Kia Niro Kia Niro 2017 Toyota Prius Toyota Prius 2018

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Kia Niro vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Niro vs. Toyota Prius Invoice Comparison

Lowest Total Price: $32,720

Kia Niro Touring   
Difference: $72

Lowest Total Invoice: $30,330

Toyota Prius Four   
Difference: $634

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172018
ModelNiroPrius
TrimTouringFour
Body4dr SUV4dr Hatch
Base Price $29,650 $29,685
Base Invoice $28,098 $27,634
Advanced Technology Package 1,900 1,350
Cargo net 50 49
Floor mats 130 225
Cargo mat 95  
Bodyside moldings   289
Illuminated door sill trim plates   299
Advanced Technology Package 1,747 1,202
Cargo net 42 35
Floor mats 104 140
Cargo mat 78  
Bodyside moldings   199
Illuminated door sill trim plates   225
Options (change) 2,175 2,212
Options (change) 1,971 1,801
Destination 895 895
Total Price $32,720 $32,792
Total Invoice $30,964 $30,330

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Niro dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Niro vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Niro Touring
TrueDelta Adjusted Price Difference: $2,447
TrueDelta Adjusted Invoice Difference: $1,614
Model Year20172018
ModelNiroPrius
TrimTouringFour
Body4dr SUV4dr Hatch
Engine104hp I4 H95hp I4 H
TransmissionS6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)51/46 MPG54/50 MPG
Audio (watts, speakers)315, 8?, 6
Tire (rear if not all the same)225/45-18195/65-15
Total Price$32,720$32,792
Adjustments for Features-2,3750
Feature-Adjusted Total Price$30,345$32,792
Total Invoice$30,964$30,330
Adjustments for Features-2,2480
Feature-Adjusted Total Invoice$28,716$30,330

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Features Comparison: Kia Niro vs. Toyota Prius

Model Year20172018
ModelNiroPrius
TrimTouringFour
Body4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed automated manual$1100 
CVT $1000
FWD$0$0
Accessories 
AC power outlet$100 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Lane departure prevention, steering-based $200
Obstacle detection, front$150 
Obstacle detection, rear$250 
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rollover sensor$50 
Seat cushion airbag, passenger $75
Vehicle health reports$0 
Cargo Management 
Console with shifter$150 
Console without shifter $150
Roof rails$250 
Climate Control 
Dual-zone climate control$125 
Interior air filter $0
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear air vents$100 
Variable intermittent wipers$75 
Exterior 
Deep-tinted rear windows$275 
Rear spoiler$200 
Wheel-lip moldings$75 
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
MP3-compatible player $50
Siri Eyes Free support $0
Surround sound$250 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming headlights $200
Auto-dimming rearview mirror $150
Digital instruments $0
Fog lights$125 
Head-up display (HUD) $350
Interior ambient lighting$150 
LED headlights, single projector or low beam only $750
Power-folding mirrors$50 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates$100 
Illuminated door sill trim plates $200
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual height adjuster, passenger seat$50 
Memory system, driver seat$200 
Synthetic leather seating surfaces $0
Total Value of Features$6,825$4,450
Value of Feature Adjustments$2,375$0
Value of Feature Adjustments-2,2480

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Specifications Comparison: Kia Niro vs. Toyota Prius

Model Year20172018
ModelNiroPrius
Body4dr SUV4dr Hatch
Wheelbase106.3 in106.3 in
Length171.5 in178.7 in
Width71.1 in69.3 in
Height60.4 in58.1 in
Curb Weight3,106 lb.3,075 lb.
Fuel Capacity11.9 gal.11.3 gal.
Row 1 Headroom40.1 in39.4 in
Row 1 Shoulder Room56.0 in55.0 in
Row 1 Hip Room53.7 in53.4 in
Row 1 Legroom41.7 in43.2 in
Row 2 Headroom39.1 in37.4 in
Row 2 Shoulder Room55.2 in53.0 in
Row 2 Hip Room48.3 in51.9 in
Row 2 Legroom37.4 in33.4 in
Cargo Volume,
Minimum
19.4 ft324.6 ft3
Cargo Volume,
Maximum
54.5 ft362.7 ft3

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Option Package Details
Kia Niro Touring

Advanced Technology Package
FeatureValueRequested?
Xenon HID headlights500Yes
AC power outlet100No
Wireless charging station75Yes
Adaptive cruise control450Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested182595%
Total Not Requested1005%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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See TrueDelta's information for all Kia models.