The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,875 Kia Optima SX | ||
Difference: $1,386 | ||
Lowest Total Invoice: $32,402 Kia Optima SX | ||
Difference: $1,421 | ||
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Model Year | 2018 | 2018 |
Model | Optima | WRX |
Trim | SX | Limited |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $31,595 |
Base Invoice | $28,380 | $29,708 |
Universal garage door opener | 350 | 111 |
Technology Package | 3,000 | |
Cargo net | 50 | 81 |
Cargo tray | 80 | 81 |
Auto-dimming rearview mirror | 233 | |
Navigation Package with Eyesight | 3,300 | |
Universal garage door opener | 291 | 72 |
Technology Package | 2,727 | |
Cargo net | 42 | 52 |
Cargo tray | 67 | 52 |
Auto-dimming rearview mirror | 151 | |
Navigation Package with Eyesight | 2,928 | |
Options (change) | 3,480 | 3,806 |
Options (change) | 3,127 | 3,255 |
Destination | 895 | 860 |
Total Price | $34,875 | $36,261 |
Total Invoice | $32,402 | $33,823 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $2,791 | ||
TrueDelta Adjusted Invoice Difference: $2,726 | ||
Model Year | 2018 | 2018 |
Model | Optima | WRX |
Trim | SX | Limited |
Body | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 268hp H4 |
Transmission | T6 | M6 |
Drivetrain | FWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 440, 9 |
Tire (rear if not all the same) | 235/45-18 | 245/40-18 |
Total Price | $34,875 | $36,261 |
Adjustments for Features | -1,405 | 0 |
Feature-Adjusted Total Price | $33,470 | $36,261 |
Total Invoice | $32,402 | $33,823 |
Adjustments for Features | -1,305 | 0 |
Feature-Adjusted Total Invoice | $31,097 | $33,823 |
Model Year | 2018 | 2018 |
Model | Optima | WRX |
Trim | SX | Limited |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
6-speed manual | $150 | |
FWD | $0 | |
AWD | $1700 | |
Accessories | ||
Lead vehicle start alert | $25 | |
PIN Code Access | $10 | |
Proximity trunk or liftgate opener | $125 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Backup collision intervention | $150 | |
Lane departure prevention, steering-based | $200 | |
Lane sway warning | $25 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Torque vectoring, brake-based | $100 | |
Cargo Management | ||
Cargo mat | $40 | |
Overhead sunglass holder | $25 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Rear air vents | $100 | |
Wiper de-icer | $25 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Body kit | $0 | |
Front splitter spoiler | $200 | |
Hood scoop | $100 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
HD radio | $50 | |
Navigation map updates, three years | $0 | |
Siri Eyes Free support | $0 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Boost gauge | $75 | |
Interior ambient lighting | $150 | |
LED headlights | $1000 | |
LED headlights, single projector or low beam only | $750 | |
Power-folding mirrors | $50 | |
Seats and Interior Trim | ||
Center armrest(s), second row | $50 | |
Cooled or ventilated front seats | $300 | |
Memory system, driver seat | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Electronic systems calibration selector | $200 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Wheels, dark finish | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $6,540 | $5,135 |
Value of Feature Adjustments | $1,405 | $0 |
Value of Feature Adjustments | -1,305 | 0 |
Model Year | 2018 | 2018 |
Model | Optima | WRX |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 104.3 in |
Length | 191.1 in | 180.9 in |
Width | 73.2 in | 70.7 in |
Height | 57.7 in | 58.1 in |
Curb Weight | 3,220 lb. | 3,277 lb. |
Fuel Capacity | 18.5 gal. | 15.9 gal. |
Row 1 Headroom | 39.8 in | 39.8 in |
Row 1 Shoulder Room | 58.1 in | 55.6 in |
Row 1 Hip Room | 56.0 in | 52.2 in |
Row 1 Legroom | 45.5 in | 43.3 in |
Row 2 Headroom | 37.8 in | 37.1 in |
Row 2 Shoulder Room | 56.4 in | 54.2 in |
Row 2 Hip Room | 56.0 in | 53.1 in |
Row 2 Legroom | 35.6 in | 35.4 in |
Cargo Volume | 15.9 ft3 | 12.0 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Total Requested | 2425 | 79% |
Total Not Requested | 650 | 21% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
Navigation Package with Eyesight | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Backup collision intervention | 150 | No |
Navigation system | 600 | Yes |
Turn signals on or near mirrors | 25 | Yes |
Voice control for nav and audio | 75 | Yes |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Navigation map updates, three years | 0 | No |
Harman/Kardon, 440W, 9 speakers (with subwoofer) | 350 | No |
Auto-dimming headlights | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Pedestrian detection | 50 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane sway warning | 25 | No |
Lead vehicle start alert | 25 | No |
Lane departure prevention, steering-based | 200 | No |
Total Requested | 2950 | 79% |
Total Not Requested | 800 | 21% |