Jeep Wrangler JK Jeep Wrangler JK 2018 Toyota RAV4 Toyota RAV4 2018

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Jeep Wrangler JK vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $33,421

Toyota RAV4 Limited   
Difference: $5,189

Lowest Total Invoice: $30,861

Toyota RAV4 Limited   
Difference: $5,853

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018
ModelWrangler JKRAV4RAV4RAV4
TrimUnlimited SaharaLimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $34,245 $30,905 $34,030 $34,750
Base Invoice $32,695 $28,897 $31,988 $32,491
Media Center 430N 1,195      
Front side airbags 495      
All-weather floor mats 95 249 249 249
Remote start 495 499 499 499
Automatic climate control, front 395      
Heated front seats 495      
Floor mats   224 224  
Running boards   549 549 549
Media Center 430N 1,064      
Front side airbags 441      
All-weather floor mats 85 145 145 145
Remote start 441 310 310 310
Automatic climate control, front 352      
Heated front seats 441      
Floor mats   139 139  
Running boards   375 375 375
Options (change) 3,170 1,521 1,521 1,297
Options (change) 2,824 969 969 830
Destination 1,195 995 995 995
Total Price $38,610 $33,421 $36,546 $37,042
Total Invoice $36,714 $30,861 $33,952 $34,316

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $9,689
TrueDelta Adjusted Invoice Difference: $10,008
Model Year2018201820182018
ModelWrangler JKRAV4RAV4RAV4
TrimUnlimited SaharaLimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine285hp V6176hp I4150hp I4 H176hp I4
TransmissionM6T6CVTT6
Drivetrain4WD, PT w/4LFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 6?, 6576, 11
Tire (rear if not all the same)255/70-18235/55-18235/55-18235/55-18
Total Price$38,610$33,421$36,546$37,042
Adjustments for Features0-4,500-6,050-5,335
Feature-Adjusted Total Price$38,610$28,921$30,496$31,707
Cost Above Minimum$0$0$1,575$2,786
Total Invoice$36,714$30,861$33,952$34,316
Adjustments for Features0-4,155-5,621-4,942
Feature-Adjusted Total Invoice$36,714$26,706$28,331$29,374
Cost Above Minimum$0$0$1,625$2,668

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Features Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year2018201820182018
ModelWrangler JKRAV4RAV4RAV4
TrimUnlimited SaharaLimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150   
6-speed manually-shiftable automatic $1100 $1100
CVT  $1000 
4WD, part-time w/low range$1700   
FWD $0 $0
AWD  $1700 
Accessories 
AC power outlet$100   
Adaptive cruise control $600$600$600
Cruise control$150   
Hands-free trunk or liftgate   $100
Heated steering wheel   $100
Power liftgate $350$350$350
Proximity key $250$250$250
Tilt steering wheel, manual$150   
Tilt/telescoping steering wheel, manual $250$250$250
Universal garage door opener $100$100$100
Brakes, Airbags, and Other Safety 
Around view cameras   $500
Automatic braking, high-speed or partial $200$200$200
Automatic braking, low-speed $200$200$200
Blind spot warning system $200$200$200
Cross-traffic warning, rear $100$100$100
Forward collision warning $200$200$200
Full-size spare tire$225   
Hill descent control$250   
Knee airbag, driver $75$75$75
Lane departure prevention, steering-based $200$200$200
Lane departure warning $200$200$200
Obstacle detection, front $150$150$150
Obstacle detection, rear $250$250$250
Pedestrian detection $50$50$50
Perimeter scan   $25
Radar- or camera-based collision preparation system $0$0$0
Rearview camera $200$200 
Roll bar$200   
Rollover sensor $50$50$50
Seat cushion airbag, passenger $75$75$75
Side curtain airbags $350$350$350
Temporary spare tire $150$150$150
Trailer sway control $25$25$25
Cargo Management 
Cargo cover $75$75$75
Cargo mat $40$40 
Cargo tray $40$40$40
Overhead sunglass holder $25$25$25
Roof rails $250$250$250
Climate Control 
Dual-zone climate control $125$125$125
Interior air filter $0$0$0
Rear defrost $200$200$200
Rear wiper $175$175$175
Exterior 
Bodyside cladding (gray/black) $250$250$250
Externally-mounted spare$0   
Rear spoiler $200$200$200
Removable soft top$2000   
Running boards $350$350$350
Skid plates$150   
Sunroof $900$900$900
Tow hook(s), front$40   
Tow hook(s), rear$25   
Tubular side steps$350   
Wheel-lip moldings $75$75$75
Infotainment 
App support $0$0$0
Audio controls on steering wheel $125$125$125
Bluetooth audio streaming $25$25$25
Bluetooth cell phone link $100$100$100
HD radio $50$50$50
Media drive$15   
Satellite radio $200$200$200
Satellite radio - one year subscription$250   
Siri Eyes Free support $0$0$0
SMS text-to-speech reader $25$25$25
Surround sound   $250
Traffic + travel information $25$25$25
Voice control for nav and audio $100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200$200
Automatic headlights $125$125$125
Illuminated visor mirror, driver $50$50$50
Illuminated visor mirror, passenger $50$50$50
Large energy flow and fuel economy display  $25 
LED headlights$1000   
LED headlights, single projector or low beam only $750$750$750
Power mirrors $150$150$150
Tachometer$75$75 $75
Turn signals on or near mirrors $25$25$25
Seats and Interior Trim 
Center armrest(s), second row $50$50$50
Door sill trim plates   $100
Manual height adjuster, driver seat$50   
Manual recliner, second row seats $75$75$75
Memory system, driver seat $200$200$200
Power fore-aft adjuster, driver seat $100$100$100
Power height adjuster, driver seat $100$100$100
Power lumbar adjuster, driver seat $100$100$100
Power recliner, driver seat $100$100$100
Power tilt adjuster, driver seat $100$100$100
Synthetic leather seating surfaces $0$0$0
Suspension, Wheels, and Tires 
All-terrain tires$0   
Chrome-coated alloy wheels $600$600$600
Electronic systems calibration selector $200$200$200
Polished alloy wheels$350   
White-letter tires$0   
Total Value of Features$7,230$11,730$13,280$12,565
Value of Feature Adjustments$0$4,500$6,050$5,335
Value of Feature Adjustments0-4,155-5,621-4,942

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Specifications Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year20182018
ModelWrangler JKRAV4
Body4dr SUV4dr SUV
Wheelbase116.0 in104.7 in
Length184.4 in183.5 in
Width73.9 in72.6 in
Height72.3 in65.9 in
Curb Weight4,076 lb.3,456 lb.
Fuel Capacity21.6 gal.15.9 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in57.3 in
Row 1 Hip Room55.6 in54.3 in
Row 1 Legroom41.0 in42.6 in
Row 2 Headroom40.3 in38.9 in
Row 2 Shoulder Room56.8 in55.4 in
Row 2 Hip Room56.7 in48.9 in
Row 2 Legroom37.2 in37.2 in
Cargo Volume,
Minimum
31.5 ft338.4 ft3
Cargo Volume,
Maximum
70.6 ft373.4 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Platinum

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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