Kia Optima Kia Optima 2017 Toyota Prius Prime Toyota Prius Prime 2017

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Kia Optima vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,008

Toyota Prius Prime Advanced   
Difference: $1,177

Lowest Total Invoice: $28,525

Toyota Prius Prime Advanced   
Difference: $526

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172017201720172017
ModelOptimaOptimaOptimaOptimaPrius Prime
TrimHybrid EXPlug-in Hybrid EXSXSX LimitedAdvanced
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Base Price $30,990 $35,210 $26,855 $36,090 $33,100
Base Invoice $28,752 $32,743 $25,023 $33,481 $31,776
Technology Package 5,000 5,250      
Cargo mat 95 95      
Universal garage door opener 350 350 350 350  
SX Base Package     3,085    
Floor mats         224
Illuminated door sill trim plates         299
Technology Package 4,618 4,831      
Cargo mat 78 78      
Universal garage door opener 291 291 291 291  
SX Base Package     2,842    
Floor mats         139
Illuminated door sill trim plates         225
Options (change) 5,445 5,695 3,435 350 523
Options (change) 4,987 5,200 3,133 291 364
Destination 895 895 895 895 885
Gas Tax 0 -4,919 0 0 -4,500
Total Price $37,330 $36,881 $31,185 $37,335 $30,008
Total Invoice $34,634 $33,919 $29,051 $34,667 $28,525

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $2,902
TrueDelta Adjusted Invoice Difference: $2,166
Model Year20172017201720172017
ModelOptimaOptimaOptimaOptimaPrius Prime
TrimHybrid EXPlug-in Hybrid EXSXSX LimitedAdvanced
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Engine154hp I4 H154hp I4 PiH245hp I4245hp I495hp I4 PiH
TransmissionT6T6T6T6CVT
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10630, 10?, 6630, 10?, 10
Tire (rear if not all the same)215/55-17215/55-17235/45-18235/45-18195/65-15
Total Price$37,330$36,881$31,185$37,335$30,008
Adjustments for Features-4,200-4,0000-5,675-1,725
Feature-Adjusted Total Price$33,130$32,881$31,185$31,660$28,283
Cost Above Minimum$1,945$1,696$0$475$0
Total Invoice$34,634$33,919$29,051$34,667$28,525
Adjustments for Features-3,897-3,6790-5,269-1,640
Feature-Adjusted Total Invoice$30,737$30,240$29,051$29,398$26,885
Cost Above Minimum$1,686$1,189$0$347$0

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Features Comparison: Kia Optima vs. Toyota Prius Prime

