Kia Optima Kia Optima 2019 Kia Soul Kia Soul 2010

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Kia Optima vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Soul Invoice Comparison

Lowest Total Price: $18,840

Kia Soul +   
Difference: $10,175

Calculate Payments

  Down Payment Interest Rate Term
Model Year20192019201920192010
ModelOptimaOptimaOptimaOptimaSoul
TrimEXHybrid EXPlug-in Hybrid EXSX+
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Base Price $26,890 $28,090 $35,390 $31,990 $15,195
Premium Package 2,300        
Special Edition Package         2,150
Sunroof         800
Premium Package 2,088        
Special Edition Package         1,695
Sunroof         700
Options (change) 2,300 0 0 0 2,950
Options (change) 2,088 0 0 0 2,395
Destination 925 925 925 925 695
Gas Tax 0 0 -4,919 0 0
Total Price $30,115 $29,015 $31,396 $32,915 $18,840

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Kia Soul

Lowest Adjusted Price: Kia Soul +
Lowest Adjusted Invoice: Kia Optima Plug-in Hybrid EX
TrueDelta Adjusted Price Difference: $5,930
TrueDelta Adjusted Invoice Difference: $21,244
Model Year20192019201920192010
ModelOptimaOptimaOptimaOptimaSoul
TrimEXHybrid EXPlug-in Hybrid EXSX+
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Engine178hp I4154hp I4 H154hp I4 PiH245hp I4142hp I4
TransmissionS7T6T6T6M5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6630, 10630, 10?, 6?, 6
Tire (rear if not all the same)215/55-17215/55-17215/55-17235/45-18225/45-18
Total Price$30,115$29,015$31,396$32,915$18,840
Adjustments for Features-5,345-3,530-3,380-7,0450
Feature-Adjusted Total Price$24,770$25,485$28,016$25,870$18,840
Cost Above Minimum$0$715$3,246$1,100$0

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Features Comparison: Kia Optima vs. Kia Soul

