Jeep Wrangler Jeep Wrangler 2017 Toyota 4Runner Toyota 4Runner 2010

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Jeep Wrangler vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $39,985

Toyota 4Runner Limited   
Difference: $475

Lowest Total Invoice: $36,380

Toyota 4Runner Limited   
Difference: $1,970

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172010
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $34,245 $37,445 $37,765
Base Invoice $32,695 $35,639 $34,365
Class II trailer hitch 495 495  
Connectivity Group 695 695  
Media Center 430N 1,195 1,195  
Limited-slip rear differential 495    
Front side airbags 495 495  
Leather seating surfaces 1,350 1,350  
Automatic climate control, front 395 395  
Navigation system     1,420
Class II trailer hitch 441 441  
Connectivity Group 619 619  
Media Center 430N 1,064 1,064  
Limited-slip rear differential 441    
Front side airbags 441 441  
Leather seating surfaces 1,202 1,202  
Automatic climate control, front 352 352  
Navigation system     1,215
Options (change) 5,120 4,625 1,420
Options (change) 4,560 4,119 1,215
Destination 1,095 1,095 800
Total Price $40,460 $43,165 $39,985
Total Invoice $38,350 $40,853 $36,380

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Toyota 4Runner Limited
TrueDelta Adjusted Price Difference: $2,050
TrueDelta Adjusted Invoice Difference: $3,403
Model Year201720172010
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6270hp V6
TransmissionM6M6T5
Drivetrain4WD, PT w/4L4WD, PT w/4LRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 15
Tire (rear if not all the same)255/70-18255/75-17245/60-20
Total Price$40,460$43,165$39,985
Adjustments for Features0-500-1,575
Feature-Adjusted Total Price$40,460$42,665$38,410
Cost Above Minimum$0$2,205$0
Total Invoice$38,350$40,853$36,380
Adjustments for Features0-473-1,433
Feature-Adjusted Total Invoice$38,350$40,380$34,947
Cost Above Minimum$0$2,030$0

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Features Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year201720172010
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
4WD, part-time w/low range$1700$1700 
RWD  $0
Accessories 
Power retractable rear window  $350
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Hill descent control$250$250 
Knee airbag, driver  $75
Knee airbag, passenger  $75
Rearview camera  $200
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Tire-pressure monitor  $75
Trailer sway control$25$25 
Cargo Management 
Class II trailer hitch$200$200 
Class III trailer hitch  $250
Overhead sunglass holder  $25
Roof rails  $250
Sliding load floor  $275
Trailering equipment (4 wire)$125$125 
Trailering equipment (7 wire)  $150
Climate Control 
Dual-zone climate control  $125
Interior air filter  $0
Rear air vents  $100
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
Externally-mounted spare$0$0 
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Sunroof  $900
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
Audio controls on steering wheel  $125
CD changer, in-dash  $325
CD player$125$125 
DVD-compatible player$0$0 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Telematics service, such as OnStar  $200
Traffic information  $25
Voice control for external devices$0$0 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
LED headlights$1000$1000 
Power mirrors  $150
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Floor mats$75$75 
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels  $350
Disconnectable stabilizer bars $350 
Hydraulically cross-linked dampers  $500
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels$350  
Sport suspension (upgrade)  $0
White-letter tires$0$0 
Total Value of Features$7,015$7,515$8,590
Value of Feature Adjustments$0$500$1,575
Value of Feature Adjustments0-473-1,433

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Specifications Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year20172010
ModelWrangler4Runner
Body4dr SUV4dr SUV
Wheelbase116.0 in109.8 in
Length184.4 in189.9 in
Width73.9 in75.8 in
Height72.3 in71.5 in
Curb Weight4,076 lb.4,296 lb.
Fuel Capacity21.6 gal.24.0 gal.
Row 1 Headroom41.3 in39.3 in
Row 1 Shoulder Room55.8 in57.8 in
Row 1 Hip Room55.6 in56.5 in
Row 1 Legroom41.0 in41.7 in
Row 2 Headroom40.3 in38.6 in
Row 2 Shoulder Room56.8 in57.8 in
Row 2 Hip Room56.7 in55.7 in
Row 2 Legroom37.2 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
31.3 ft39.0 ft3
Cargo Volume,
Behind R2
31.5 ft346.3 ft3
Cargo Volume,
Maximum
70.6 ft388.8 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Connectivity Group
FeatureValueRequested?
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25Yes
Bluetooth audio streaming25Yes
TPMS with individual readouts (optional)-75No
Total Requested150200%
Total Not Requested-75-100%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Connectivity Group
FeatureValueRequested?
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25Yes
Bluetooth audio streaming25Yes
TPMS with individual readouts (optional)-75No
Total Requested150200%
Total Not Requested-75-100%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Toyota 4Runner Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Total Requested60083%
Total Not Requested12517%

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