Kia Optima Kia Optima 2018 Toyota Avalon Toyota Avalon 2018

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Kia Optima vs. Toyota Avalon Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Avalon Invoice Comparison

Lowest Total Price: $37,380

Kia Optima Hybrid EX   
Difference: $6,592

Lowest Total Invoice: $34,676

Kia Optima Hybrid EX   
Difference: $4,912

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaAvalon
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr Sedan
Base Price $30,990 $42,800
Base Invoice $28,752 $38,520
Technology Package 5,000  
Universal garage door opener 350  
Cargo net 50 49
Cargo mat 95  
Floor mats   228
Technology Package 4,618  
Universal garage door opener 291  
Cargo net 42 35
Cargo mat 78  
Floor mats   138
Options (change) 5,495 277
Options (change) 5,029 173
Destination 895 895
Total Price $37,380 $43,972
Total Invoice $34,676 $39,588

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Avalon dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Avalon

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $6,292
TrueDelta Adjusted Invoice Difference: $4,642
Model Year20182018
ModelOptimaAvalon
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr Sedan
Engine154hp I4 H156hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG40/39 MPG
Audio (watts, speakers)630, 10785, 11
Tire (rear if not all the same)215/55-17215/55-17
Total Price$37,380$43,972
Adjustments for Features0-300
Feature-Adjusted Total Price$37,380$43,672
Total Invoice$34,676$39,588
Adjustments for Features0-270
Feature-Adjusted Total Invoice$34,676$39,318

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Features Comparison: Kia Optima vs. Toyota Avalon

Model Year20182018
ModelOptimaAvalon
TrimHybrid EXHybrid Limited
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Sunshade, rear, power $225
Sunshades, second row$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Knee airbag, passenger $75
Lane departure prevention, steering-based $200
Obstacle detection, rear$250 
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rear side airbags $300
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Overhead sunglass holder$25 
Rear seat pass-through $100
Climate Control 
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Variable intermittent wipers$75 
Exterior 
Active grille shutters$0 
Body kit$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
MP3-compatible player $50
Siri Eyes Free support $0
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Approach detection$25 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Detailed driving style feedback$100 
Large energy flow and fuel economy display$25 
LED headlights$1000 
Steering-linked headlights$150 
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates $100
Power thigh support length adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-coated alloy wheels $600
Electronic systems calibration selector $200
Total Value of Features$5,850$6,150
Value of Feature Adjustments$0$300
Value of Feature Adjustments0-270

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Specifications Comparison: Kia Optima vs. Toyota Avalon

Model Year20182018
ModelOptimaAvalon
Body4dr Sedan4dr Sedan
Wheelbase110.4 in111.0 in
Length191.1 in195.3 in
Width73.2 in72.2 in
Height57.7 in57.5 in
Curb Weight3,486 lb.3,594 lb.
Fuel Capacity18.5 gal.17.0 gal.
Row 1 Headroom39.8 in38.5 in
Row 1 Shoulder Room58.1 in58.2 in
Row 1 Hip Room56.0 in55.1 in
Row 1 Legroom45.5 in42.1 in
Row 2 Headroom37.8 in37.9 in
Row 2 Shoulder Room56.4 in57.0 in
Row 2 Hip Room56.0 in54.6 in
Row 2 Legroom35.6 in39.2 in
Cargo Volume15.9 ft316.0 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Heated second row seats200Yes
Steering-linked headlights150No
Sunshades, second row125No
Obstacle detection, rear250No
Auto-dimming headlights200Yes
Blind spot warning system200Yes
LED headlights1000No
Cross-traffic warning, rear100Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Interior ambient lighting150Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested255043%
Total Not Requested342557%

Option Package Details
Toyota Avalon Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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