Kia Optima Kia Optima 2013 Kia Soul Kia Soul 2018

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Kia Optima vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Soul Invoice Comparison

Lowest Total Price: $28,720

Kia Soul +   
Difference: $3,230

Lowest Total Invoice: $26,945

Kia Soul +   
Difference: $2,780

Calculate Payments

  Down Payment Interest Rate Term
Model Year201320132018
ModelOptimaOptimaSoul
TrimSXHybrid EX+
Body4dr Sedan4dr Sedan4dr Hatch
Base Price $26,800 $31,950 $20,300
Base Invoice $25,040 $29,555 $19,230
Premium Package 2,950    
Navigation system 1,400    
Universal garage door opener     350
Audio Package     1,500
Primo Lit Package     4,500
Metal pedals     80
Illuminated door sill trim plates     250
Rear spoiler     395
Interior ambient lighting     450
Premium Package 2,635    
Navigation system 1,250    
Universal garage door opener     291
Audio Package     1,377
Primo Lit Package     4,176
Metal pedals     67
Illuminated door sill trim plates     208
Rear spoiler     327
Interior ambient lighting     374
Options (change) 4,350 0 7,525
Options (change) 3,885 0 6,820
Destination 800 800 895
Total Price $31,950 $32,750 $28,720
Total Invoice $29,725 $30,355 $26,945

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $5,905
TrueDelta Adjusted Invoice Difference: $5,290
Model Year201320132018
ModelOptimaOptimaSoul
TrimSXHybrid EX+
Body4dr Sedan4dr Sedan4dr Hatch
Engine274hp I4159hp I4 H161hp I4
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)550, 12550, 12315, 8
Tire (rear if not all the same)225/45-18215/55-17215/55-17
Total Price$31,950$32,750$28,720
Adjustments for Features0-355-2,675
Feature-Adjusted Total Price$31,950$32,395$26,045
Cost Above Minimum$0$445$0
Total Invoice$29,725$30,355$26,945
Adjustments for Features0-329-2,510
Feature-Adjusted Total Invoice$29,725$30,026$24,435
Cost Above Minimum$0$301$0

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Features Comparison: Kia Optima vs. Kia Soul

Model Year201320132018
ModelOptimaOptimaSoul
TrimSXHybrid EX+
Body4dr Sedan4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
Adaptive cruise control  $600
Cruise control$150$150 
Heated steering wheel $100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Forward collision warning  $200
Lane departure warning  $200
Rollover sensor  $50
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo cover  $75
Rear seat pass-through $100 
Climate Control 
Dual-zone climate control$125$125 
Interior air filter$0$0 
Ionizing air filtration  $50
Rear air vents$100$100 
Rear wiper  $175
Engine / Motor 
Automatic start / stop $150 
Exterior 
Body kit$0$0 
Bright-finished exhaust tip(s)$25  
Deep-tinted rear windows  $275
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
Media drive, small $5 
SMS text-to-speech reader $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Detailed driving style feedback $100 
Large energy flow and fuel economy display $25 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Aluminum trim$100  
Folding second row seats$300 $300
Leather seating surfaces $900$900
Memory system, driver seat$200$200 
Metal pedals$75 $75
Partial leather seating sufaces$450  
Power height adjuster, passenger seat  $100
Power tilt adjuster, passenger seat  $100
Upholstered instrument cluster hood  $50
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Sport suspension (upgrade)$0  
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$2,800$3,155$5,475
Value of Feature Adjustments$0$355$2,675
Value of Feature Adjustments0-329-2,510

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Specifications Comparison: Kia Optima vs. Kia Soul

Model Year20132018
ModelOptimaSoul
Body4dr Sedan4dr Hatch
Wheelbase110.0 in101.2 in
Length190.7 in163.0 in
Width72.1 in70.9 in
Height57.3 in63.5 in
Curb Weight3,224 lb.2,885 lb.
Fuel Capacity18.5 gal.14.2 gal.
Row 1 Headroom40.0 in39.6 in
Row 1 Shoulder Room57.2 in55.5 in
Row 1 Hip Room54.7 in53.2 in
Row 1 Legroom45.5 in40.9 in
Row 2 Headroom37.6 in39.5 in
Row 2 Shoulder Room55.7 in54.7 in
Row 2 Hip Room54.5 in49.3 in
Row 2 Legroom34.7 in39.1 in
Cargo Volume,
Minimum
15.4 ft324.2 ft3
Cargo Volume,
Maximum
15.461.3 ft3

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Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Panoramic sunroof1200Yes
Power-folding mirrors50Yes
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0Yes
SMS text-to-speech reader25Yes
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
App support0Yes
Total Requested247582%
Total Not Requested55518%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100Yes
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Upholstered instrument cluster hood50No
Leather-wrapped steering wheel150Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Special interior trim0No
Total Requested127576%
Total Not Requested40024%
Primo Lit Package
FeatureValueRequested?
Leather seating surfaces900Yes
Cooled or ventilated front seats300Yes
Upgraded instruments0No
Panoramic sunroof1200Yes
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Xenon HID headlights500Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Power-folding mirrors50Yes
Lane departure warning200No
Blind spot warning system200No
Cross-traffic warning, rear100No
Forward collision warning200No
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Adaptive cruise control450No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested410070%
Total Not Requested175030%

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