Kia Optima Kia Optima 2018 Ford Taurus Ford Taurus 2018

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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $37,320

Kia Optima SX   
Difference: $5,415

Lowest Total Invoice: $34,613

Kia Optima SX   
Difference: $5,842

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaTaurus
TrimSXLimited
Body4dr Sedan4dr Sedan
Base Price $30,500 $37,105
Base Invoice $28,380 $35,064
Universal garage door opener 350  
Technology Package 3,000  
Limited Package 2,100  
Remote start 425  
Cargo net 50  
Navigation system   795
Driver Assist Package   1,995
Rear spoiler   275
Sunroof   995
Polished alloy wheels   695
Universal garage door opener 291  
Technology Package 2,727  
Limited Package 1,925  
Remote start 353  
Cargo net 42  
Navigation system   755
Driver Assist Package   1,895
Rear spoiler   261
Sunroof   945
Polished alloy wheels   660
Options (change) 5,925 4,755
Options (change) 5,338 4,516
Destination 895 875
Total Price $37,320 $42,735
Total Invoice $34,613 $40,455

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $7,175
TrueDelta Adjusted Invoice Difference: $7,474
Model Year20182018
ModelOptimaTaurus
TrimSXLimited
Body4dr Sedan4dr Sedan
Engine245hp I4288hp V6
TransmissionT6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)22/31 MPG19/29 MPG
Audio (watts, speakers)630, 10390, 12
Tire (rear if not all the same)235/45-18245/45-20
Total Price$37,320$42,735
Adjustments for Features-1,7600
Feature-Adjusted Total Price$35,560$42,735
Total Invoice$34,613$40,455
Adjustments for Features-1,6320
Feature-Adjusted Total Invoice$32,981$40,455

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year20182018
ModelOptimaTaurus
TrimSXLimited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
FWD$0$0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Keyless entry keypad $50
Power-adjustable pedals $125
Proximity trunk or liftgate opener$125 
Semi-automated parking system $500
Sunshade, rear, power $225
Sunshades, second row$125 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Around view cameras$500 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Curve control $50
Driver drowsiness monitor $150
Knee airbag, driver$75 
Lane departure prevention, steering-based $200
Obstacle detection, front $150
Radar- or camera-based collision preparation system $0
Rearview camera $200
Safety key $5
Torque vectoring, brake-based $100
Cargo Management 
Cargo mat$40 
Climate Control 
Rain-sensing wipers $175
Variable intermittent wipers$75 
Exterior 
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
CD player $125
MP3-compatible player $50
Traffic + travel information $25
Traffic information$25 
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming driver-side mirror $75
Fog lights$125 
Large color reconfigurable instrument cluster display $250
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights$150 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Door sill trim plates $100
Leather-wrapped steering wheel$150 
Metal pedals$75 
Power 4-way lumbar adjuster, driver seat$150 
Power lumbar adjuster, driver seat $100
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
Chrome-plated alloy wheels$850 
Electronic systems calibration selector$200 
Performance steering system (optional)$0 
Polished alloy wheels $350
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$7,865$6,105
Value of Feature Adjustments$1,760$0
Value of Feature Adjustments-1,6320

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Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20182018
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.4 in112.9 in
Length191.1 in202.9 in
Width73.2 in76.2 in
Height57.7 in60.7 in
Curb Weight3,494 lb.3,969 lb.
Fuel Capacity18.5 gal.20.0 gal.
Row 1 Headroom39.8 in39.0 in
Row 1 Shoulder Room58.1 in57.9 in
Row 1 Hip Room56.0 in56.3 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in56.9 in
Row 2 Hip Room56.0 in55.8 in
Row 2 Legroom35.6 in38.1 in
Cargo Volume15.9 ft320.1 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested162553%
Total Not Requested145047%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125No
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300No
Chrome-plated alloy wheels500No
Total Requested30024%
Total Not Requested92576%

Option Package Details
Ford Taurus Limited

Polished alloy wheels
FeatureValueRequested?
Polished alloy wheels350Yes
245/45VR20 tires400No
Total Requested35047%
Total Not Requested40053%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Semi-automated parking system500No
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested85046%
Total Not Requested100054%

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