| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Mercury Grand Marquis Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Mercury Grand Marquis Invoice Comparison
Lowest Total Price: $26,845 Kia Optima EX | |||||
| Difference: $4,560 | |||||
Lowest Total Invoice: $25,088 Kia Optima EX | |||||
| Difference: $4,505 | |||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2011 |
| Model | Optima | Optima | Optima | Optima | Grand Marquis |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | LS |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $25,600 | $30,990 | $35,210 | $30,500 | $29,935 |
| Base Invoice | $23,902 | $28,752 | $32,743 | $28,380 | $28,200 |
| Universal garage door opener | 350 | 350 | |||
| Wood/leather-wrapped steering wheel | 300 | ||||
| Heated front seats | 295 | ||||
| Universal garage door opener | 291 | 291 | |||
| Wood/leather-wrapped steering wheel | 261 | ||||
| Heated front seats | 257 | ||||
| Options (change) | 350 | 350 | 0 | 0 | 595 |
| Options (change) | 291 | 291 | 0 | 0 | 518 |
| Destination | 895 | 895 | 895 | 895 | 875 |
| Gas Tax | 0 | 0 | -4,919 | 0 | 0 |
| Total Price | $26,845 | $32,235 | $31,186 | $31,395 | $31,405 |
| Total Invoice | $25,088 | $29,938 | $28,719 | $29,275 | $29,593 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Mercury Grand Marquis dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Mercury Grand Marquis
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
| TrueDelta Adjusted Price Difference: $7,925 | |||||
| TrueDelta Adjusted Invoice Difference: $7,650 | |||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2011 |
| Model | Optima | Optima | Optima | Optima | Grand Marquis |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | LS |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 224hp V8 |
| Transmission | T6 | T6 | T6 | T6 | A4 |
| Drivetrain | FWD | FWD | FWD | FWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | ?, 4 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 225/60-17 |
| Total Price | $26,845 | $32,235 | $31,186 | $31,395 | $31,405 |
| Adjustments for Features | -3,365 | -3,900 | -3,500 | -7,165 | 0 |
| Feature-Adjusted Total Price | $23,480 | $28,335 | $27,686 | $24,230 | $31,405 |
| Cost Above Minimum | $0 | $4,855 | $4,206 | $750 | $0 |
| Total Invoice | $25,088 | $29,938 | $28,719 | $29,275 | $29,593 |
| Adjustments for Features | -3,145 | -3,622 | -3,223 | -6,681 | 0 |
| Feature-Adjusted Total Invoice | $21,943 | $26,316 | $25,496 | $22,594 | $29,593 |
| Cost Above Minimum | $0 | $4,373 | $3,553 | $651 | $0 |
Features Comparison: Kia Optima vs. Mercury Grand Marquis
| Model Year | 2018 | 2018 | 2018 | 2018 | 2011 |
| Model | Optima | Optima | Optima | Optima | Grand Marquis |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | LS |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
| 4-speed automatic | $800 | ||||
| FWD | $0 | $0 | $0 | $0 | |
| RWD | $0 | ||||
| Accessories | |||||
| Heated steering wheel | $100 | $100 | |||
| Keyless entry keypad | $50 | ||||
| Proximity key | $250 | $250 | $250 | $250 | |
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
| Tilt steering wheel, manual | $150 | ||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Universal garage door opener | $100 | $100 | |||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | |||
| Cross-traffic warning, rear | $100 | $100 | |||
| Knee airbag, driver | $75 | $75 | $75 | $75 | |
| Obstacle detection, rear | $250 | $250 | |||
| Rearview camera | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | |
| Side curtain airbags | $350 | $350 | $350 | $350 | |
| Stability control | $400 | $400 | $400 | $400 | |
| Temporary spare tire | $150 | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||
| Cargo mat | $40 | $40 | |||
| Console with shifter | $150 | $150 | $150 | $150 | |
| Overhead sunglass holder | $25 | $25 | $25 | $25 | |
| Climate Control | |||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | |
| Rear air vents | $100 | $100 | $100 | $100 | |
| Engine / Motor | |||||
| 10 kWh battery pack | $0 | ||||
| 3.3 kW onboard charger | $0 | ||||
| Automatic start / stop | $150 | $150 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Black exterior trim (optional) | $0 | ||||
| Body kit | $0 | $0 | |||
| Bodyside moldings | $75 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | |||
| Laminated front side windows | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | ||||
| Rear spoiler | $200 | ||||
| Infotainment | |||||
| Android Auto support | $100 | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | |
| Aux input | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
| CD player | $125 | ||||
| HD radio | $50 | $50 | |||
| Navigation system | $600 | $600 | |||
| Satellite radio | $200 | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | |||
| Traffic information | $25 | $25 | |||
| USB port | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | |||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | $25 | $25 | |
| Compass | $0 | $0 | $0 | ||
| Cornering lights | $50 | ||||
| Detailed driving style feedback | $100 | $100 | |||
| Fog lights | $125 | $125 | |||
| Interior ambient lighting | $150 | ||||
| Large energy flow and fuel economy display | $25 | $25 | |||
| LED headlights | $1000 | ||||
| Power-folding mirrors | $50 | $50 | |||
| Steering-linked headlights | $150 | ||||
| Tachometer | $75 | $75 | $75 | $75 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | ||||
| Folding second row seats | $300 | $300 | $300 | ||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
| Manual height adjuster, passenger seat | $50 | $50 | $50 | ||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |||
| Power height adjuster, passenger seat | $100 | $100 | |||
| Power lumbar adjuster, driver seat | $100 | ||||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Power recliner, passenger seat | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | |||
| Wood/leather-wrapped steering wheel | $150 | ||||
| Suspension, Wheels, and Tires | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | |||
| Machined alloy wheels | $350 | ||||
| Performance steering system (optional) | $0 | ||||
| Rear air springs, auto-leveling | $350 | ||||
| Sport suspension (upgrade) | $0 | ||||
| Whitewall tires | $0 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $6,340 | $6,875 | $6,475 | $10,140 | $2,975 |
| Value of Feature Adjustments | $3,365 | $3,900 | $3,500 | $7,165 | $0 |
| Value of Feature Adjustments | -3,145 | -3,622 | -3,223 | -6,681 | 0 |
Specifications Comparison: Kia Optima vs. Mercury Grand Marquis
| Model Year | 2018 | 2011 |
| Model | Optima | Grand Marquis |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 114.6 in |
| Length | 191.1 in | 212.0 in |
| Width | 73.2 in | 78.3 in |
| Height | 57.7 in | 58.3 in |
| Curb Weight | 3,220 lb. | 4,136 lb. |
| Fuel Capacity | 18.5 gal. | 19.0 gal. |
| Row 1 Headroom | 39.8 in | 39.5 in |
| Row 1 Shoulder Room | 58.1 in | 60.6 in |
| Row 1 Hip Room | 56.0 in | 57.4 in |
| Row 1 Legroom | 45.5 in | 41.6 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 56.4 in | 60.0 in |
| Row 2 Hip Room | 56.0 in | 56.1 in |
| Row 2 Legroom | 35.6 in | 38.0 in |
| Cargo Volume | 15.9 ft3 | 20.6 ft3 |
Option Package Details
Mercury Grand Marquis LS
| Wood/leather-wrapped steering wheel | ||
| Feature | Value | Requested? |
| Wood/leather-wrapped steering wheel | 0 | No |
| Audio controls on steering wheel | 125 | Yes |
| Total Requested | 125 | 100% |
| Total Not Requested | 0 | 0% |
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