Kia Optima Kia Optima 2018 Subaru WRX Subaru WRX 2018

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Kia Optima vs. Subaru WRX Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Subaru WRX Invoice Comparison

Lowest Total Price: $34,875

Kia Optima SX   
Difference: $1,386

Lowest Total Invoice: $32,402

Kia Optima SX   
Difference: $1,421

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  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaWRX
TrimSXLimited
Body4dr Sedan4dr Sedan
Base Price $30,500 $31,595
Base Invoice $28,380 $29,708
Universal garage door opener 350 111
Technology Package 3,000  
Cargo net 50 81
Cargo tray 80 81
Auto-dimming rearview mirror   233
Navigation Package with Eyesight   3,300
Universal garage door opener 291 72
Technology Package 2,727  
Cargo net 42 52
Cargo tray 67 52
Auto-dimming rearview mirror   151
Navigation Package with Eyesight   2,928
Options (change) 3,480 3,806
Options (change) 3,127 3,255
Destination 895 860
Total Price $34,875 $36,261
Total Invoice $32,402 $33,823

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Subaru WRX dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Subaru WRX

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $2,791
TrueDelta Adjusted Invoice Difference: $2,726
Model Year20182018
ModelOptimaWRX
TrimSXLimited
Body4dr Sedan4dr Sedan
Engine245hp I4268hp H4
TransmissionT6M6
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)630, 10440, 9
Tire (rear if not all the same)235/45-18245/40-18
Total Price$34,875$36,261
Adjustments for Features-1,4050
Feature-Adjusted Total Price$33,470$36,261
Total Invoice$32,402$33,823
Adjustments for Features-1,3050
Feature-Adjusted Total Invoice$31,097$33,823

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Features Comparison: Kia Optima vs. Subaru WRX

Model Year20182018
ModelOptimaWRX
TrimSXLimited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
6-speed manual $150
FWD$0 
AWD $1700
Accessories 
Lead vehicle start alert $25
PIN Code Access $10
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Backup collision intervention $150
Lane departure prevention, steering-based $200
Lane sway warning $25
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Torque vectoring, brake-based $100
Cargo Management 
Cargo mat$40 
Overhead sunglass holder$25 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Wiper de-icer $25
Exterior 
Black exterior trim (optional)$0 
Body kit $0
Front splitter spoiler $200
Hood scoop $100
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
HD radio$50 
Navigation map updates, three years $0
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Boost gauge $75
Interior ambient lighting$150 
LED headlights$1000 
LED headlights, single projector or low beam only $750
Power-folding mirrors$50 
Seats and Interior Trim 
Center armrest(s), second row$50 
Cooled or ventilated front seats$300 
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Machined alloy wheels$350 
Performance steering system (optional)$0 
Wheels, dark finish $0
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$6,540$5,135
Value of Feature Adjustments$1,405$0
Value of Feature Adjustments-1,3050

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Specifications Comparison: Kia Optima vs. Subaru WRX

Model Year20182018
ModelOptimaWRX
Body4dr Sedan4dr Sedan
Wheelbase110.4 in104.3 in
Length191.1 in180.9 in
Width73.2 in70.7 in
Height57.7 in58.1 in
Curb Weight3,220 lb.3,277 lb.
Fuel Capacity18.5 gal.15.9 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room58.1 in55.6 in
Row 1 Hip Room56.0 in52.2 in
Row 1 Legroom45.5 in43.3 in
Row 2 Headroom37.8 in37.1 in
Row 2 Shoulder Room56.4 in54.2 in
Row 2 Hip Room56.0 in53.1 in
Row 2 Legroom35.6 in35.4 in
Cargo Volume15.9 ft312.0 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50No
Total Requested242579%
Total Not Requested65021%

Option Package Details
Subaru WRX Limited

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested150100%
Total Not Requested00%
Navigation Package with Eyesight
FeatureValueRequested?
Obstacle detection, rear250Yes
Backup collision intervention150No
Navigation system600Yes
Turn signals on or near mirrors25Yes
Voice control for nav and audio75Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Navigation map updates, three years0No
Harman/Kardon, 440W, 9 speakers (with subwoofer)350No
Auto-dimming headlights200Yes
Adaptive cruise control, all-speed700Yes
Pedestrian detection50No
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane sway warning25No
Lead vehicle start alert25No
Lane departure prevention, steering-based200No
Total Requested295079%
Total Not Requested80021%

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