | $300 | $0 | $565 |
| Value of Feature Adjustments | -686 | -278 | 0 | -525 |
Specifications Comparison: Hyundai Tucson vs. Kia Optima
| Model Year | 2018 | 2018 |
| Model | Tucson | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 105.1 in | 110.4 in |
| Length | 176.2 in | 191.1 in |
| Width | 72.8 in | 73.2 in |
| Height | 64.8 in | 57.7 in |
| Curb Weight | 3,301 lb. | 3,220 lb. |
| Fuel Capacity | 16.4 gal. | 18.5 gal. |
| Row 1 Headroom | 39.6 in | 39.8 in |
| Row 1 Shoulder Room | 57.1 in | 58.1 in |
| Row 1 Hip Room | 55.6 in | 56.0 in |
| Row 1 Legroom | 41.5 in | 45.5 in |
| Row 2 Headroom | 39.2 in | 37.8 in |
| Row 2 Shoulder Room | 55.1 in | 56.4 in |
| Row 2 Hip Room | 54.5 in | 56.0 in |
| Row 2 Legroom | 38.2 in | 35.6 in |
| Cargo Volume, Minimum | 31.0 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 61.9 ft3 | 15.9 ft3 |
Option Package Details
Hyundai Tucson Limited
| Ultimate Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Upgraded instruments | 0 | No |
| Panoramic sunroof | 1200 | Yes |
| Lane departure warning | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Rear reading lights | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 3400 | 99% |
| Total Not Requested | 50 | 1% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | No |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | No |
| Cross-traffic warning, rear | 100 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | Yes |
| Interior ambient lighting | 150 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 3700 | 62% |
| Total Not Requested | 2275 | 38% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Steering-linked headlights | 150 | Yes |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | No |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | No |
| Cross-traffic warning, rear | 100 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | No |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | Yes |
| Interior ambient lighting | 150 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 3550 | 61% |
| Total Not Requested | 2275 | 39% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | No |
| Surround sound | 250 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 1825 | 59% |
| Total Not Requested | 1250 | 41% |
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