Kia Optima Kia Optima 2017 Toyota 4Runner Toyota 4Runner 2017

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Kia Optima vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $34,560

Kia Optima SX   
Difference: $8,798

Lowest Total Invoice: $32,111

Kia Optima SX   
Difference: $7,869

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172017
ModelOptimaOptima4Runner
TrimSXSX LimitedLimited
Body4dr Sedan4dr Sedan4dr SUV
Base Price $26,855 $36,090 $41,525
Base Invoice $25,023 $33,481 $38,470
SX Base Package 3,085    
Universal garage door opener 350 350  
Launch Edition 2,900    
Cargo net 50 50 49
Remote start 425 425 499
Floor mats     235
Bright-finished exhaust tip(s)     90
SX Base Package 2,842    
Universal garage door opener 291 291  
Launch Edition 2,665    
Cargo net 42 42 35
Remote start 353 353 310
Floor mats     150
Bright-finished exhaust tip(s)     55
Options (change) 6,810 825 873
Options (change) 6,193 686 550
Destination 895 895 960
Total Price $34,560 $37,810 $43,358
Total Invoice $32,111 $35,062 $39,980

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $9,443
TrueDelta Adjusted Invoice Difference: $8,468
Model Year201720172017
ModelOptimaOptima4Runner
TrimSXSX LimitedLimited
Body4dr Sedan4dr Sedan4dr SUV
Engine245hp I4245hp I4270hp V6
TransmissionT6T6T5
DrivetrainFWDFWDRWD
EPA Fuel Economy (city/highway)22/31 MPG22/31 MPG17/21 MPG
Audio (watts, speakers)630, 10630, 10?, 15
Tire (rear if not all the same)235/45-18235/45-18245/60-20
Total Price$34,560$37,810$43,358
Adjustments for Features-645-3,4200
Feature-Adjusted Total Price$33,915$34,390$43,358
Cost Above Minimum$0$475$0
Total Invoice$32,111$35,062$39,980
Adjustments for Features-599-3,1710
Feature-Adjusted Total Invoice$31,512$31,891$39,980
Cost Above Minimum$0$379$0

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Features Comparison: Kia Optima vs. Toyota 4Runner

Model Year201720172017
ModelOptimaOptima4Runner
TrimSXSX LimitedLimited
Body4dr Sedan4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
5-speed manually-shiftable automatic  $1000
FWD$0$0 
RWD  $0
Accessories 
AC power outlet  $100
Adaptive cruise control, all-speed $850 
Cruise control$150 $150
Heated steering wheel$100$100 
Power retractable rear window  $350
Proximity trunk or liftgate opener$125$125 
Sunshades, second row$125$125 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Around view cameras $500 
Automatic braking, high-speed or partial $200 
Automatic braking, low-speed $200 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Forward collision warning $200 
Full-size spare tire  $225
Knee airbag, passenger  $75
Lane departure warning $200 
Obstacle detection, front  $150
Rearview camera$200 $200
Temporary spare tire$150$150 
Trailer sway control  $25
Vehicle health reports$0$0 
Cargo Management 
Class III trailer hitch  $250
Roof rails  $250
Trailering equipment (7 wire)  $150
Climate Control 
Rear wiper  $175
Wiper de-icer  $25
Drivetrain 
Limited-slip rear differential  $300
Exterior 
Deep-tinted rear windows  $275
Laminated front side windows$200$200 
Painted brake calipers (optional)$0$0 
Panoramic sunroof$1200$1200 
Rear bumper protector  $40
Skid plates  $150
Sunroof  $900
Tow hook(s), front  $40
Wheel-lip moldings  $75
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
DVD-compatible player  $0
MP3-compatible player  $50
Siri Eyes Free support  $0
Surround sound$250$250 
Telematics service, such as OnStar  $200
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Wireless charging station $75 
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Auto-dimming headlights $200 
Fog lights  $125
Interior ambient lighting$150$150 
LED headlights$1000$1000 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Heated second row seats $200 
Interior trim, special color$0  
Manual recliner, second row seats  $75
Metal pedals$75$75 
Power 4-way lumbar adjuster, driver seat$150$150 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Suspension, Wheels, and Tires 
Alloy wheels  $350
Chrome-plated alloy wheels $850 
Electronic systems calibration selector$200$200 
Hydraulically cross-linked dampers  $500
Machined alloy wheels$350  
Performance steering system (optional)$0$0 
Transmission 
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$7,100$9,875$6,455
Value of Feature Adjustments$645$3,420$0
Value of Feature Adjustments-599-3,1710

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Specifications Comparison: Kia Optima vs. Toyota 4Runner

Model Year20172017
ModelOptima4Runner
Body4dr Sedan4dr SUV
Wheelbase110.4 in109.8 in
Length191.1 in190.2 in
Width73.2 in75.8 in
Height57.7 in71.5 in
Curb Weight3,494 lb.4,400 lb.
Fuel Capacity18.5 gal.23.0 gal.
Row 1 Headroom39.8 in39.3 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in56.5 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.8 in38.6 in
Row 2 Shoulder Room56.4 in57.8 in
Row 2 Hip Room56.0 in55.7 in
Row 2 Legroom35.6 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
15.9 ft39.0 ft3
Cargo Volume,
Behind R2
15.946.3 ft3
Cargo Volume,
Maximum
15.988.8 ft3

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Option Package Details
Kia Optima SX

SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
Door sill trim plates100No
LED headlights1000No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Proximity key250Yes
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125No
Total Requested117545%
Total Not Requested142555%
Launch Edition
FeatureValueRequested?
Surround sound250No
Dark-colored headliner (optional)0No
Interior trim, special color0No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Rear reading lights0No
Obstacle detection, rear250Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested45014%
Total Not Requested280086%

Option Package Details
Toyota 4Runner Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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