Kia Optima Kia Optima 2018 Toyota Camry Toyota Camry 2010

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Kia Optima vs. Toyota Camry Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Camry Invoice Comparison

Lowest Total Price: $31,824

Toyota Camry Hybrid   
Difference: $556

Lowest Total Invoice: $28,594

Toyota Camry Hybrid   
Difference: $1,464

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182010
ModelOptimaCamry
TrimHybrid EXHybrid
Body4dr Sedan4dr Sedan
Base Price $30,990 $26,150
Base Invoice $28,752 $23,796
Universal garage door opener 350  
Cargo net 50  
Cargo mat 95  
Upgrade Package   1,150
Navigation system   1,810
Floor mats   199
Heated front seats   470
Leather seating surfaces   1,295
Universal garage door opener 291  
Cargo net 42  
Cargo mat 78  
Upgrade Package   989
Navigation system   1,521
Floor mats   126
Heated front seats   376
Leather seating surfaces   1,036
Options (change) 495 4,924
Options (change) 411 4,048
Destination 895 750
Total Price $32,380 $31,824
Total Invoice $30,058 $28,594

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Camry dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Camry

Lowest Adjusted Price: Kia Optima Hybrid EX
Lowest Adjusted Invoice: Toyota Camry Hybrid
TrueDelta Adjusted Price Difference: $349
TrueDelta Adjusted Invoice Difference: $624
Model Year20182010
ModelOptimaCamry
TrimHybrid EXHybrid
Body4dr Sedan4dr Sedan
Engine154hp I4 H147hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG33/34 MPG
Audio (watts, speakers)630, 10440, 8
Tire (rear if not all the same)215/55-17215/60-16
Total Price$32,380$31,824
Adjustments for Features-9050
Feature-Adjusted Total Price$31,475$31,824
Total Invoice$30,058$28,594
Adjustments for Features-8400
Feature-Adjusted Total Invoice$29,218$28,594

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Features Comparison: Kia Optima vs. Toyota Camry

Model Year20182010
ModelOptimaCamry
TrimHybrid EXHybrid
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Rollover sensor$50 
Temporary spare tire $150
Vehicle health reports$0 
Climate Control 
Ionizing air filtration $50
Engine / Motor 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Body kit$0 
Bodyside moldings $75
Bright-finished exhaust tip(s) $25
Laminated front side windows$200 
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
CD changer, in-dash $325
HD radio$50 
MP3-compatible player $50
SMS text-to-speech reader$25 
Surround sound$250 
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Detailed driving style feedback$100 
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Large energy flow and fuel economy display$25 
Tachometer$75 
Turn signals on or near mirrors$25 
Visor mirror, driver $10
Visor mirror, passenger $10
Seats and Interior Trim 
Leather door panel trim $250
Manual height adjuster, passenger seat$50 
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat $100
Total Value of Features$3,150$2,245
Value of Feature Adjustments$905$0
Value of Feature Adjustments-8400

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Specifications Comparison: Kia Optima vs. Toyota Camry

Model Year20182010
ModelOptimaCamry
Body4dr Sedan4dr Sedan
Wheelbase110.4 in109.3 in
Length191.1 in189.2 in
Width73.2 in71.7 in
Height57.7 in57.9 in
Curb Weight3,486 lb.3,680 lb.
Fuel Capacity18.5 gal.18.5 gal.
Row 1 Headroom39.8 in38.8 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in54.6 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in56.9 in
Row 2 Hip Room56.0 in53.9 in
Row 2 Legroom35.6 in38.3 in
Cargo Volume15.9 ft315.0 ft3

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Option Package Details
Toyota Camry Hybrid

Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Heated front seats
FeatureValueRequested?
Heated front seats200Yes
Heated mirrors25Yes
Total Requested225100%
Total Not Requested00%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Upholstered door panels, leather250No
Total Requested90067%
Total Not Requested45033%
Upgrade Package
FeatureValueRequested?
CD changer, in-dash200No
Auto-dimming rearview mirror150Yes
Alloy wheels350Yes
Leather-wrapped steering wheel150Yes
Compass0Yes
JBL, 440W, 8 speakers350No
Satellite radio200Yes
Bluetooth cell phone link100Yes
USB port25Yes
Bluetooth audio streaming25Yes
Total Requested100065%
Total Not Requested55035%

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