Kia Niro Kia Niro 2018 Toyota Prius Toyota Prius 2012

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Kia Niro vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Niro vs. Toyota Prius Invoice Comparison

Lowest Total Price: $27,370

Kia Niro EX   
Difference: $7,975

Lowest Total Invoice: $26,011

Kia Niro EX   
Difference: $6,643

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182012
ModelNiroNiroPrius
TrimEXTouringFive
Body4dr SUV4dr SUV4dr Hatch
Base Price $26,150 $32,000 $29,805
Base Invoice $24,843 $30,370 $27,744
Cargo net 50 50 51
Floor mats 135 135 200
Cargo mat 95 95  
Advanced Technology Package     4,320
Bodyside moldings     209
Cargo net 42 42 35
Floor mats 108 108 127
Cargo mat 78 78  
Advanced Technology Package     3,863
Bodyside moldings     125
Options (change) 280 280 4,780
Options (change) 228 228 4,150
Destination 940 940 760
Total Price $27,370 $33,220 $35,345
Total Invoice $26,011 $31,538 $32,654

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Niro dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Niro vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Niro Touring
TrueDelta Adjusted Price Difference: $6,700
TrueDelta Adjusted Invoice Difference: $5,507
Model Year201820182012
ModelNiroNiroPrius
TrimEXTouringFive
Body4dr SUV4dr SUV4dr Hatch
Engine104hp I4 H104hp I4 H98hp I4 H
TransmissionS6S6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)51/46 MPG51/46 MPG51/48 MPG
Audio (watts, speakers)?, 6315, 8120, 8
Tire (rear if not all the same)205/60-16225/45-18215/45-17
Total Price$27,370$33,220$35,345
Adjustments for Features0-6,450-1,875
Feature-Adjusted Total Price$27,370$26,770$33,470
Cost Above Minimum$600$0$0
Total Invoice$26,011$31,538$32,654
Adjustments for Features0-6,123-1,732
Feature-Adjusted Total Invoice$26,011$25,415$30,922
Cost Above Minimum$596$0$0

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Features Comparison: Kia Niro vs. Toyota Prius

Model Year201820182012
ModelNiroNiroPrius
TrimEXTouringFive
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed automated manual$1100$1100 
CVT  $1000
FWD$0$0$0
Accessories 
AC power outlet $100 
Adaptive cruise control $600$600
Cruise control$150  
Heated steering wheel $100 
Proximity trunk or liftgate opener$125$125 
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, high-speed or partial $200 
Automatic braking, low-speed $200 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Forward collision warning $200 
Lane departure prevention  $150
Lane departure prevention, steering-based $200 
Lane departure warning $200$200
Obstacle detection, front $150 
Obstacle detection, rear $250 
Pedestrian detection $50 
Radar- or camera-based collision preparation system  $0
Rollover sensor$50$50 
Temporary spare tire  $150
Vehicle health reports$0$0 
Cargo Management 
Roof rails$250$250 
Climate Control 
Dual-zone climate control$125$125 
Interior air filter  $0
Ionizing air filtration$50$50 
Rear air vents$100$100 
Exterior 
Active grille shutters$0$0 
Deep-tinted rear windows$275$275 
Sunroof $900 
Wheel-lip moldings$75$75 
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
DVD-compatible player  $0
HD radio $50$50
MP3-compatible player  $50
Navigation system $600$600
Rear seat USB outlets (optional)$0$0 
Surround sound $250 
Telematics service, such as OnStar  $200
Traffic + travel information  $25
Traffic information $25 
Voice control for external devices$0$0 
Voice control for nav and audio $100$100
Wireless charging station $75 
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Detailed driving style feedback$100$100 
Digital instruments  $0
Head-up display (HUD)  $350
Headlight washers  $50
Interior ambient lighting$150$150 
LED headlights  $1000
Power-folding mirrors$50$50 
Turn signals on or near mirrors$25$25 
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats $300 
Door sill trim plates $100 
Leather seating surfaces $900 
Manual height adjuster, driver seat$50  
Manual height adjuster, passenger seat$50$50 
Memory system, driver seat $200 
Partial leather seating sufaces$450  
Power fore-aft adjuster, driver seat $100$100
Power height adjuster, driver seat $100$100
Power lumbar adjuster, driver seat $100$100
Power recliner, driver seat $100$100
Power tilt adjuster, driver seat $100$100
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Total Value of Features$3,725$10,175$5,600
Value of Feature Adjustments$0$6,450$1,875
Value of Feature Adjustments0-6,123-1,732

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Specifications Comparison: Kia Niro vs. Toyota Prius

Model Year20182012
ModelNiroPrius
Body4dr SUV4dr Hatch
Wheelbase106.3 in106.3 in
Length171.5 in176.4 in
Width71.1 in68.7 in
Height60.4 in58.7 in
Curb Weight3,106 lb.3,042 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom40.1 in38.6 in
Row 1 Shoulder Room56.0 in54.9 in
Row 1 Hip Room53.7 in52.7 in
Row 1 Legroom41.7 in42.5 in
Row 2 Headroom39.1 in37.6 in
Row 2 Shoulder Room55.2 in53.1 in
Row 2 Hip Room48.3 in51.2 in
Row 2 Legroom37.4 in36.0 in
Cargo Volume,
Minimum
19.4 ft321.6 ft3
Cargo Volume,
Maximum
54.5 ft339.6 ft3

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Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Advanced Technology Package
FeatureValueRequested?
Lane departure warning system200Yes
Lane departure prevention system150Yes
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Head-up display (HUD)350No
DVD-compatible player0No
Radar- or camera-based collision preparation system0No
Total Requested80059%
Total Not Requested55041%

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