Model Year20192019201920192010
ModelOptimaOptimaOptimaOptimaSoul
TrimEXHybrid EXPlug-in Hybrid EXSX+
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Transmission and Drivetrain 
7-speed automated manual$1200    
6-speed manually-shiftable automatic $1100$1100$1100 
5-speed manual    $0
FWD$0$0$0$0$0
Accessories 
Heated steering wheel $100$100  
Proximity key$250$250$250$250 
Proximity trunk or liftgate opener$125$125$125$125 
Tilt steering wheel, manual    $150
Tilt/telescoping steering wheel, manual$250$250$250$250 
Brakes, Airbags, and Other Safety 
911 assist$25$25$25$25 
Blind spot warning system$200  $200 
Brake assist$50$50$50$50 
Cross-traffic warning, rear$100  $100 
Knee airbag, driver$75$75$75$75 
Obstacle detection, rear$250  $250 
Rearview camera$200$200$200$200 
Rollover sensor$50$50$50$50 
Temporary spare tire   $150$150
Vehicle health reports$0$0$0$0 
Cargo Management 
Cargo mat$40  $40 
Overhead sunglass holder$25$25$25$25 
Climate Control 
Automatic climate control, front$200$200$200$200 
Dual-zone climate control$125$125$125$125 
Interior air filter$0$0$0$0 
Intermittent wipers    $0
Rear air vents$100$100$100$100 
Rear wiper    $175
Variable intermittent wipers$75$75$75$75 
Engine / Motor 
10 kWh battery pack  $0  
3.3 kW onboard charger  $0  
Automatic start / stop $150$150  
Exterior 
Active grille shutters $0$0  
Black exterior trim (optional)   $0 
Body kit $0$0  
Bodyside graphics    $0
Bodyside moldings    $75
Bright-finished exhaust tip(s)$25  $25 
Deep-tinted rear windows    $275
Laminated front side windows$200$200$200$200 
Painted brake calipers (optional)   $0 
Panoramic sunroof$1200  $1200 
Rear spoiler   $200$200
Sunroof    $900
Infotainment 
Android Auto support$100$100$100$100 
App support$0$0$0$0 
Apple CarPlay support$100$100$100$100 
Bluetooth audio streaming$25$25$25$25 
CD player    $125
HD radio $50$50  
MP3-compatible player    $50
Navigation system $600$600  
SMS text-to-speech reader$25$25$25$25 
Surround sound $250$250  
Traffic information $25$25  
Voice control for external devices$0$0$0$0 
Voice control for nav and audio $100$100  
Instruments, Lights, and Mirrors 
Approach detection$25$25$25$25 
Auto-dimming rearview mirror$150 $150$150 
Automatic headlights$125$125$125$125 
Automatic-off headlights    $25
Detailed driving style feedback $100$100  
Fog lights   $125$125
Heated mirrors$25$25$25$25 
Illuminated visor mirror, driver$50$50$50$50 
Illuminated visor mirror, passenger$50$50$50$50 
Interior ambient lighting$150  $150 
Large energy flow and fuel economy display $25$25  
LED headlights   $1000 
Outside temperature display$50$50$50$50 
Power-folding mirrors$50  $50 
Steering-linked headlights   $150 
Turn signals on or near mirrors$25$25$25$25 
Visor mirror, driver    $10
Visor mirror, passenger    $10
Seats and Interior Trim 
Center armrest(s), second row$50$50$50$50 
Cooled or ventilated front seats$300  $300 
Folding second row seats$300$300 $300$300
Leather-wrapped steering wheel$150$150$150$150 
Manual height adjuster, driver seat    $50
Manual height adjuster, passenger seat $50$50  
Memory system, driver seat$200$200$200$200 
Metal pedals   $75 
Power 4-way lumbar adjuster, driver seat$150$150$150$150 
Power fore-aft adjuster, driver seat$100$100$100$100 
Power fore-aft adjuster, passenger seat$100  $100 
Power height adjuster, driver seat$100$100$100$100 
Power height adjuster, passenger seat$100  $100 
Power lumbar adjuster, passenger seat$100  $100 
Power recliner, driver seat$100$100$100$100 
Power recliner, passenger seat$100  $100 
Power tilt adjuster, driver seat$100$100$100$100 
Power tilt adjuster, passenger seat$100  $100 
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 $350
Electronic systems calibration selector$200  $200 
Machined alloy wheels   $350 
Performance steering system (optional)   $0 
Sport suspension (upgrade)   $0 
Transmission 
Steering-wheel-mounted transmission controls   $100 
Total Value of Features$8,315$6,500$6,350$10,015$2,970
Value of Feature Adjustments$5,345$3,530$3,380$7,045$0
Value of Feature Adjustments-535-113430-1980

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Specifications Comparison: Kia Optima vs. Kia Soul

Model Year20192010
ModelOptimaSoul
Body4dr Sedan4dr Hatch
Wheelbase110.4 in100.4 in
Length191.1 in161.6 in
Width73.2 in70.3 in
Height57.7 in63.4 in
Curb Weight3,231 lb.2,561 lb.
Fuel Capacity18.5 gal.12.7 gal.
Row 1 Headroom39.8 in40.2 in
Row 1 Shoulder Room58.1 in55.2 in
Row 1 Hip Room56.0 in53.3 in
Row 1 Legroom45.5 in42.1 in
Row 2 Headroom37.8 in39.6 in
Row 2 Shoulder Room56.4 in55.1 in
Row 2 Hip Room56.0 in52.7 in
Row 2 Legroom35.6 in39.0 in
Cargo Volume,
Minimum
15.9 ft319.3 ft3
Cargo Volume,
Maximum
15.953.4 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Rear reading lights0No
Total Requested00%
Total Not Requested2250100%

Option Package Details
Kia Soul +

Sunroof
FeatureValueRequested?
Sunroof900Yes
Fog lights125Yes
Total Requested1025100%
Total Not Requested00%
Special Edition Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Floor mats75Yes
Rear spoiler200Yes
Bodyside graphics0No
225/45R18 tires400No
Total Requested137577%
Total Not Requested40023%

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