Model Year20172017201720172017
ModelOptimaOptimaOptimaOptimaPrius Prime
TrimHybrid EXPlug-in Hybrid EXSXSX LimitedAdvanced
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100 
CVT    $1000
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850 $850$850
Cruise control  $150  
Proximity trunk or liftgate opener$125$125$125$125 
Remote climate control    $25
Semi-automated parking system    $500
Sunshades, second row$125$125$125$125 
Brakes, Airbags, and Other Safety 
911 assist$25$25$25$25 
Around view cameras   $500 
Automatic braking, high-speed or partial$200$200 $200$200
Automatic braking, low-speed$200$200 $200$200
Backup collision intervention    $150
Blind spot warning system$200$200 $200$200
Cross-traffic warning, rear$100$100 $100$100
Forward collision warning$200$200 $200$200
Lane departure prevention, steering-based    $200
Lane departure warning$200$200 $200$200
Obstacle detection, front    $150
Obstacle detection, rear$250$250 $250$250
Pedestrian detection    $50
Radar- or camera-based collision preparation system    $0
Rearview camera$200$200$200 $200
Rollover sensor$50$50$50$50 
Seat cushion airbag, passenger    $75
Temporary spare tire  $150$150 
Vehicle health reports$0$0$0$0 
Cargo Management 
Cargo cover    $75
Console with shifter$150$150$150$150 
Console without shifter    $150
Second-row low console    $100
Climate Control 
Dual-zone climate control$125$125$125$125 
Rain-sensing wipers    $175
Rear air vents$100$100$100$100 
Variable intermittent wipers$75$75$75$75 
Engine / Motor 
10 kWh battery pack $0   
3.3 kW onboard charger $0  $0
9 kWh battery pack    $0
Automatic start / stop$150$150  $150
Exterior 
Active grille shutters$0$0  $0
Body kit$0$0   
Bright-finished exhaust tip(s)  $25$25 
Laminated front side windows$200$200$200$200 
Painted brake calipers (optional)  $0$0 
Panoramic sunroof$1200$1200 $1200 
Rear spoiler  $200$200 
Infotainment 
Android Auto support$100$100$100$100 
Apple CarPlay support$100$100$100$100 
CD player    $125
DVD-compatible player    $0
Larger infotainment display    $0
MP3-compatible player    $50
Siri Eyes Free support    $0
Surround sound$250$250 $250 
Telematics service, such as OnStar    $200
Traffic + travel information    $25
Traffic information$25$25$25$25 
Voice control for external devices$0$0$0$0 
Wireless charging station   $75$75
Instruments, Lights, and Mirrors 
Approach detection  $25$25 
Auto-dimming headlights$200$200 $200$200
Compass$0$0$0$0 
Detailed driving style feedback$100$100  $100
Digital instruments    $0
Fog lights    $125
Head-up display (HUD)    $350
Interior ambient lighting$150$150 $150 
Large energy flow and fuel economy display$25$25  $25
Power-folding mirrors$50$50$50$50 
Predictive driving advice    $0
Steering-linked headlights$150$150$150$150 
Tachometer$75$75$75$75 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 $300 
Door sill trim plates $100$100$100 
Folding second row seats$300 $300$300$300
Heated second row seats$200$200 $200 
Illuminated door sill trim plates    $200
Leather seating surfaces$900$900$900$900 
Leather-wrapped steering wheel$150$150$150$150 
Manual height adjuster, passenger seat  $50  
Memory system, driver seat$200$200$200$200 
Metal pedals  $75$75 
Power 4-way lumbar adjuster, driver seat$150$150$150$150 
Power fore-aft adjuster, passenger seat$100$100 $100 
Power height adjuster, passenger seat$100$100 $100 
Power lumbar adjuster, driver seat    $100
Power lumbar adjuster, passenger seat$100$100 $100 
Power recliner, passenger seat$100$100 $100 
Power tilt adjuster, passenger seat$100$100 $100 
Synthetic leather seating surfaces    $0
Suspension, Wheels, and Tires 
Alloy wheels$350$350  $350
Chrome-plated alloy wheels   $850 
Electronic systems calibration selector  $200$200$200
Machined alloy wheels  $350  
Performance steering system (optional)  $0$0 
Sport suspension (upgrade)  $0$0 
Transmission 
Steering-wheel-mounted transmission controls  $100$100 
Total Value of Features$10,100$9,900$5,900$11,575$7,625
Value of Feature Adjustments$4,200$4,000$0$5,675$1,725
Value of Feature Adjustments-3,897-3,6790-5,269-1,640

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Specifications Comparison: Kia Optima vs. Toyota Prius Prime

Model Year20172017
ModelOptimaPrius Prime
Body4dr Sedan4dr Hatch
Wheelbase110.4 in106.3 in
Length191.1 in182.9 in
Width73.2 in69.3 in
Height57.7 in57.9 in
Curb Weight3,220 lb.3,366 lb.
Fuel Capacity18.5 gal.11.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room58.1 in54.2 in
Row 1 Hip Room56.0 in53.7 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.8 in37.2 in
Row 2 Shoulder Room56.4 in53.0 in
Row 2 Hip Room56.0 in51.6 in
Row 2 Legroom35.6 in33.4 in
Cargo Volume,
Minimum
15.9 ft319.8 ft3
Cargo Volume,
Maximum
15.90.0 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
LED headlights1000Yes
Auto-dimming headlights200Yes
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Heated second row seats200No
Sunshades, second row125No
Rear cross-traffic detection100Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Total Requested340057%
Total Not Requested257543%

Option Package Details
Kia Optima Plug-in Hybrid EX

Technology Package
FeatureValueRequested?
Steering-linked headlights150No
LED headlights1000Yes
Auto-dimming headlights200Yes
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Heated second row seats200No
Sunshades, second row125No
Rear cross-traffic detection100Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Total Requested325056%
Total Not Requested257544%

Option Package Details
Kia Optima SX

SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
Door sill trim plates100Yes
LED headlights1000Yes
Traffic information25Yes
HD radio50Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Approach detection25No
Proximity trunk or liftgate opener125No
Proximity key250Yes
Perimeter approach lighting25No
Total Requested227588%
Total Not Requested32512%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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